Founded in 2007 as a two-man operation, the Blue Compass team today consists of 30+ award-winning designers, web developers and digital marketers who collaborate in our open office to collectively drive conversions for our clients. As the leading digital experts in the Midwest and beyond, we serve clients ranging from Fortune 500 companies to family-owned businesses in a diverse range of industries. We are a partnership, not a platform, and our team thrives on forming long-lasting relationships and providing custom solutions to help brands succeed. The Blue Compass team is invested in our collaborative culture, and the fun we have together in the office translates to the high-quality work we produce for our clients. We are proud of what we make together, from memories in the office to responsive mobile web designs or digital marketing strategies for our clients, and we invite our clients to share in the successes with us. Our all-encompassing digital marketing services include search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, user experience (UX) research, digital discovery, digital marketing training and workshops. Our website design and development services include custom mobile app development, responsive website design, intranet development, online video and more. We also train clients to work in the Slate content management system to regularly update their content while adhering to SEO best practices and industry standards. Our team members are eager to learn about your goals so we can help give your business the boost it needs to stand out online. Reach out to Blue Compass today!
External link for Blue Compass
or
1601 48th Street
Suite 200
West Des Moines, IA 50266, US
Our team attended the annual On With Life Celebrate Life Gala this past weekend. On With Life gives people back their lives. They bring hope for family members, and inspire strength and courage among their persons served. Thank you to their amazing team for all they do across the state of Iowa and beyond.
We started our 19th anniversary with breakfast and a chance to take a moment to appreciate the people behind Blue Compass. Through all the changes in our industry, we’ve continued to grow because of the people we work with every day; people who care about doing good work, support each other, and genuinely want to see their teammates succeed. Nineteen years is something to be proud of, and we’re excited to keep evolving with the industry and with each other.
For 19 years, Cary has encouraged Blue Compass to keep questioning what’s possible. As CIO and co-founder, he brings an innovative mindset to the business with a genuine investment in both our work and the people who make Blue Compass what it is. By working side by side with our team to streamline how we operate, Cary helps create efficiencies that strengthen both our internal work and the experience we provide our clients. Share a kind word for Cary’s 19th anniversary in the comments below. 👇
Nineteen years is a long time in an industry that can change seemingly overnight. Through new technologies and entirely new ways of reaching audiences, Drew has helped Blue Compass continue evolving while staying grounded in who we are and what we do best: providing clear digital direction. As CEO and co-founder, his leadership has encouraged us to be that steady guide for our clients while building a culture our team is proud to be part of. Give Drew a shoutout for his 19th anniversary in the comments below. 👇
Planning next year's strategy shouldn't look like a list of tactics. Before deciding what to do more of, consider taking a step back to understand what's working, where your competitors are ahead of you, what gaps exist that are keeping you from reaching your audience, and where a focused investment could have the biggest impact. Digital Discovery is a process that helps marketing teams uncover actionable insights that allow them to see where they are today and where their biggest opportunities lie. With a clearer picture of their starting point, marketers are able to craft marketing strategies that feel focused rather than hopeful. https://lnkd.in/gQFe3jgk
As Google evolves, so do SEO strategies. 15 years ago, Google was simply a directory, and matching your content to the query was the tactic. 10 years ago, Google was a smart list with visual elements like its "Knowledge Panel" and "People Also Ask." The best SEO strategy was to have the best page on your topic. 5 years ago, Google became more of a destination with "Featured Snippets" that shortened the searcher's journey. Digital marketers' goal was to win a module on the results page. Today, Google is becoming a conversation with its AI Mode features. The best SEO tactic in this new era is to be the SOURCE. The best websites feature authentic, personal content from experts that doesn't exist elsewhere. So many changes over the years! Google has improved in many ways but has also frustrated marketers and searchers with many of its decisions. Do you like the direction Google is headed?
If a new website is part of your 2027 plans, now is the time to start thinking about it. A website redesign involves a lot more than choosing a new look. You’ll need to think through your content, navigation, SEO, photography, functionality, messaging and what your customers actually need from your website. And that planning takes time. Starting now gives your team time to identify what isn’t working, determine what the new website needs to accomplish and build the right budget for next year. We’ve helped a lot of marketing teams through this process, and one thing we’ve learned is that the best website projects start with good planning. Thinking about a new website in 2027? We’d love to help you get a head start. Reach out to our team at Blue Compass and we’ll send you our free website planning and budgeting guide. https://lnkd.in/gB7zhJHx
Compass Con 2026 is back. On Oct 1 we’ll have sessions on AI search, precision ad targeting, and training AI to understand your brand, plus an expert panel. Free for Blue Compass clients in West Des Moines. Register today! https://lnkd.in/g96Gat-j
Looking for a flexible part-time job where you can work with people and be part of great events? West48 is hiring a Part-Time Event Host for weekday evenings and weekends. Apply now!