SIMPLi

We throw around the phrase "better for you" a lot. But what does it actually mean? For our co-founder Sarela Herrada, the answer goes deeper than a label. SIMPLi was built on the belief that real nourishment starts in the soil and runs through every farmer we partner with. Becoming a mother of three only sharpened that conviction. When you are feeding your own kids, the questions get more personal. The standards get higher. Forbes recently sat down with Sarela as part of a feature on founders who are redefining what better food looks like. Because real nourishment isn't a marketing claim. It's a system. And it takes people who care deeply about both to change it. Read the full feature 👉 https://lnkd.in/e5PkDewj

TikTok creators finally got wise to generate buzz around #BeanTok, kickstarting a necessary appreciation for a long-misunderstood legume. Between the viral "Dense Bean Salad" trend and a new focus on nutrient density, the humble bean is finally getting its due. Our co-founder Sarela Herrada recently sat down with MarthaStewart.com to discuss the "renaissance" of this pantry hero. "From a culinary perspective, dried beans offer the most control over texture and flavor development," Sarela explains. "When soaked and cooked gently, they develop a deeper flavor and creamier interior." While the world catches up, our Regenerative Organic Certified Greek Gigante beans remain the ultimate pantry essential. They offer that same velvety, "mashed potato" texture but on a much larger scale, making them the perfect base for a bold, nourishing meal. When you prioritize regenerative organic staples, you aren't just following a trend. You are choosing a better food system. Read the full feature 👉 https://lnkd.in/ea2ebJGN Victoria Spencer

We’re excited to continue building on our partnership with UNFI through their Climate Action Partnership (CAP) 🌱 At SIMPLi, transparency and sustainability aren’t just values—they’re part of how we operate every day. That’s why we’re leaning into tools like HowGood’s SupplierConnect platform to better understand and share the environmental impact of our products. With new updates like: ✔️ Product Carbon Footprint (PCF) reporting ✔️ Benchmarking + emissions reduction insights ✔️ Expanded data visibility across our supply chain —we have even more opportunities to measure, improve, and communicate our impact. A big thank you to UNFI for continuing to spotlight our Regenerative Organic Certified® initiatives and our Regenerative Pathway Program—we’re proud to be working together to grow a more transparent, resilient, and climate-positive food system. Programs like CAP make it easier for brands like ours to highlight climate-forward practices while helping customers make more informed choices. Looking forward to what’s ahead as we continue driving meaningful change across the food system. #Sustainability #FoodSystem #CPG #SIMPLi

The science of regeneration is centuries old. Farmers in the Andes have long relied on crops like lupini beans to rebuild soil and support resilient farming systems. This kind of knowledge is at the heart of SIMPLi’s commitment to regenerative organic sourcing. Follow along as we continue sharing insights from the farmers, agronomists, and people behind our ingredients! 🌱

The regenerative movement is not a trend. It is a shift in how we think about the future of food. Connecting with leaders and farmers at the Together We ROC gathering hosted by the Rodale Institute and the Regenerative Organic Alliance was a powerful reminder that this movement grows stronger every year. 🌱 Spread the word because progress happens when a community commits to building something better together.

Expo West 2026 recap 🫘🌱 What a week. From packed panels to bean salads and brand new mascots, Expo West was one for the books. ✨ Our Bean Queen, Violet Witchel, was at the booth serving her famous dense bean salad with our Regenerative Organic Certified® Gigante Beans, Black Beans, and Avocado Oil. 🎤 Co-founders Matthew Cohen & Sarela Herrada hit multiple stages sharing SIMPLi’s mission, regenerative organic practices, the Year of the Female Farmer, and what it means to build a food system rooted in integrity. 🫘 We debuted our adorable mascots Chickie the Chickpea & Gigi the Gigante Bean! 🧢 Our Spill the Beans merch was flying off the shelves. From hats and shirts to bandanas illustrated with the plants our ingredients come from, every piece tells the story of where our food (and our values) begin. And one thing was clear across the entire show: regenerative is the future. We’re proud to be one of the brands helping lead the way by working with farmers using regenerative practices to bring high-quality ingredients from around the world to your table. Thanks to everyone who stopped by, sampled, chatted, and celebrated beans with us. See you next year 💚 #ExpoWest #ExpoWest2026 #RegenerativeOrganic #SIMPLi

Excited for our last day at Expo West! 🛒 Join Sarela Herrada, Janet Flores Pavlovich, Jenna Arkin, & Sara Brooks for a conversation on “What Belongs on Pack – Communicating Sustainability Impact to Consumers” as part of the Consumer Insights Track. From the first glance on the shelf to the scroll on social, packaging is one of the most powerful storytelling tools a brand has. We’ll explore how purposeful packaging and transparent messaging can build consumer trust and loyalty. Proud to have SIMPLi joining fellow sustainability innovators ECOS by Earth Friendly Products and COYOTAS for this discussion. 📍 Anaheim Marriott ⏰ 10:00–10:45 AM If you're at #ExpoWest, come say hi and join the conversation!

It’s officially Expo West and we’re here to spread the word about Regenerative Organic 🌱 Find us at North Hall —Booth #1946— where we’ve got: 🥗 Violet Witchel sampling her famous dense bean salad 👕Merch galore (pins, magnets, totes + product) 🦙 AND LLAMAS. Yes… llamas! Stop by, taste something delicious, grab some goodies, and let’s talk about the future of food. See you at #1946! #ExpoWest2026 #ExpoWest Joe Loria Landen Tennenbaum George Scharffenberger George Gekas Natalie Clark Sarela Herrada Matthew Cohen

THE DENSE BEAN SALAD GIRL IS GOING REGENERATIVE. Chef Violet W.itchel will be at our ExpoWest booth serving up her Chipotle Dense Bean Salad — powered by our ROC Gigante Beans, Black Beans, and Avocado Oil. Come taste what happens when beans have standards! March 4th & 5th Booth #N1946 North Hall | Level 200