Epsilon

As streaming audiences move across platforms, devices and services, marketers are working to create a more connected view of the customer journey.  We want to know: What would improve your CTV strategy the most?  💬Tell us why in the comments. Learn more: https://ow.ly/KLfT50ZP8uE

Nearly 60% of Gen Z consumers are likely to complete a purchase on social platforms. The challenge isn't only reaching Gen Z but earning their attention, trust and engagement. As Gen Z's spending power continues to grow, traditional loyalty tactic may not be enough. Our latest blog explores why authenticity, community and shared values are becoming increasingly important drivers of loyal behavior and what marketers can do to adapt. Read the full article to learn more: https://ow.ly/5TEB50ZSJi9

We’re excited to be in Washington, D.C. his week for the 2026 Loyalty Summit, where Epsilon leaders, clients and industry experts will be exploring one key question: How can brands turn loyalty into a true growth engine? As customer expectations continue to evolve, loyalty programs are being asked to do more than reward purchases. Today’s leading brands are using customer intelligence, identity and AI to create more relevant experiences, strengthen relationships and drive long-term customer value. Throughout the summit we’ll be discussing themes such as: - Using data, identity and AI to power more personalized member experiences - Moving beyond points and perks to create deeper customer connections - Extending loyalty across channels, partners and ecosystems to unlock new growth opportunities We’re looking forward to the conversations, insights and ideas that will shape the future of loyalty. #LoyaltySummit2026

How are you making sense of your CTV measurement data? Identity, attribution, reporting and platform access all play a role in understanding campaign performance. The strongest measurement strategies bring those pieces together to create a clearer picture of what’s working. Explore the full framework in our latest article: https://ow.ly/zfmJ50ZP8bZ

Our teams in Irving and Chicago came together to celebrate the season in true local style with a Texas State Fair-themed bash and a Chicago BBQ Bash! What a memorable way to wrap up Summer that brought colleagues together to connect, celebrate, and create lasting memories. From fair-inspired fun to backyard BBQ vibes, these events showcased what makes Epsilon special: our people. #Epsilon #LifeatEpsilon #EpsilonCareers

Three cities. Three stages. One busy week. First, we kicked off with a speaking session at Groceryshop with AD Retail Media USA about the future of retail media—and why identity is the key to seeing real results today and in the future. Then we headed to eTail™ Connect West where Heather Campain delivered a keynote on how connected marketing can solve for today's measurement challenges. And we rounded out with Brand Innovators for a fireside chat with Ace Hardware Corporation about how they're using partnerships to change the game in retail media. It was great seeing clients, industry partners and friends all over. And if you missed us, we'll be seeing you at more events soon 😉

Some marketers use CTV and streaming interchangeably. Others hope they never have to explain the difference. If you’re planning your first #CTV campaign, understanding the fundamentals matters. Swipe through for five practical steps to help build a stronger foundation for audience strategy, measurement and performance. Learn more: https://ow.ly/k5Yw50ZP9C0

The average person subscribes to at least four streaming services. Are your media plans keeping up with how consumers actually engage across channels? Too many media strategies are still built on incomplete signals, fragmented data and outdated assumptions about customer behavior. Join Gillian MacPherson, SVP, Product Management at Epsilon and Shannon Fazendin, VP, at PMX Lift, as they explore how brands can use consumer-centric insights to create more relevant experiences and improve media performance. Key topics include: - How low-quality data can undermine customer relationships - Why audience-first planning is essential in today’s media landscape - Ways to reach consumers more effectively across channels - What to look for in adtech partner to drive stronger results 📅 Oct. 13 | 2 p.m. ET 📣 Register today: https://ow.ly/QB6Q50ZP9r0

Even the strongest first-party data can leave gaps. Demographics, interests, household details and purchase behaviors often live outside a brand’s owned channels, which is why many marketers enrich customer profiles with additional data sources. We’re curious: What information do you most often feel is missing from your customer profiles? 👇Tell us your thoughts in the comments and learn more from our latest blog: https://ow.ly/8z9C50ZP9gr

We’re excited to share that Heather Campain, Executive, Go to Market Strategy at Epsilon will be delivering a keynote at eTail™ Connect on September 24. In her session, “Everybody Hit Their Number: How Good Measurement Can Still Leave Growth on the Table,” Heather will explore a challenge many organizations face: recognizing customers isn’t the same as serving them effectively. The conversation will highlight the role of identity, connected measurement and customer-centric decision-making in creating more relevant experiences and uncovering revenue opportunities that traditional reporting often misses. We’re looking forward to the discussion. #eTail #CustomerExperience