A grill press is the kind of tool most backyard cooks never think twice about.
But Yeti’s product strategy has always revolved around over-engineering seemingly mundane items to create goods that sit somewhere between a premium upgrade and a lifestyle status symbol.
And that’s exactly what the brand has done with the Yeti Stainless Steel Grill Press, a deceptively simple release that lands quietly amid a very loud stretch of product announcements that includes the new Tank 30 Beverage Tub, the Carbon Steel Griddle and a new Rambler 24oz Mug with DuraSip Ceramic Lining.
The grill press isn’t as splashy as any of those. But its existence might actually say more about where Yeti is headed than anything else the brand has released this season.
Yeti






