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Industry

Software

Software

Myriad applications, one priority: value creation

Our Experience

1,050+
projects completed in the last five years
90%
of the top software companies have worked with us

We help software companies make the right moves to win in a dynamic and increasingly competitive environment. We bring an integrated set of capabilities to the industry, spanning M&A, product strategy, go-to-market, change management, and much more. And we tailor these best-in-class solutions to meet the needs of all types of software companies: enterprise and consumer, mature on-premise and fast-growing SaaS vendors, cloud and infrastructure providers, private equity firms, and non-software companies looking to enhance their current offerings with data and software layers.

We bring a comprehensive strategic approach to the full range of value-creation levers available to software businesses. We have worked with 8 of the top 10 packaged software vendors, 8 of the top 10 infrastructure software developers, 5 of the top 7 applications development and deployment leaders, and almost every top-tier private equity fund focused on software, both in the US and Europe.

Our global software consulting team has deep expertise in the most important issues facing software companies today. We can help you:

  • Join the elite ranks of those that consistently achieve the Rule of 40 measure of performance, leveraging our Software Value-Creation playbook
  • Transition to SaaS or boost growth with our SaaS Value Accelerator
  • Prioritize your most critical sales relationships, recruit and develop new strategic partners, and gauge the loyalty of your channel partners using our channel partner optimization
  • Build strong M&A outcomes, from due diligence and post-merger integration to divestitures, spin-offs, joint ventures and alliances  

These offerings are enhanced by our partnership with OPEXEngine, which combines our software consulting expertise and tailored approach with OPEXEngine’s industry-leading proprietary benchmarking platform. The unique insights created by our custom benchmarking approach help you manage a portfolio of software businesses informed by like-for-like, high-impact metrics.

Whether you’re shifting your business model from on-premises to SaaS or seeking overall business performance transformation, we offer a field-tested approach for success.

Read more Read less

Technology Report 2025

AI leaders are extending their edge

Explore the report

AI in Software

The software industry was quick to embrace generative AI, with early adopters of coding assistants reporting improved software speed to market, quality, and cost. Leaders are using these tools to:

• Automate code generation to reduce time and effort
• Analyze large codebases to support maintenance 
• Identify and flag potential new bugs in the code

Additionally, they’re boosting productivity and customer retention by using knowledge assistants, automating IT administration, and embedding ChatUX in products. 

Learn how AI is transforming the tech industry

Real Outcomes

From software to semiconductors, we’ve helped companies across the technology sector use generative AI to improve internal operations and achieve measurable results.
See how we’re helping global industry leaders win with AI

How We Help

While generative AI saves about 10% to 15% of total software engineering time, additional improvements are possible with a broader agenda. We help you capture full potential by aligning investments with strategy across products and markets and by linking strategy to day-to-day developer priorities.
Learn more about our AI approach

Our Client Results

Technology

Helping a Midsize ERP Player Compete against the Giants
A new focus on partner networks and pricing strategies promises substantial revenue growth.

Software

Video: A Marketing Transformation Puts a Software Leader Back on Top
With revenue flattening the company made three key moves to reinvigorate sales

Our Software Consultants

Headshot of Greg Callahan

Greg Callahan Partner Boston

Headshot of Greg Fiore

Greg Fiore Partner San Francisco

Headshot of Jonathan Frick

Jonathan Frick Partner London

Headshot of Simon Heap

Simon Heap Advisory Partner Silicon Valley

Headshot of Ann Bosche

Ann Bosche Partner San Francisco

Headshot of David Cho

David Cho Partner Dallas

Headshot of Ravi Vijayaraghavan

Ravi Vijayaraghavan Partner Singapore

Headshot of Bill Radzevych

Bill Radzevych Partner Seattle

See more

Our Software Insights

Technology
Will Agentic AI Disrupt SaaS?
Disruption is mandatory. Obsolescence is optional.
Technology Report
Technology
Scaling Software Companies: The Path to $1B in Revenue
Few have crossed the chasm from $100 million to $1 billion in annual revenue. Here’s how the winners increased their odds.
Brief
Technology
How CIOs Think About Agentic AI
Most are running pilots, but few have a roadmap yet.
Infographic
Technology
Survey: Uncertainty Weighs on IT Budgets—Except for AI
B2B software buyers are scaling back growth expectations and scrutinizing expenditures, but AI remains a favored investment.
Snap Chart
See more

OPEXEngine

Now investors and technology companies can tap into the insights they need to develop better strategies, plans, budgets, and scorecards. The result: new pathways to efficient growth and value creation.

Read More

How We Can Help

Bain Software Value Creation

Bain Software Value Creation

Help your company join the ranks of these high performers. Our proven approach evaluates your company across seven domains and capabilities, identifying the most valuable opportunities for your growth stage and competitive context.

Read More

Software Development Excellence

Software Development Excellence

Aligning your product management and engineering organization with your firm’s vision and strategy is the surest route to sustained value creation.

Read More

SaaS Value Accelerator

SaaS Value Accelerator

The industry stampede toward Software-as-a-Service models can be tough for mid-market software firms. We’ll help you fine-tune a powerful SaaS engine that propels you to the front of the pack and keeps you there.

Read More

Bain Transformation Catalyst

Bain Transformation Catalyst

Reenergize stalled or struggling transformations and achieve full-potential results.

Read More
See more
View All Consulting Services

Explore Our Technology Sector Expertise

Explore Our Technology Sector Expertise

  • Cloud Computing

  • Hardware

  • IT Services

  • Semiconductors

  • Software

  • Technology

  • Internet of Things

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