Consumer Reports

What inspired Consumer Reports, a 90-year-old nonprofit, to launch our biggest ad campaign in five years? Khalid El Khatib, CMO of Consumer Reports, joined the Ad Age Marketer Brief podcast to unpack the strategy behind the work and how CR stays essential in the age of AI and misinformation. Listen here: https://lnkd.in/gYrwE-et

Step inside 90 years of Consumer Reports. Our history is coming to life through an interactive exhibition at Duke University. Hear from the team at Duke’s Rubenstein Library and explore testing equipment, photos, documents, and more. Take the full virtual tour at the link below. https://lnkd.in/gxxRx67r

We are thrilled to be named on Fast Company's list of Most Innovative Companies in the Not-for-Profit category! The recognition honors CR’s Homeowners Insurance Bill of Rights and our consumer-informed advocacy. Learn more: https://lnkd.in/gF4CJDdu #FCMostInnovative

This World Consumer Rights Day (March 15), we join Consumers International to spotlight the need for safer products and confident consumers. Since 1936, Consumer Reports has been working side by side with consumers for products and policies to keep you safe. Here are some of our major wins on public health and food safety: 1964: CR Warns About the Public Health Threat of Cigarettes 1999: Exposing the Dangers of Pesticides 2021: Championing the Safe Sleep for Babies Act 2023: Banning Toxic Food Chemicals in California 2024: Removing Lunchables From School Lunch Menus Join the fight for a safer marketplace: https://lnkd.in/gxxRx67r #CR90 #WorldConsumerRightsDay #WCRD26 #SafeProductsConfidentConsumers

Member Appreciation Week is here! We’ve partnered with trusted brands to provide exclusive offers available only to Consumer Reports members. If you’re not yet a member, this is a great time to join at a discounted rate and begin saving immediately. https://lnkd.in/gS-Gt_Ch

Too many digital finance tools leave users in the dark about their own data. We're changing that. Consumer Reports is hosting the Fairness by Design Tech Sprint this April 29-30 in Atlanta. We're looking for fintech builders—product designers, engineers, product managers, and experts—to build practical tools that put consumers first. What’s different? Consumers will actively participate, using their lived experiences to define the challenges and influence what gets built. If you value building alongside the people your products serve, join us! RSVP today: cr.org/fairnessbydesign #Fintech #FairnessByDesign

At NKBA KBIS, Consumer Reports brought together leaders from Testing, Data, and Editorial to highlight how CR uniquely serves both consumers and manufacturers by pairing rigorous insights with independent expertise to strengthen trust across the marketplace. We’re proud to be shaping an industry that works better for everyone.

We never stop questioning. That’s the heart of the new Consumer Reports brand campaign—our first major marketing push since 2021. For 90 years, Consumer Reports has been testing, reviewing, and advocating for you, and we are still committed to that today. In this time of endless noise and uncertainty, it's more important than ever before that we provide answers you don't have to question. Catch the details in ADWEEK: https://lnkd.in/gQyFfKNr

Today at 7pm ET, join Consumer Reports for an online conversation on the safety of braiding hair. We’ll share new information about our expanded testing of braiding hair products and discuss what real accountability must look like moving forward. RSVP here: https://lnkd.in/gMjgYxKE

With consumers shopping online more than ever before, Consumer Reports sought to better understand how the largest and fastest-growing platforms help protect consumers from unsafe products. What we found raises serious concerns for parents shopping online–but the good news is, some of the platforms have already committed to making improvements based on our findings. Here are two key wins from our evaluation: -Temu added a recalls center to its app, including personalized recall notices. -Amazon added strangulation warnings to pacifier listings. Learn more: https://lnkd.in/gkUpRrh5