This past weekend, we opened a Ghia Holiday Market in New York — a four-day pop-up powered by Shop from Shopify and hosted with our friends at Quarters!
What started as a simple idea to bring our holiday collection offline became a full bar takeover, complete with complimentary cocktails and sweet treats, and a seamless QR-driven gifting experience offered through Shop.
Thousands of visitors came through the space, hundreds of Ghia cocktails were poured, and countless holiday gifts were claimed through Shop — creating a weekend that felt equal parts community gathering and brand discovery.
Our partnership with Shop centered on participation, not just visibility. Together, we built an on-site experience that made it easy (and fun) for guests to explore our assortment IRL, connect with the brand, and claim prizes through Shop, shipped straight to their doorstep — transforming casual drop-ins into real brand engagement.
Thank you to the teams at Shop and Quarters, and to everyone who stopped by and made it unforgettable. A very special and merry way to close out the year 🎄🎁 ✨