BeyondCPG

🎉 Introducing the five brands joining BeyondCPG's Track 7 - our first-ever nationwide cohort! Over the next 12 weeks, these mission-driven founders will dive into a program built to help them scale with purpose - with hands-on mentorship from BeyondBrands and a curriculum covering branding, investment strategy, marketing, supply chain, and more. It all builds toward a Showcase Pitch Event in January 2027, where they'll pitch to mission-aligned investors, retailers, and industry leaders. Meet the Track 7 cohort: 🧁 Batch Balanced - Frozen, high-protein muffin batter that makes healthy meal prep as easy as thaw, squeeze, and bake. ☕ Drink Cabu Latte - The first latte powered by cacao butter (not dairy, nut, or oat milk), made with upcycled cacao for a creamy, sustainable sip. 💪 Engineered Nutrition - Science-backed, single-serving supplement stick packs built for hydration, recovery, and performance without compromise. 🌿 Goldholly Yaupon Co. - A clean-energy beverage made from yaupon holly, America's only native caffeinated plant grown and sourced right here in the Southeast. ⚡ Underdog Performance, Inc - A healthier energy drink for athletes and health-conscious consumers, with time-released caffeine for sustained focus. None of this could be possible without our incredible Track 7 sponsors: NielsenIQ, Polsinelli, ePac Flexible Packaging, Giannuzzi Lewendon, LLP, Hummingbirds, Ignyt Growth, mindsight, Truli, Wayflyer, Withum, Bison Bag Co Inc, Ten32 Media, ForceBrands, and Naturally New York. Thank you again for your support! #CPG #FoodTech #Entrepreneurship #ConsciousConsumer #StartupAccelerator #NaturalProducts

We've spent the last two weeks reading Track 7 applications, and here's what we can tell you: this cohort is going to be special. Food, beverage, and wellness founders from across the country, every one already in market, already generating revenue, and each with a story that made our operator network stop and take notice. Narrowing it down is the hardest part, and that's exactly how it should be. The mentors are ready. The sponsors are ready. The final selections are underway. September brings the moment we've been building toward all year: the official Track 7 cohort reveal. It will introduce the first nationwide class in BeyondCPG history. Get ready to meet Track 7. #BeyondCPG #TrackSeven #ComingSoon #MeetTheCohort #CohortReveal #CPGFounder #CPGCommunity BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Mary Anne M. Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

A program doesn't go from one city to a national stage without partners who believe in the mission. To our Track 7 sponsors, thank you. Your support isn't a logo on a slide. It's mentor sessions funded, founder resources unlocked, and doors opened that would otherwise stay closed for emerging brands. And for organizations watching from the sidelines, sponsoring BeyondCPG means direct access to a vetted, nationwide pipeline of the most promising food, beverage, and wellness founders in the country. You'll connect with them at the exact moment they're choosing the partners, suppliers, and platforms they'll grow with. Track 7 is shaping up to be our most ambitious cohort yet. If your organization wants a front-row seat, let's talk. #BeyondCPG #TrackSeven #Sponsors #Partnership #CPGIndustry #SupportFounders #CPGCommunity BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Mary Anne M. Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

Right now, some of the sharpest operators in CPG are reading Track 7 applications, and that's exactly the point. At BeyondCPG, founder selection isn't an admissions committee exercise. It's operators who've built, scaled, and exited brands evaluating traction, category dynamics, and founder grit because they know firsthand what it takes. It's also the first step in mentor matching. As they review, our mentors are already spotting founders whose challenges map to their exact experience, from retail transitions to co-packer negotiations and channel pivots they've lived themselves. To our mentor network, thank you for the hours you're putting in. And if you're an operator who wants to give back in a future track, we'd love to hear from you. The door is always open. #BeyondCPG #TrackSeven #CPGMentor #OperatorLed #ReviewSeason #PayItForward #CPGCommunity BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Mary Anne M. Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

NYC, we’re coming for you👀 Our sponsor, Wayflyer, is bringing its Visionaries Summit to Brooklyn on August 26–27. After the success of the London edition, the two-day summit is bringing together the teams behind some of the most exciting brands in the US, including Dame, Bobbie, Ghia, Dad Gang, Stakt, Jones, Sauz and more. Expect candid conversations with the founders, operators and investors actually building these businesses, sharing what worked, what didn’t, and what they’ve learned along the way. 📍 KidSuper Studios, Brooklyn 📅 August 26–27, 2026 If you’re building the next big consumer brand, this is one to have on your radar. #VisionariesSummit #BeyondCPG #ConsumerBrands #CPG #BrandBuilding #NYC BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Mary Anne M. Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

You don’t have to figure it out alone. One of the most valuable things a founder can learn is that asking for help isn’t a sign that you don’t know what you’re doing. It’s often how you get to the answer faster. The right conversation at the right moment can help you avoid a costly mistake, make a better decision, open a new door, or simply give you confidence in the path you’re already taking. That’s why community is such a critical part of BeyondCPG. Our founders gain access to experienced operators, industry experts, strategic partners, and a nationwide peer network of people who understand the realities of building a CPG brand. Because you don’t need to have every answer. You need the right people in your corner. That’s what we’re here to help build. #BeyondCPG #CPGFounders #ConsumerBrands #FoodAndBeverage #FounderCommunity #Entrepreneurship BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Mary Anne M. Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez

Growth isn’t always about doing more. For emerging CPG brands, there’s no shortage of opportunities with new retailers, partnerships, distributors, events, products, and channels. The challenge is knowing which ones are actually worth pursuing. The strongest founders learn to distinguish between activity and momentum. Before saying yes to the next opportunity, ask: → Does this move the business forward? → Does it align with where we’re going? → Is this the right partner, retailer, or channel for our brand? → What are we saying no to by saying yes? Because sometimes the smartest growth decision is the opportunity you choose to pass on. Build smarter. Grow intentionally. BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

Let's talk about Track 7... Not a course. Not a demo day factory. An operator-led program where every mentor has built, scaled, or exited a CPG brand and shows up to work through your specific challenges. Cracking retail? You're matched with someone who's negotiated those exact buyer meetings. Wrestling with margins and co-packers? Someone who's signed those contracts firsthand. Plus, you'll join a nationwide peer network of founders trading introductions, contacts, and hard-won lessons in real time. If you're a food, beverage, or wellness founder with $100K+ in annual revenue and at least a year in market, you qualify. Apply → https://beyondcpg.org BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

Still deciding whether to apply for Track 7? Take a look at Halfday Iced Tea. Halfday continues to prove what's possible with the right product, the right strategy, and the right support. Their recent expansion into Target is another major milestone, bringing the brand to even more consumers nationwide. Like every BeyondCPG founder, Halfday came into the program with real traction, a growing brand, and bigger ambitions. What they found was a community of operators who had already navigated the challenges of scaling a CPG business, along with the mentorship, relationships, and strategic guidance to help accelerate the next stage of growth. That's what BeyondCPG is built for. Founders helping founders with practical experience, honest advice, and a network that continues long after the program ends. Track 7 brings that same operator-led playbook to founders across the country for the first time. Applications close August 15. Your brand could be the next success story → https://beyondcpg.org #BeyondCPG #Track7 #CPG #ConsumerBrands #StartupFounder #FoodStartup #RetailReady #Entrepreneur #FoundersHelpingFounders #Target BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds

11 days. That's what's left to apply for Track 7. If you're building a food, beverage, or wellness brand that's in market, generating $100K+ annually, and has been operating for at least a year, this is the program built for your exact stage. Track 7 is BeyondCPG's first-ever nationwide cohort. Six years of operator-led programming in New York City is now open to founders from coast to coast. That means mentorship from people who've actually built, scaled, and exited CPG brands. Real operator access. A peer network that gets it. You don't need everything figured out to apply. You need traction and the willingness to stop scaling alone. Applications close August 15. Don't wait until the last-minute scramble. Apply now → https://beyondcpg.org #BeyondCPG #TrackSeven #ApplyNow #CPGFounder #FoodStartup #BeverageBrand #WellnessBrand #DeadlineAlert BeyondBrands Eric Schnell Veronica Park Larissa Hrabec Vincent Biscaye Chris Cuvelier Mark Doskow Marci Zaroff Rodd Willis John Davidowitz Steven Kessler Kenn Israel Michael A. Marrotte Eddie Pearson Cynthia Tice Birgit Coleman Wendy Lucas Hannah Lopez Matt Reynolds