Happy 200th issue, Offrange.
Some time back, I was in between jobs. A colleague asked if I’d like to meet Mackenzie Burnett, co-founder of an early-stage company called Ambrook that was building software for farmers. I took that meeting with a healthy dose of skepticism, if I’m honest. I was not interested in a job writing marketing copy—despite the industry’s struggles, I still felt deeply committed to journalism. But this was not a marketing position. Mackenzie wanted to build an independent editorial arm for her fledgling company, publishing research and news in the agricultural space. She wasn’t exactly sure how it would look, how often we’d publish, what we’d cover, or even if it would be a digital or a print publication. Mackenzie framed the whole thing as an experiment: “We’ll try it out for a few months, see how it goes.” Now, four years later, it feels fair to say that the experiment has been successful. Offrange (fka Ambrook Research) has produced three original stories a week since 2022, sharing it out in a newsletter that now reaches more than 170k readers. We sent out the 200th issue of that newsletter this week; I couldn’t be prouder. Along the way, we won multiple awards including story of the year from the North American Agricultural Journalists association; produced an award-winning podcast and several print editions (more to come!); we’ve launched programs for paid subscribers and newsletter sponsors; we’ve built partnerships with a range of respected media outlets; and we’ve worked with hundreds of talented writers and photographers, including many I’ve respected my entire career. All this while maintaining that drumbeat of three original pieces and a newsletter, each and every week. A huge thanks to Mackenzie, to our enormously talented creative team, Adam Dixon and Ali Aas, our brilliant freelance contributors, and to our highly engaged readers, who drive Offrange to keep growing and exploring. The best is yet to come! [Enjoy this GIF by Adam, with feature art going all the way back to our very first issue.]