All Staff is a special time for Craft3 to connect around our work and mission and to have fun together. Read our Chief of Marketing Carl Seip, MBA's reflections on our gathering below!
Last week, Craft3 gathered in Redmond, Oregon, for our annual All Staff meeting. This year’s theme was “Building Tomorrow, Together” - looking ahead to what our customers and communities need from us, and the role each of us can play in meeting those needs. I’ve been to a lot of All Staffs over the years, but this one really did feel different. One of the highlights for me was hearing from a customer we helped open their first brick-and-mortar specialty Asian market. They talked not just about creating a store, but about creating a welcoming space that could feel like a second home for people in their community. That kind of conversation makes the work feel very real. It’s one thing to talk about mission and customer experience in the abstract; it’s another to hear what access to capital can help someone build, and why it matters beyond the transaction itself. A big thank you to everyone on our team who made All Staff happen - especially Renee C., Jeff Hernandez, Maya Cutforth - and to our DJ Steven Phan, who somehow ended up taking requests from the dance floor on the final night. 🎶