As AI makes content faster and cheaper to produce, is it also making brands harder to tell apart? CNN's Richard Quest speaks to WPP's Devika Bulchandani about the battle for brand differentiation and why creating more content isn't necessarily the answer.
CNN Business
Online Audio and Video Media
New York, NY 2,972,326 followers
Big business stories. Translated for real life.
About us
Business has its own language. We speak yours.
- Website
-
https://www.cnn.com/business
External link for CNN Business
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Investing Tools & Stock Markets, Global Business Coverage, Technology, Personal Finance, Small Business, and Economy, Jobs, Energy
Employees at CNN Business
Locations
-
Primary
Get directions
1 Time Warner Center
New York, NY 10019, US
Updates
-
"We still teach kids to tie their shoes, even in a world of velcro." In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to 3C Ventures founder Michael Kassan about why the same logic decides what AI should and shouldn't do to your creativity. Sponsored by Canva.
-
Selling mortgages is really hard when 86% of Americans feel locked out of the American Dream. In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Rocket Companies CMO Jonathan Mildenhall about how the biggest mortgage brand in the US markets "one of the least sexy financial instruments" amid volatile politics and markets. Sponsored by Canva.
-
The tech giant behind Photoshop and over 50 other apps powers millions of creators with very different needs. In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Adobe's Customer Experiences Orchestrator Anil Chakravarthy about adapting AI tools to everyone—from hobbyists to the professionals making Hollywood's biggest films. Sponsored by Canva.
-
How does a multi-billion-dollar chip company market its flagship "invisible" product? In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Qualcomm CMO Don McGuire about the 16-year journey to make their chips a brand people ask for by name. Sponsored by Canva.
-
In six years, social media went from what you follow and like to what the algorithm feeds you. In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Meta's Chief Data Officer Alex Schultz about how AI has transformed social media and Facebook's lesser-known functions. Sponsored by Canva.
-
In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Morgan Stanley CMO Andrea Zaretsky about finding balance between traditional and innovative since they acquired E-Trade in 2020, including their plans to launch crypto and reach a younger audience. Sponsored by Canva.
-
In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Autodesk's CMO Dara Treseder about how the $40 billion software brand stays relevant without being a household name. Sponsored by Canva.
-
In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to JPMorgan Chase CMO Carla Hassan about creativity, the risks of 'AI slop' and how the 4,000 marketers of America's biggest bank are fully embracing the technology. Sponsored by Canva.
-
In this special series of Visionaries from Cannes, CNN's Richard Quest speaks to Unilever's CMO Leandro Barreto on how the company stays relevant by letting content creators drive their campaigns. Sponsored by Canva.