Find products proven to support a healthier indoor environment
Search 200+ independently tested and certified products across 15 categories, from bedding to air cleaners.
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Join 40+ leading brands certified Asthma & Allergy Friendly®. Independent science, real commercial results.
200+
Certified products
Independently tested and verified
40+
15
46
28M
100M+
Why this matters
1 in 3 people in the US are living with asthma, allergies or both.
million people
in the United States
For most of these people, triggers are found indoors: in bedrooms, on floors, in the air passing through filters, and in products brought home with no way to know if they help or harm.
Source: Asthma and Allergy Foundation of America (AAFA)
The average person in the US spends 90% of their time indoors.
Source: US EPAIndoor pollutant levels can be two to five times higher than outdoors, and occasionally more than 100 times higher.
Source: EPA Indoor Air QualityRoughly a swimming pool of air through your lungs, every day. What is carried in it matters.
Source: American Lung AssociationWhy trust the mark
More than a label. A scientific standard.
Unlike generic “hypoallergenic” claims, which have no legal definition, every product bearing the Asthma & Allergy Friendly® mark has been independently tested against strict scientific standards.
Independent laboratory testing
Strict scientific standards
46 testing standards across 17 categories, developed with allergists, immunologists and environmental scientists. Standards are public and regularly updated.
AAFA medical oversight
AAFA’s Medical Scientific Council reviews each standard, ensuring the mark stays clinically meaningful.
Every room. Every concern.
“Every brand says ‘hypoallergenic’ and none of them explain what that means. The certification mark is the one thing on the shelf that comes with actual testing behind it, so that’s what I shop for now.”
Sarah M.
“From the beginning, you’ve been incredibly collaborative, helpful in making sure we understood what the certification represents and how to communicate it responsibly.”
Alen