Comscore, Inc.

Traditional advertising models continue to evolve in line with changes in audience behavior, with creators now building year-long content calendars with brands. As YouTube's John Battaglia explained in the Comscore panel session at Sport Beach last month, marketers find that creator integrations are seeing higher conversion and view-through rates. The takeaway for brands is that they don't just win more attention but can build more lasting relationships with consumers. Watch the full recording 💻 https://lnkd.in/gArYnrXu

The new front door to financial decision-making may not be a search page or an issuer’s website, it may be a conversation with AI. As consumers use AI to compare offers, evaluate rewards, and validate decisions, influence is shifting beyond traditional rankings, visits, and clicks. For financial marketers, the challenge is no longer simply being found, rather it’s understanding how brands are surfaced, framed, and recommended that lead to consumer action. In our latest blog we explore how AI is reshaping credit card acquisition and what brands must do to compete in this new decision journey: https://lnkd.in/ge9RbbSd Join us as we continue the conversation on how AI is driving the future of decision making. #Comscore #AI #CustomIQ #FinancialServices #CustomerJourney #CreditCards

Did you catch the news that Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libsyn to its contextual targeting solution? Using Proximic’s automated transcription of individual podcast episodes, audio inventory can be packaged into pre-bid contextual audience segments on par with CTV and TV inventory. As AdExchanger’s Anthony Vargas reported, it means brands and agencies can "use Comscore’s measurement capabilities so they don’t have to rely on audio platforms grading their own homework.” Read the full article https://lnkd.in/g3ka5uBQ

Big news! Proximic by Comscore is bringing transcript-level podcast targeting to Spotify, Triton Digital, SiriusXM, and Acast. Advertisers can reach listeners based on the actual topics and conversations happening within podcast episodes, unlocking more precise and relevant audio targeting. Read the full announcement to learn more: https://lnkd.in/gAhwTm_V

The holidays aren’t just about shopping, they're about what consumers are watching, streaming, gaming, and talking about.     From GTA VI hype to blockbuster movie releases and binge-worthy streaming, consumer attention this Holiday season will be in high demand. Proximic by Comscore helps advertisers reach high-value entertainment audiences based on what they watch, play, explore, and plan to engage with next.    Proximic’s new "Holiday Entertainment, Unwrapped" one-sheet explores the gaming, entertainment, OTT, and AI Prompt audiences shaping the season, along with sample AI-driven consumer signals and audience solutions designed to help brands reach fans and consumers before intent turns into action.    Download the one-sheet: https://lnkd.in/gP3r74EA   #ProximicbyComscore #HolidayEntertainment #AudienceTargeting #Programmatic    

More data doesn’t always mean better targeting. As signal loss, privacy expectations, and media fragmentation reshape advertising, marketers need smarter ways to turn audience insights into action. Contextual targeting delivers relevance in the moment, while Predictive Audiences use behavioral signals and AI to anticipate where high-value audiences are likely to engage next. By bringing both approaches together, Proximic connects what consumers are engaging with now to where they’re likely to show up next - all without relying on traditional identifiers. Read our latest blog for a closer look at how contextual targeting and Predictive Audiences differ, where they complement one another, and how advertisers can use both to balance relevance, reach, and performance: https://lnkd.in/g5e8ZxVQ #comscore #proximic #predictiveaudiences #contextualtargeting #data

Search answers one query, but AI provides a conversation - that's one of the factors transforming the purchase journey, as Comscore's Smriti Sharma shared at today's ANA Member meeting 'Measurement to Momentum: Driving Growth Across the Full Funnel'. During the Comscore session 'Prompt to Purchase’ presented with Joyce Wing Yeung Sao in NYC, Smriti highlighted how intent unfolds in real time during conversations with AI tools, much like seeing shoppers think out loud. The challenge for brands now is influencing that conversation, as consumers discover that AI saves them time and they increasingly integrate the use of assistants into their daily lives.   For more AI insights for marketers, take a look at our latest AI report https://lnkd.in/eaCzjt8q Association of National Advertisers #AIsearch #AIcitation #CustomIQ #Comscore #consumerjourney

When will.i.am and the Black Eyed Peas released “Where is the Love?” in 2003, the need to confirm whether it was created by humans - or by AI - wouldn’t have crossed their minds. Today will.i.am says there should be dedicated files and software for content creators to show Proof Of Life, identifying their work as non-AI. It’s a poignant view the multi-platinum artist and CEO of FYI shared during Comscore’s panel at Sport Beach last month. Viewer advisory: Contains insightful ideas, plentiful f-bombs and spontaneous riffing https://lnkd.in/gukp3Nk8 For the full recording visit https://lnkd.in/gS9yzi6X

We've entered another defining moment in marketing as changes in technology reshape consumer behavior. It’s a shift that Comscore’s Steve Bagdasarian explores in this latest blog on what the use of AI tools and the influence of the creator economy mean for brands in this next era. His article also includes highlights from our recent discussion at SPORT BEACH with an expert panel including multi-platinum artist will.i.am, creator Baylee Lefton, UPROXX’s Jarret Myer and YouTube’s John Battaglia. Find it at this link https://lnkd.in/gx_wirbc