Anatta - Shopify Platinum Partner

Thank you to everyone who joined us last night for The Executive Table: A Private Tasting Experience at Lotus of Siam! The conversations, the company, and the chance to connect in person at a Las Vegas staple all made for a pretty special evening. A big thank-you as well to our partners at Recharge, Shopify, and Signifyd for bringing the dinner to life. A Shoptalk for the books!  #shoptalk #ecommerce #retail

Attention Activewear Brands: We are 1 week out from the CRO Masterclass session we're co-hosting with our friends at Shoplift and Videowise! Shoplift is the first CRO platform dedicated to Shopify and works with brands like Gymking. Videowise is a Video Commerce Platform and works with brands like True Classic, Skullcandy, and Dr. Squatch. You’ll also get a look into our work optimizing digital experiences for brands like Vuori, Stio, and Mack Weldon. On April 2nd, 11 AM ET, we’re sharing a deep, categorized set of 100+ high-impact test ideas you can use as a 12‑month optimization roadmap. We’ll explore: • What genuinely motivates activewear customers to buy online in 2026 • How to meet the unique needs of activewear customers across your homepage, product pages, cart, and checkout • Where UGC makes the most impact for conversions  • And a ton more vertical-specific optimization strategies tested in the real-world for big conversion gains If you’re planning spring/summer launches for an activewear brand, now is the time to tighten your conversion strategy, not when traffic spikes and you’re already behind. Save your spot now: https://lnkd.in/e9EkWUzk #ecommerce #cro #activewear #shopify

Anatta is growing! Meet some of the newest faces joining our team: • Justin Sabagh — Senior Project Manager • Anne Marie Puzzonia — Business Analyst • Eddie Spradley — Solutions Architect • Jahnavi Dabbiru — QA Engineer • Aftab Mansoori — UI Developer Swipe to see what inspires them outside of work → #career #workintech #anattacareers #hiring #shopify

We recently partnered with the BRUNT Workwear team to rebuild their experience on Shopify’s Horizon architecture. Our #1 goal was to remove the "speed tax" that high-volume merchants often pay on customer discovery. Here is what that looks like through the lens of the shopper: • Faster Discovery: By cutting JavaScript blocking time by 53% on collection pages, we’ve made browsing feel fluid. Shoppers can filter and scroll through workwear without a single "hiccup" in their flow. • Buying in Half the Time: Time to Interactive is down 53%. This means mobile shoppers, the heart of digital commerce, can move from "landing" to "buying" in nearly half the time it used to take. • A Premium Feel: We reduced page freezes (Longest JS Tasks) by 66%. The result? A site that feels as durable and high-quality as the boots BRUNT sells. • Accessibility Without Compromise: With a 26% lighter codebase, the experience is now lightning-fast for every customer, whether they’re on an office fiber connection or 4G at a job site. The Bottom Line: We’ve tuned the engine so the brand can shine. A smoother browse → PDP → cart path means speed is now supporting conversion instead of getting in its way. Comfort + durability, built for work: https://bruntworkwear.com/

Shoptalk is one week out, and a few of our most anticipated executive events are almost full! Here’s where you can connect with us: An Exclusive Dinner at Tender Steakhouse | March 23 | 6:30–8:30 PM To kick things off, Anatta will be joining our partners Elevar, Klaviyo, and Rise.ai for An Exclusive Dinner at Tender Steakhouse at the Luxor. This will be an intimate evening centered around great food, smart conversation, and a toast to growth in 2026 before the conference buzz begins. Send us a DM to request a seat. On March 25th, you can join us for two novel experiences away from the conference floor: The Executive Roundtable at Lotus of Siam | March 25 | 7:00–10:00 PM A private tasting experience designed for candid, high-value conversation in a more intimate setting. Our partners at Shopify, Recharge, and Signifyd are the co-hosts for the evening. Send us a DM to request a seat. The Executive Suite: Curated Denim Experience | March 25 | 2:00 PM A penthouse gathering for enterprise brand leaders featuring elevated hospitality, curated discussion, and a custom denim experience. Joining as co-hosts, our partners at Gorgias, AfterShip, and Skio. Send us a DM to get on the list. Both events were built to bring together a small number of leaders for conversations that feel harder and harder to find at large industry shows. If either is on your list, now’s the time to lock in your spot. #Shoptalk2025 #eCommerce #Retail #CommerceLeadership

Running CRO tests for your Activewear brand? Here are a few common questions Activewear shoppers have:  • Sizing anxiety (Will this fit? Can I easily return this if I need to?)   • Activity-based browsing (Is this going to help me perform at my best?) • Lifestyle identity (Do I connect with the brand ethos?) • New drops to keep up with (How are the new items different?) Test ideas built for a general eCommerce store will only get you partway there. That’s why Anatta joined forces with Shoplift and Videowise to share 100+ of the highest-impact testing and optimization patterns we see for activewear brands heading into peak season. We’re calling it the CRO Masterclass for Activewear Brands. April 2nd, 11 AM ET. These insights reflect combined learnings from Anatta’s experience with brands Vuori, plus Shoplift’s and Videowise’s experience with brands like Gymking and Built for Athletes. What we’ll share with you: • What to prioritize first (PDP, discovery, trust/UGC, cart/checkout) • How to build a repeatable testing roadmap (not one-off experiments) • Where UGC actually drives conversion (and where it doesn’t) • And, of course, a lot more Save your seat: https://lnkd.in/ekpxy_Se #ecommerce #cro #activewear #shopify

Shoptalk is almost here, and we’re looking forward to hosting two curated experiences for senior commerce leaders who want more than the usual conference networking. On March 25, we’ll be part of: The Executive Roundtable at Lotus of Siam | March 25 | 7:00–10:00 PM An intimate tasting experience at Lotus of Siam, designed for meaningful conversation over exceptional food and drinks. Our partners at Shopify, Recharge, and Signifyd are the co-hosts for the evening. Send us a DM to request a seat. The Executive Suite: Curated Denim Experience | March 25 | 2:00 PM   A private penthouse gathering featuring elevated hospitality, thoughtful discussion, and custom artist-painted Levi’s jackets. Joining as co-hosts, our partners at Gorgias, AfterShip, and Skio. Send us a DM to get on the list. Both events are intentionally built for quality over quantity: smaller rooms, stronger conversations, and time well spent with peers across the commerce ecosystem. If you’ll be in Las Vegas for Shoptalk, we’d love to have you join us. #Shoptalk2025 #eCommerce #Retail #DigitalCommerce

Most Shopify partner evaluations miss the real risk: resourcing, incentives, and operational rigor. Here are 5 questions that expose it fast. If you’re prospecting Shopify partners for a replatform or major rebuild, this will help your decision-making. #shopify #ecommerce

Activewear has a unique conversion challenge in eCommerce: shoppers buy on “fit + feel + identity” through a screen. That means your CRO opportunities look different from most apparel categories, and generic testing advice usually misses the point: • Size uncertainty kills conversions • You launch new collections consistently • And you have defined seasonal windows that don't come back if you miss them We're teaming up with Shoplift and Videowise for the CRO Masterclass for Activewear Brands, a free live session equipping you with 100+ CRO ideas specific to activewear consumer behavior. You’ll also get a framework for building a year-round testing calendar, and a roadmap template you can start using the same week. April 2nd at 11 AM EST - 60 minutes of revenue-impacting value. Free. Register here: https://lnkd.in/dm-_PQSc #ecommerce #activewear #cro

Shoptalk is around the corner, and we’re hosting a couple of invite-only experiences designed for senior commerce leaders who want something more elevated than the typical conference mixer. Here’s where you’ll find Anatta: The Executive Table at Lotus of Siam | March 25 | 7:00–10:00 PM Step away from the Shoptalk floor for an intimate evening in the private Leroy Room at one of Las Vegas’ most celebrated restaurants. Expect a guided Northern Thai tasting menu, exceptional wine and cocktails, and a curated room of senior commerce operators. No panels or presentations. Just thoughtful conversation with leaders navigating the same challenges you are. Our partners at Shopify Recharge, and Signifyd are the co-hosts for the evening.  Send us a DM to request a seat.   The Executive Suite: Curated Denim Experience | March 25 | 2:00 PM Hosted in a private penthouse suite at Mandalay Bay, this invite-only afternoon brings together ~20 enterprise brand leaders for relaxed, valuable conversation. Guests will enjoy delicious food and drinks while artists create custom-painted Levi’s denim jackets live onsite. It’s a rare moment to step away from the conference and connect with peers in a setting built for real dialogue. Joining as co-hosts, our partners at Gorgias, AfterShip, and Skio.  Send us a DM to get on the list. If you’re heading to Shoptalk and building what’s next in enterprise commerce, we’d love to have you join us. Spots are intentionally limited to keep the room high-signal. #shoptalk #eCommerce