Do Good CFO

Excited for Ripple Fest 2026 next week! This will be David Guendelman’s 5th Ripple Fest in a row, and this one is right here in our Do Good CFO HQ backyard here in West Marin! Our team will be leading a workshop alongside Do Good CFO Managing CFO, Juan Castro-Zumaeta, and our long-time partners from Lotus Foods and RSF | Regenerative Social Finance - Andrew Burke, Jasper van Brakel and Jake Ellerbrock. Our CFO Pete Brown will also be joining us at the event! We’ll be diving into the intersection of mission and margin—sharing practical, operator-first financial strategies to help mission-driven brands build resilience, scale, and long-term impact. A huge thank you to Lara Jackle Dickinson, Sarah Shaw, and the incredible team at One Step Closer (OSC) for hosting such a meaningful gathering of purpose-driven leaders. It’s always an honor to collaborate with this community. #OneStepCloser #RippleFest

After a long career as a President, CFO, COO, and operator, Robert McGee decided to take a break. He had spent decades leading finance and operations across mission-driven businesses, most recently as President and COO of Straus Family Creamery, after previously serving as its CFO. About 18 months into his sabbatical, he realized he missed it. The people. The strategy. The problem-solving. Around that time, Bob reached out to me to learn more about fractional CFO work. He wasn’t looking for a job. But that conversation eventually led him to Do Good CFO, where he could focus on the strategic work he loves without having to build a consulting practice on his own. I recently asked Bob what separates someone with five years of finance experience from someone with decades. His answer made me laugh: “They’ve made fewer mistakes.” Meaning: when you’ve been doing this for decades, you’ve seen a lot. You recognize patterns. You know which questions to ask and what might be coming around the corner. That perspective is incredibly valuable to entrepreneurs. Our CFOs aren’t just people who know finance. They’re seasoned operators who have sat in leadership roles, made difficult decisions, made mistakes, learned from them, and helped businesses navigate what came next. That kind of pattern recognition is hard to put on a spreadsheet. It’s also one of the most valuable things a great CFO brings to the table.

We’re proud to celebrate our CFO Georgia Levart Zocca on her new role as a member of the RSF | Regenerative Social Finance Board of Directors! Georgia brings deep experience in banking, financial strategy, and executive financial leadership to her work as a fractional CFO at Do Good CFO. We’re thrilled to see her bring that experience and perspective to RSF as they continue their work to change finance and finance change. Congratulations, Georgia! We’re lucky to have you on the Do Good CFO team and excited to see your impact grow.

As students across the U.S. head back to school, extreme heat in classrooms is becoming an increasingly urgent challenge. 🚌 We’re proud to see one of our social impact heroes Jonathan Klein and client UndauntedK12, working to help schools and communities build a healthier, more resilient future. Read more about their work featured in TIME. ⚡ Daniel E. Rutledge, CPA, CMA, MBA David Guendelman

Sometimes the biggest leadership challenges aren't analytical. They're emotional. Great financial leaders don't just report the numbers; they help organizations face reality with clarity, confidence, and the courage to make difficult decisions. A thoughtful perspective from David on why strategic finance is as much about people as it is about numbers.

🎉 Please join us in welcoming Kisa Mateene to the Do Good CFO team! Kisa brings nearly three decades of experience spanning investment banking, digital payments, development finance, and technology. Throughout his career, he has focused on one central idea: using financial systems to expand economic opportunity. His unique blend of capital markets expertise, operational leadership, and global perspective helps mission-driven organizations grow with purpose and scale their impact. As a key leader in the rollout of M-Pesa across Africa with Vodacom, Kisa helped bring mobile financial services to millions of people who had never had a bank account, advancing financial inclusion at scale. Most recently, Kisa served on Google Cloud's Global Strategic Initiatives and GenAI Startups teams, where he developed strategic partnerships and investments with leading innovators, including Anthropic. Earlier in his career, he advised on mergers and acquisitions, capital raising, and corporate finance transactions at Morgan Stanley, HSBC, Citigroup, and Renaissance Capital, and later served as a financial advisor to the IFC/World Bank and led the Corporate & Investment Bank at Standard Bank DRC. Originally from the Democratic Republic of the Congo and shaped by a life lived across Africa, Europe, and the United States, Kisa brings a truly global lens to every client engagement. 🌎 Please join us in welcoming Kisa to the team! 🌿

🎉 Experienced CFO and operator joins Do Good CFO! We're excited to welcome Pete Brown to the Do Good CFO team. Pete brings over three decades of experience as a CFO and strategic finance leader across consumer products, manufacturing, beverages, nonprofits, renewable energy, and software. An executive leader with both high IQ and EQ, he is known for building trusted partnerships with founders, boards, and executive teams, combining strategic financial expertise with a collaborative leadership style to help organizations achieve meaningful results. At Do Good CFO, Pete merges that same expertise with his commitment to making the planet a better place. Most recently, Pete served as CFO of a multi-brand beverage company, where he partnered closely with the founder and stepped in as acting CEO during a leadership transition, helping lead the successful sale of a $35M product line. Throughout his career, Pete has held senior finance leadership roles at Enphase Energy, CamelBak, and Autodesk, guiding organizations through growth, change, and strategic decision-making. Beyond his executive leadership, Pete has served on multiple nonprofit and for-profit boards in his hometown of Petaluma, supporting organizations focused on social justice, education, and climate action. Please join us in welcoming Pete to the team! 🌿

Honored to support Pachamama Coffee as they celebrate 20 years of 100% farmer ownership and cooperative impact. Congratulations to the whole Pachamama team! We're especially proud of the work Juan Castro-Zumaeta, MBA, CFA Castro-Zumaeta has done as a trusted financial partner throughout their journey. 👏

Great conversation and an important topic! Appreciate David and Blair sharing their perspectives and experiences with our community.