AG1

🔬 Introducing AG1's Research Round-Up: our Research, Nutrition, and Innovation team breaks down what's caught their eye in the latest science — the solid, the promising, and the "here's what we still don't know." Here's what we've been reading lately.

🌱 Nutrition and ingredient quality don't just start in your shaker - they begin in the soil. We’re proud to partner with the Rodale Institute, as their dedication to growing the regenerative organic movement is invaluable to the future of farming and food production around the globe. If you're interested in learning more about the latest in soil research and the importance of protecting ingredient quality, join us for an inside look at their Vegetable Systems Trial (VST): a 9-year study asking whether soil health practices actually change the nutritional quality of our food. 🗓️ September 30 @ 12 pm EST 🔬 Session:  From Soil to Shaker: What the Vegetable Systems Trial & Research Reveals About Nutrient Density 🎙️ Speaker: Andrew Smith, PhD 👉 To register: https://lnkd.in/gBbSuScb The session closes with a live Q&A, so bring your questions about soil science, nutrient density, and what's next for the research.

The team behind AG1 is made up of some pretty amazing humans, each with their own passions, pursuits and stories. They bring the same drive and curiosity to their lives that they bring to our mission of empowering people to take ownership of their health. Our new Amazing Humans series is a chance to share some of those stories. First up is Julian Harvie, AG1’s Senior Director, Brand & Creative for Europe, who once ran a marathon on a wildlife conservancy in Kenya while helicopters cleared the course of lion and elephant. He came home hooked. A decade and a dozen ultramarathons later, he's heading to the Dolomites this month for a 5-day, 250km race through the Italian Alps. Read his full story in our latest Amazing Humans feature.

New place to shop, same daily ritual. AG1 is now available at Holland & Barrett — our first-ever bricks-and-mortar retail launch in the UK and Ireland. For over 150 years, Holland & Barrett has been where the UK and Ireland turn for trusted health and wellness. Now AG1 is part of that. The first phase of our launch brings AG1 to shelves in 50 Holland & Barrett stores across the UK and Ireland, plus online. Expanding to 400 stores this November. Start here. Morning after morning.

We're very proud to be a part of this Tony's Chocolonely! 🍫

16 years ago, we started with one goal: better nutrition, made simple. As more people take ownership of their health, we're focused on meeting them where they are - different routines, different preferences, different goals - all backed by the same rigorous standards for quality, testing, and scientific integrity. And for a lot of people, the path to a daily habit starts with format. That same commitment now shows up in more ways than ever: AG1 Next Gen, AG1 Pro, and our newest innovation, AG1 Essentials Gummies - designed for those seeking a convenient, science-backed, and high-quality way to get basic daily nutrition. All NSF Certified for Sport®. Advancing nutrition with more ways to fit your morning. Thank you Ainsley Harris and Fast Company for being the first to share our news. Read the full article and interview with Kat Cole: https://lnkd.in/gUBdvVYj

🧬 Accurate probiotic enumeration is the foundation of impactful probiotic products. Join experts from AG1, Eurofins, and IFF as they explore common techniques of quantifying probiotics, the challenges they present, and recent innovations for precise, strain-specific enumeration of viable probiotic cells. 🗓️ Wednesday, 8/12 @ 12 PM EST 🔬 Session: Introducing dPCR: The New Standard for Probiotic Enumeration 🎙️ Speakers: Trevor Kirby, Ph.D., Andrzej Benkowski, Anthony Kiefer 👇 Register here: https://lnkd.in/gfjpiJtd

☀️ Summer is in full swing, and our teams have been showing up and bringing AG1 to communities across the globe — from London to the Gold Coast, Venice Beach to Montauk. A few highlights so far: The Good Morning Café tour is making its way across the US - a real space, real conversations, and everything that makes your morning ritual worth showing up for. In London, we served up a limited-edition AG1 smoothie at Healf's Selfridges pop-up, then connected with thousands of guests at HX26, Healf's flagship wellness experience, over AG1 and all things Foundational Nutrition. In NYC, we sampled AG1 Pro for the first time to athletes, coaches, and nominees at the Official ESPYS Athlete Lounge, including a special visit from Mikaela Shiffrin. In Montauk, we set up a farm stand at Magic Montauk alongside The Class for a summer residency running through August 8. On the Gold Coast, we hosted a recovery morning and served up AG1 smoothies ahead of race weekend. 📍 Next stop on The Good Morning Café tour: Lincoln Park, Chicago this weekend, July 31 through August 2. Come join us and RSVP here: https://lnkd.in/gMah8fQZ

We’re proud to announce our partnership with Swansea City Football Club as the official front-of-shirt sponsor for the 2026/27 season. ⚽ Swansea stood out for one reason: its fans aren't just watching, they're stakeholders. The Swansea City Supporters Society holds a real ownership share in the club's future. That's our kind of community - showing up, every week, with skin in the game. Same principle AG1 is built on: health isn't a spectator sport. Consistency is what moves the needle. We're proud to join Swansea's next chapter, alongside an ownership group that includes Luka Modrić, Snoop Dogg, and Martha Stewart - three people who, in very different ways, know exactly what consistency and doing things your own way looks like. Here's to a season where showing up counts. On the pitch, in the stands, and in your morning routine. 🦢

We're proud to be joining the Swansea City Football Club for the 2026-27 season. Let's go! 🦢⚡️