CMO Huddles

AI agents are everywhere right now. The big question for CMOs is whether they’re actually helping the business move. In the next #CMOHuddlesStudio, we’re digging into how marketing leaders are using agents to improve productivity, build stronger governance, and connect faster workflows to measurable business impact. 🐧 Mark Abramowitz, Dataiku 🐧 Kathleen Booth, Sequel.io 🐧 Charles Groome, Insightful We’ll get into: → Where agents are already creating business value → How teams move from experiments to trusted workflows → What governance and measurement need to look like → How to build agentic marketing without creating random acts of agenting ⏰ Set your reminder below ↓ #CMOHuddlesStudio #AIAgents #B2BMarketing #CMOlife

Still wondering if long-form LinkedIn content is worth the time? The answer might surprise you… In this week's #WednesdayWisdom, Mandy McEwen of Luminetics breaks down why organic reach tanking doesn't mean long-form content is dead: 🤖 LLMs are treating search engines differently now and they're pulling from LinkedIn to evaluate your brand's authority 🔍 Google still indexes LinkedIn articles, sometimes surfacing them years later 📈 Consistency is everything!!! LLMs only flag you as a thought leader when you're posting on the same topics over time ✍️ The real playbook: publish on your blog first, then repurpose and re-optimize for LinkedIn with internal linking back Here's the mindset shift: don't worry if a post doesn't get engagement. Thanks to AI, you're not just writing for people anymore — you're writing for the robots too. Are you still investing in long-form LinkedIn content? Has it paid off for your brand's visibility? Share below ⬇️

Is your sales team drowning in prep work instead of closing deals? In this week's #TuesdayTakeaway, CMOs share how they're using AI to power up sales enablement: 🎯 Build a skill or agent that preps reps before every call 🤖 Automate access so reps aren't hunting for the latest content 👂 Get real feedback from sales on where they need help most ❤️ Remember the human element 📊 Stop counting assets shipped, start measuring understanding 🏆 Ask: does this help us win more, win faster, or win bigger? Thank you for your wisdom 💜 Laura MacGregor (Savvy Marketing Works), Nicole Caldwell (nCino), Lilyana Johnson (Salt Security), and (Harish Munagala PROS). AI can automate the thinking, but it can't automate understanding. How is your team using AI in sales enablement? Drop it below ⬇️

#HuddleUp! Sales enablement is having a moment. In July's Leader Huddles, CMOs shared how they're using Claude, Gong, and real-time coaching tools to hand Sales exactly what they need, right when they need it. 7 takeaways from the operating room. Add yours in the comments 💜🐧

Sales has one clean tell for whether it trusts marketing. Timing. Bring marketing in late, and partnership turns into a very polite scramble. The field has moved, the campaign needs context, and sales is working leads without the story that made them worth chasing in the first place. Trust grows when marketing stays close enough to hear the objections, spot the stalls, and change the work while there’s still time to help. In this episode, I bring together Ellina (Gurvits) Shinnick (HUB International), Joan Jenkins (Fastly), and Sara Braun (FORTA, LLC.) to look at where marketing belongs inside the sales rhythm. Their examples ground partnership in the weekly decisions, shared numbers, and field-ready enablement that turn marketing from a separate function into a stronger growth partner. In this episode: 📅 Ellina shows how HUB embedded marketing in weekly sales leadership meetings, creating faster pivots, clearer lead ownership, and a 3x lift in conversion 📊 Joan explains why Fastly keeps marketing accountable through pipeline creation, progression, and revenue instead of stopping at the lead handoff 📋 Sara shares how field visits, customer input, and rep feedback helped FORTA build sales playbooks around the accounts and moments that mattered most Plus: ➕ How CMO-CRO behavior sets the tone for sales-marketing alignment ➕ How AEO, AI content, and recorded calls surface new customer signals ➕ What marketing needs from sales, from honest feedback to field activation ➕ Why speed and flexibility matter more than rigid annual plans Listen in for how B2B CMOs can build stronger sales partnerships, improve pipeline accountability, and make marketing more useful from first signal to final outcome. Listen via the link in the comments.

Next Wednesday, July 29, The GTM Leader Society's Marketing Council Leaders Michelle J. Kim, Kate Hughes, Madeline Wallace and I are pleased to host The CMO Table in partnership with Drew Neisser (CEO of CMO Huddles), Anirudh Singla (CEO of Pepper) and Carolyn Dilks (CEO of Passetto). We are bringing 100+ of the Bay Area's top marketing leaders (125+ RSVPs approved already) to the beautiful The Peninsula Golf & Country Club in San Mateo for The CMO Table. We will feature two highly interactive panel discussions and a best practices presentation about GEO/AEO. 𝗣𝗮𝗻𝗲𝗹 𝗢𝗻𝗲: 𝗧𝗵𝗲 𝗔𝗜-𝗡𝗮𝘁𝗶𝘃𝗲 𝗖𝗠𝗢. 𝘞𝘩𝘢𝘵 "𝘨𝘰𝘰𝘥" 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦. Everyone claims to be doing AI. Few are actually AI-native. This panel goes past the buzzwords to the real thing: how these teams are structured, what they do differently day to day, and how the CMO's role shifts when AI sits at the core of execution instead of bolted on at the edges. Panelists - Paige O'Neill, CMO at Culture Amp (prev. CMO at Seismic and Sitecore) - Micheline Nijmeh, CMO at ThoughtSpot (prev. CMO at JFrog and Zscaler) - Moderated by Drew Neisser 𝗣𝗮𝗻𝗲𝗹 𝗧𝘄𝗼: 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱𝗿𝗼𝗼𝗺-𝗥𝗲𝗮𝗱𝘆 𝗖𝗠𝗢. 𝘞𝘩𝘢𝘵 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘵𝘳𝘶𝘴𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦. The strongest CMOs are business leaders first and marketers second. This one goes inside the relationships that decide real influence: earning the board's trust, turning the CFO from a gatekeeper into an ally, and building the reputation that puts you on every top recruiter's shortlist. Panelists - Hugh Marshall, CMO Practice and SF Office Leader at Heidrick & Struggles - Elisabeth Zornes, Chief Customer Officer at Autodesk (prev. Zendesk, -Microsoft) - Brad Roberts, CFO at ThoughtSpot - Craig Rosenberg, Chief Platform Officer at Scale Venture Partners - Carolyn Dilks, Co-founder at Passetto - Moderated by Anjai "AJ" Gandhi 𝗧𝗵𝗲 𝗟𝗮𝘁𝗲𝘀𝘁 𝗶𝗻 𝗚𝗘𝗢 𝗮𝗻𝗱 𝗔𝗘𝗢 Led by Anirudh Singla, CEO of Pepper. Past the fundamentals to what's moving now: how AI search is reshaping discovery and brand visibility, how to read the signals that drive AI citations, and proven playbooks you can hand straight to your team. Practicing CMOs and VP+ marketing leaders at scaling/scale companies only. Limited spots remaining, subject to approval. Pls DM Michelle, Maddy, Kate, Drew, Anirudh, AJ to request an invitation.