CPG Wire

Neutonic, the beverage and supplement brand co-founded by Chris Williamson and James Smith, is launching online and in-store at Walmart on October 3rd. The fast-growing beverage brand is launching four flavors at nearly 1,000 Walmart stores: 🥤 Blue Raspberry 🍹 Tropical Ice 🍓 Strawberry Lemonade 🍊 Wild Citrus The products will be merchandised in Walmart's new Mood & Mind beverage set. Neutonic recently refreshed its can design and launched 4-packs which will also be available at Walmart. Luke Betts and Shan Hanif co-founded Neutonic alongside Chris Williamson and James Smith.

Perelel, the OB/GYN-founded women's health startup, officially hit a $100M run rate and has been profitable since the end of 2024. Co-founded by Victoria Thain Gioia, Alex Taylor, and Dr. Banafsheh Bayati, Perelel debuted in 2020 with a line of science-backed prenatal vitamins. Today, the company offers a broader portfolio of women's health solutions, all centered on clinically-backed ingredients and bioavailability. In November, Perelel secured $27M in growth funding from Prelude Growth Partners, an investor in Tower 28, The Center, Banza, Bachan's, and several other leading consumer brands. Perelel's other investors include Selva Ventures, Unilever Ventures, and Willow Growth Partners.

Fast-growing wellness brand SuperMush closed a $3M Series A round led by NDude Labs. The company's previous investors include the founders of Hu Kitchen, Zumba, Vega, Promix, Netflix, Vibrant Ventures, Mystic Ventures, alongside several artists like Grimes, BLOND:ISH, and Mike Posner. Co-founders Alli Schaper and Brian Friedman built SuperMush to help people think, move, and feel better. The brand makes gummies for energy, sleep, passion, and performance, with a community rooted in athletics, music, creativity, and wellness. SuperMush currently retails at Target, Sprouts, Amazon, and online at Ulta Beauty.

Nonna's Olive Oil just collaborated with legendary pizzeria Lucali on a new product: Hot EVOO. Crafted with 100% Sicilian olives and cold-pressed within hours of harvest, Hot EVOO delivers the clean, buttery flavor of authentic Sicilian extra virgin olive oil with a balanced kick of heat from Italian chili peppers. For Lucali, this is their first-ever CPG collaboration. The new item is available for purchase online and at Lucali locations in Brooklyn and Miami.

Magic Spoon just unveiled a sleek new look. The refreshed packaging features a more cohesive color system, flavor-focused visuals, and unified callouts across its various product lines. Founded as a better-for-you cereal brand in 2019, Magic Spoon is now a functional food platform offering a wide variety of products, including oatmeal, protein bars, granola, and toaster pastries. Gabi Lewis and Greg Sewitz are the co-founders of Magic Spoon. HighPost Capital led an $85M Series B investment in the company in 2022. Other investors include Siddhi Capital, Coefficient Capital, Constellation Capital, and Carter Comstock. Refresh by Fred Hart.

Stride Consumer Partners has closed Fund II with $550M in capital commitments.The Boston-based private equity firm now has $1.3B under management. Since closing Fund I in 2022 with $420M, Stride has backed a wide variety of consumer brands, including Chomps, Crown Affair, Odele, Serenity Kids, Patrick Ta Beauty, and a handful of others. Stride is the latest consumer-focused PE firm to close a new fund: - InvestEco raised $106M for Fund IV - Collab Fund raised $250M for Collab Holdings - Forward raised $500M for Fund II - Encore secured $350M for Fund V

Gato Dates, a Los Angeles-based purveyor of premium chocolate-covered dates, just launched in the UK via a partnership with Healf, the online wellness destination. Four Gato varieties are available now at Healf: Peanut Butter Pistachio Butter Almond Butter Cashew Butter & Walnut Gato was co-founded by Gabriella Labi & Tonya Reznikovich. Their other retail partners include Erewhon, Bristol Farms, Plum Market, and several others.

Strip Jerky just debuted at select 7-Eleven stores throughout Chicago, only seven months after launching. The meat snack brand also unveiled its new stand-up pouches for easier on-shelf merchandising. Strip Jerky is a chef-crafted, gluten-free, gourmet beef jerky brand with two flavors: 🥩 Original 🔥 Hot Honey Date Nicole Schlesinger is the founder of Strip Jerky.

Premium soda brand Something & Nothing | B Corp™ secured $6.4M in equity funding led by Venrex. Though originally founded in the UK, Something & Nothing now generates more than 65% of its global revenue in the U.S. Built by a team of three with almost no marketing spend, U.S. revenue grew 70% across June and July, and Amazon sales more than doubled over the summer. Venrex is an investor in Apothékary, Cob, Graymatter, Charlotte Tilbury, Vieve, and several other consumer brands.

Melting Forest launched its D-Stress beverage line nationwide at Target. The calming beverage line is formulated with L-Theanine, Ashwagandha, Lemon Balm Extract, and a blend of organic Reishi and Lion's Mane mushrooms. Three flavors are currently available at Target: 🥥 Coconut Pineapple 🍋🟩 Yuzu Lime 🍓 Strawberry Lavender Melting Forest has been on a roll in 2026, securing distribution at Target, Raley's, Kroger, and several other chains.