We're hiring. Several roles are open. Check them out here: https://bit.ly/4iH0xpz
84.51˚
Business Consulting and Services
Cincinnati, Ohio 58,288 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Employees at 84.51˚
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Updates
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Consumers are focused on simple, sustainable habits like staying hydrated, eating more fruits and vegetables and limiting added sugar. Our latest findings show these foundational wellness behaviors remain top priorities for shoppers, influencing how they plan meals, build baskets and make purchasing decisions. Read more insights: https://bit.ly/4yq9iJT #ShopperInsights #ConsumerTrends #RetailDataScience #Wellness #Nutrition
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We're hiring. Several roles are open. Check them out here: https://bit.ly/4iH0xpz
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The CPG Guys are closing out our Groceryshop 2026 experience talking with Kroger Precision Marketing’s Nick Hamilton #retailmedia #consumerinsights #adtech #ai
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Several 84.51° associates recently attended the annual Ronald McDonald House gala, supporting one of our Degrees of Giving charities. Between embracing this year’s “Art of Play” theme and coming together to support an important cause, it was a memorable evening. The event raised an incredible $1.2 million to help keep families together when they need it most. #GivingBack #8451 #RonaldMcDonaldHouse
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84.51˚ reposted this
Nick Hamilton took the Groceryshop stage yesterday with Steve McGowan (Haleon), Mark Williamson (Costco Wholesale) and moderator Rachel Dalton (Kantar) to discuss overcoming challenges to retail media performance and how to practice strong partnership. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻: -Growth is led by dedicated collaboration between brands and retailers during planning and execution -Retail media has advanced beyond channel performance. The future of growth means delivering impact across the full funnel -The next era of retail media demands differentiating at scale and staying ahead of the agentic shopping curve Thank you to everyone who joined this session!
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Proud to see our own Kristin Foster, VP of AI and Data Science at 84.51°, on the panel at the CDO Magazine's Chicago Leadership Summit last week. The discussion: Building the AI-Ready Enterprise, covering data, governance, business capabilities and leadership. Great to see her perspective represented on a stage tackling what it actually takes to scale AI in the enterprise.
𝗔𝗜 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗶𝘀. That message came through repeatedly at CDO Magazine’s Chicago Leadership Summit, where data and AI leaders came together to compare what it actually takes to move AI from experimentation to enterprise-wide impact. Across the keynotes, panels, breakouts and conversations in between, a few themes kept surfacing: • Proving measurable business value, not just launching more pilots • Building trusted, AI-ready data foundations • Making AI governance continuous as adoption scales • Preparing people, roles and operating models for Human + AI • Moving agentic AI toward secure, governed enterprise deployment Thank you to our Chicago co-chairs Patrick Chew, MBA, Ivana Donevska, Anusha Dwivedula and Sabrykrishnan Loganathan for helping shape a day built around the questions data and AI leaders are working through right now. And thank you to Kelley Conway, Suma Nair, Parul Parikh Cheriyan, Kristin Foster, Oliver Ganschar and the many executives who shared candid perspectives on what’s working, what still needs to change and where enterprise AI is heading next. Special thanks to Burtch Works, Couchbase, Cyera, 4Minds, Google Cloud, Ignitho Inc., Immuta, Redis, TextQL, Tiger Analytics, BBI, Datadog, The Data Lodge, Data Society, i.c.stars |* Chicago and WisdomAI for helping make the Chicago Leadership Summit possible. Missed Chicago? We captured the biggest takeaways, conversations and perspectives from the day in our newly published Summit recap: https://lnkd.in/gySpUn5A Follow CDO Magazine to stay connected to the data and AI leadership community and see where we’re headed next. #CDOMagazine #DataLeadership #AILeadership #EnterpriseAI #ChiefDataOfficer
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Impulse scroll. Then, add to cart. 68% of Kroger shoppers say they've bought a grocery, household or personal care product they discovered on social in the past six months. 46% say those finds become part of their regular routine. Our new Creator Commerce solutions give brands flexible creator tiers for any campaign size, plus paid amplification across Meta and TikTok. Read how Creator Commerce connects social influence to retail impact: https://bit.ly/46cpKAT #CreatorCommerce #RetailMedia #InfluencerMarketing
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84.51˚ reposted this
We're excited to attend Groceryshop to discuss growth opportunities with industry leaders and partners! 𝗗𝗼𝗻'𝘁 𝗳𝗼𝗿𝗴𝗲𝘁: On Tuesday, KPM's Nick Hamilton will join Mark Williamson (Costco Wholesale) and Steve McGowan (Mondelēz International) for a candid look at the barriers holding back retail media performance, the root causes of brand-retailer misalignment, and what stronger partnerships look like in practice. Looking forward to this conversation moderated by Rachel Dalton. 📍 Topic: Solving Critical Retail Media Challenges Hindering Growth 📅 When & Where: Tuesday, September 22 at 4:30 p.m. at Mandalay Bay See you there!
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Fresh produce remains a priority for shoppers. According to our research: 🥕 70% plan to buy more fruits and vegetables 🍽️ 45% are meal prepping with fresh ingredients 📖 43% are trying new recipes using seasonal produce 🍎 42% are replacing packaged snacks with fruits and vegetables For brands and retailers, these behaviors point to growing opportunities around health, convenience and seasonal inspiration. Explore more insights: https://bit.ly/4yq9iJT #ConsumerInsights #RetailInsights #ShopperBehavior #FreshProduce #DataDriven