Is The K9 Mask From Shark Tank Actually Worth It?

Since its first episode in 2009, "Shark Tank" has intrigued investors, entrepreneurs, and consumers alike. The series has seen its share of pet inventions, including BarkEm's To Go and the Woof Pet Rescue app. Dog parents who watch the show may also recall the 2020 episode featuring the K9 Mask. Described as "the world's first air filter mask specifically designed for dogs," the mask filters air pollutants like smoke, pollen, dust, and volcanic ash to protect a dog's respiratory system. Shark Daymond John made a deal with the businessmen for the mask, which retails for $49-59, but is it worth the price? Some consumers say it is. Others disagree.

The N95 mask features an activated carbon air filter that's removable and replaceable, allowing the mask to be washed. With four layers of filtration, the air filter purifies the air that a dog inhales while wearing the mask. The company also states that the carbon filter layer prevents toxins from entering a dog's bloodstream. You can purchase the mask directly from the K9 Mask website and on Amazon in one of four sizes.

The manufacturer's website shows reviews from dozens of happy customers. One dog owner bought the mask for their allergy-sensitive German shepherd while another purchased one for their asthmatic pup. Both gave it five-star ratings, with one commenting on the dog's apparent comfort. Many others praised the product for its fit and ability to provide peace of mind. A frequent California visitor felt at ease knowing their dog would be protected in areas with poor air quality caused by wildfires.

As the mask gained popularity and garnered mixed reviews after appearing on "Shark Tank," YouTuber Digital David decided to test it for himself and share a list of pros and cons. His dog, Doug, served as the test subject. The YouTuber confirmed what other shoppers stated about the fit. Also, although it took Doug some time to adjust to the mask, he showed no signs of distress or breathing difficulties. The YouTuber highlighted the convenient adjustable straps as well as the replaceable filters and removable exhaust filter.

The product also surfaced in a "Shark Tank" Reddit thread, where viewers gave their two cents. One mentioned their own discomfort in inhaling polluted air and said, "I'm sure [it] doesn't feel great for animals [either] ... I can understand why people would purchase one." Another with experience living in an area with annual wildfires said, "I don't have a dog, but if I had one that needs lots of outdoor exercise, I'd buy one."

Despite the positive reviews, the K9 Mask received a great deal of criticism online. It hasn't been much of a hit on Amazon; only six buyers rated it, and the only reviews are based on 1-star ratings. Although the product received three 5-star ratings, none of them included details about any noteworthy features that led to the high rating. One customer said their Chihuahua couldn't breathe in it while another called the mask a form of punishment for a dog. The third reviewer described it as "a flimsy piece of fabric" that failed to help their dog.

"Shark Tank" viewers also shared their thoughts about the K9 Mask in an episode discussion thread on Reddit, where most comments were critical. One person called the mask "an all-time pointless product." Another found it too costly, a product for "really rich people." However, none of the negative comments appear to be from people who actually used the mask on their dogs.

In any case, it's important to note that the K9 Mask manufacturer recommends removing the filter every 10-30 minutes, depending on which filter you have, in order to monitor your dog's breathing — which could be inconvenient for some owners. It also implies that some dogs may experience distress while wearing it. Since reviews are mixed on the K9 mask, deciding if the product is worth the price is ultimately up to you. Luckily, the manufacturer offers a 30-day return window, so you can return the product if your dog says no to wearing it or experiences discomfort.