There’s plenty of newness landing in Face + Body at the moment, but this isn’t just about adding more products. From bringing sought-after brands onto ASOS to backing innovation from existing favourites, the team is continuing to strengthen our beauty offer and give customers more reasons to come to us to complete their whole look.
So The edit chatted with the F+B team to learn more. Here are the four brands to have on your radar:
🍒 Gisou gets an autumn update
Since landing on ASOS last summer, Gisou has built real momentum and is now our #1 brand in Hair. Haircare accounts for 65% of its business, with gifting performing particularly strongly.
Now, the new Cherry Chocolate collection is landing, bringing a new Hair Perfume, three Honey Infused Lip Oils and a Cherry Chocolate Lip Mask. It’s another example of how we can keep building high-relevance brands through newness, seasonal moments and wider category discovery.
🧴 Meet Bioderma
Derma skincare is a big growth opportunity, with customers increasingly looking for clinically proven, ingredient-led products across hydration, barrier care and sensitive skin.
Enter Bioderma, described by the F+B team as a market leader in derma skincare and the “OG” of micellar water. ASOS customers can now shop heroes including Sensibio H2O Micellar Water, Sensibio Foaming Gel and Atoderm Ultra-Nourishing Moisturiser. Alongside brands such as Dr. Althea, it helps us meet growing demand for dermatologist-backed, results-driven skincare.
✨ The Ordinary taps into the PDRN boom
The Ordinary continues to grow versus last year on ASOS, with viral products driving performance. Multi-Peptide Serum for Hair Density has delivered triple-digit growth, while K-Beauty is also delivering triple-digit growth for us this year, and external trend data shows PDRN popularity up 322% YoY. So its move into Lacto-PDRN couldn’t feel more relevant. The new L-PDRN + B9 Eye Cream taps into one of K-Beauty’s most talked-about ingredients and is already available on ASOS.
And it’s not happening in isolation. PDRN is gathering pace across our skincare offer, with launches from Medicube, NUMBUZIN, Dr. Althea, Dr.Reju-All and ANUA, and more coming from Clinique and L’Oréal Paris.
Together, these launches show how Face + Body is combining the brands customers want, the trends they’re already responding to and the innovation coming next. From founder-led makeup to derma skincare and emerging K-Beauty ingredients, we’re continuing to evolve the range and build ASOS as a destination for beauty as well as fashion.