Your customers don’t make decisions on logic alone. Mental shortcuts, unconscious cues and emotional triggers all shape what they choose. Working with behavioural scientist Richard Shotton, we’ve identified 10 behavioural insights to put this understanding into practice. The Hidden Mind report explores the psychology behind purchase behaviour and shows how to apply each principle to your products, pricing and propositions. With real-world examples from leading brands, it’s a practical playbook for turning behavioural insight into offers that boost conversions, increase perceived value, build brand preference, and improve retention. Access the full report now 🔗: https://lnkd.in/dXWJJZeX
Acuity Pricing
Market Research
London, England 2,400 followers
Pricing data that powers profit.
About us
For over 15 years, we have empowered global brands and retailers to make profitable and data-led pricing decisions at pace. We power profit for 70% of the UK’s leading retailers, and for 60+ global brands. Whilst working with us, you can access pricing, promotion and proposition intelligence data that gives you the edge. Thus, helping you to act with speed, scale and confidence in delivering profit impact and growth for your business, whilst building brand love and loyalty. We’re “the safest pair of hands on the market” - a direct quote from a well-known grocery retailer in the UK.
- Website
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https://www.acuitypricing.com
External link for Acuity Pricing
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2007
- Specialties
- Price Analytics, Price Indexing, Promotion Analytics, Price and Promotion Trends, Online Product Positioning Analytics, Ecommerce Analytics, Consultancy, Availability Insight , Retailer Negotiations, Inflation Tracking, Pricing History, Assortment & Ranging, Gap Analysis, Price Tracking, Pricing Software, and Product Price Data
Employees at Acuity Pricing
View 22 employees at Acuity Pricing
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Locations
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Primary
Get directions
81-87 High Holborn
London, England WC1V 6DF, GB
Updates
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The Telegraph just revealed what we've been tracking: Britain's chocolate bars have been quietly shrinking while prices climb. Our analysis of 428 chocolate products between 2023 and 2026 tells a striking story: The Numbers Average price per 100g jumped 22% (from £1.96 to £2.40) Only 14 products saw price decreases Aero Peppermint led the surge with a 60% price-per-weight increase Freddo bars rose from £1.39 to £2.11 The Shrinkflation Reality Mars bars: down 39% since 2001 (65g to 40g) Yorkie bars: 32% lighter than the 1970s (58g to 46g) Dairy Milk: dropped from 50g in the 1980s to 45g today While manufacturers cite rising production costs, consumers are increasingly aware they're getting less for more. This isn't just about chocolate, it's about understanding how pricing strategies respond to cost pressures across the entire consumer goods sector. The data doesn't lie. The question is: how do brands balance affordability with value perception when costs rise? Read the full Telegraph investigation to see how decades of pricing decisions have reshaped Britain's favourite treats: https://lnkd.in/ee8ACwJg
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Fuel your pricing strategy with evidence-backed insights. In this paper, Richard Shotton explains how to set and communicate promotions to maximise your profit. We dive into 10 behavioural sciences that affect how the consumer engages with your price – giving you the tools to transform your promotions into powerful levers of persuasion. Get the impact paper – https://lnkd.in/e6MgFSCx
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