Comscore, Inc.

Comscore’s latest AI assistant rankings are a call to action for brands and advertisers wanting to maintain their influence and visibility with consumers. They show growth in usage across both established leaders like ChatGPT and emerging challengers such as Anthropic's Claude. In this latest blog from Comscore’s Chris Blakely, we unpack how consumers are exploring a broader range of AI tools, and why modern measurement is key to adapting to fast moving changes in adoption. Read the analysis https://lnkd.in/gaHxQNXj

There was agreement across the TVOT 'Measurement Grand Finale' panel yesterday as Comscore’s Joe Ruthruff, Ph.D. shared his perspective that the media industry should "see AI as an accelerant and not a silver bullet” for solving advertising challenges. Alongside speakers from the Media Rating Council, Publicis Media, datafuelX, Vuer, Nielsen, and Numeris in Montreal, Joe urged attendees using AI solutions to target their use cases properly and put controls in place to help make sure they are approaching the work in a grounded way. He emphasized that success with AI depends not just on the tools, but on working with a trusted measurement partner, like Comscore, who prioritizes transparency, rigor, and accountability. For more of the highlights from this session, be sure to check back next week to read Joe’s blog unpacking the key takeaways. Our thanks also to The TV of Tomorrow Show team for inviting Comscore to join the discussion. Howard Shimmel George Ivie Megan Browne Halscheid Omar Delgado Jonathon Wells Dr Derrick Gray

What did Upfronts 2026 reveal about the future of modern measurement? Comscore’s Tara Gotch shares her insights in this latest blog about where the industry needs to move to meet the growing opportunities in today's media mix and what the right measurement partner should bring to the table in this next era of consumer change. Read it at this link https://lnkd.in/efKR7Fzp

Let’s meet in Cannes next month to discuss how modern measurement can help your business navigate the rapid shift in the consumer journey. From the evolving role of Creator TV and the creator economy in today’s media mix, to Comscore’s panel-based AI insights and what they mean for brands, the landscape is changing quickly. We’re excited to connect from June 22-26 in the French Riviera to help our partners and clients better understand where consumer attention and influence are moving next. Make Comscore HQ on the Boulevard de la Croisette your cool break from the Côte d’Azur. We’ll have iced coffee from the U.S, fresh croissants and some surprises throughout the week. Use this link to Rendez-vous à Cannes 🇫🇷 https://lnkd.in/eFCKSY6T

Comscore’s monthly Consumer AI Chatbot Usage rankings show continued momentum across major AI assistant platforms in the U.S. Our analysis of desktop engagement shows major consumer AI chatbot platforms reached a combined 44.4 million unique visitors in March 2026, representing a 21.3% increase from February.  Based on our panel data, Comscore’s AI Intelligence shows OpenAI’s ChatGPT maintained its position as the category leader, reaching 33.86 million U.S. desktop visitors in March, with Google's Gemini ranking second at 10.66 million visitors, followed by Microsoft's Copilot with 5.02 million. For all the details, find the rankings at this link https://lnkd.in/eA5-QP6p #aiassistants #aiconsumers #modernmeasurement #Comscore

In case you missed it: Comscore Canada’s Annual Year in Review Webinar is now available to watch. In this session, we unpacked the changing dynamics of Canada’s digital landscape and how audiences and performance will be evaluated in 2026, setting the stage for clearer, more confident decision-making.  Key takeaways: • How audience behavior is changing across digital, social, and streaming  • Why cross-platform measurement is critical to understanding true reach and engagement  • What these shifts mean for media planning, investment, and business strategy   • How AI is impacting the industry    Thank you to everyone who joined us live!    Watch the webinar: https://lnkd.in/gzZhvF_E     #Comscore #Canada #DigitalMedia #CrossPlatformMeasurement #AudienceInsights #MediaTrends #Streaming

Just how quickly AI is transforming the consumer journey was in the spotlight today at the ARF’s Commerce and Shopper Intelligence conference in Chicago. Proximic by Comscore’s Jessica Trainor took to the stage, sharing some of Comscore’s latest AI Intelligence insights and leading a panel discussion with Cait Carlson from Havas Market and Daniel Block from Fetch on what the disruption means for brands and advertisers. As Jess told the conference, brands weren’t even thinking about citation visibility two or three years ago but today they understand if they’re not in the AI overview summary, they’re not in that consideration set. For more of our AI Intelligence insights, read the report https://lnkd.in/ed3bFa9x Advertising Research Foundation (ARF) #AImeasurement #consumerjourney #Comscore

The TV of Tomorrow Show next week will bring together thought leaders from across media measurement to explore the TV marketplace. Comscore's Joe Ruthruff, Ph.D. will join the ‘Measurement Grand Finale’ panel moderated by CIMM's Jon Watts, alongside speakers from the Media Rating Council, Fox, Publicis Media, Nielsen and Vuer. If you’re heading to Montreal, get in touch to connect with our team during the event https://lnkd.in/eSUm6pbA

Changing currency providers is not something that happens overnight, as Comscore’s EVP Commercial, Tara Gotch, shared with The Current recently. A shift to a modern measurement provider is built on stability, trust, and a strong partnership. It is a complex process that can involve short-term disruption - much like renovating a house - but the effort is worthwhile for achieving long-term reliability anchored in a modern framework. Read the article https://lnkd.in/e6i5ShiY

Football Kickoff is approaching, and early fan engagement signals are already taking shape, giving brands a chance to get ahead. Proximic by Comscore empowers brands to move early by pinpointing where football interests are surging, enabling activation of key audiences before the season hits full stride. The 2026 Football Kickoff Guide gives marketers the AI-driven audience segments and recommended solutions to reach:  • Core football fans and high engagement viewers  • Game-day hosts and diners  • Fantasy sports enthusiasts  • Sports entertainment travelers  • And more...   👉 Download the Guide Today to Shape Outcomes: https://lnkd.in/gs3q6Vn9   #Comscore #Programmatic #Proximic #FootballSeason #CTV #AudienceTargeting