EXEC

We didn't set out to build the biggest benefits program. We set out to build the best one. Turns out, "the best one" now has over 550 perks in it — hotels, wellness options, travel experiences and business perks. Your membership already includes access to all of it. The only question is whether you've checked lately.

If you regrouped your members by interest instead of location, what groups would emerge? Think of a founder who cares about design-forward hotels, an executive who wants access to private clubs in cities she doesn't live in, or a member whose idea of a perk is a wellness retreat instead of a regional mixer. EXEC's curated collection is built around interest and taste, not proximity, because that's what actually determines whether a member uses a benefit or ignores it. For organizations, that means the same membership can serve very different people well without forcing everyone into a one-size-fits-all local chapter model. A member in Tulsa and a member in Toronto can each find something in EXEC that feels like it was picked for them specifically, because in practice, it was.

Our partner, Banyan Tree Mayakoba sits inside a private gated community in Mexico's Riviera Maya, laced with canal waterways and untouched mangrove forest. It's an AAA Five Diamond property with a private pool at every villa, a Greg Norman–designed golf course that's hosted PGA Tour events since 2007, and a culinary program that ranges from private in-villa dinners to breakfast aboard a traditional Mexican trajinera. It's the rare property where the setting, the service, and the details are all operating at the same level.

Controversial take: "I'll use it eventually" is the most expensive sentence in your vocabulary. It's what people say about the gym membership. The unused vacation days. And — for a lot of EXEC members — the perks sitting in their account right now. The difference is, this one doesn't take effort to use. It takes logging in. Fall is as good a time as any to stop saying "eventually."

Associations rarely lose members because a competitor builds a better association. They lose members because a competitor, solves one problem better. EXEC is built to keep you ahead. We don't ask your organization to overhaul the member experience, restructure your team, or compete with everything else out there trying to earn your members' attention. We give you a single, curated benefit: access to hotels, experiences, and privileges people actually want. It plugs directly into the membership you've already built and becomes the reason a member opens your app instead of someone else's. You don't have to out-build every competitor for your members' loyalty. You just have to make sure nobody can out-execute you on the moment that matters most. EXEC is how organizations do that without adding a single headcount. What's the one benefit your members would miss most if it disappeared tomorrow?

In a world of constant volatility, helping you protect what you’ve built is Gallagher’s main goal. We have partnered with Gallagher to give you access to expert insurance advisors aligned with your executive lifestyle and goals. Start your complimentary insurance review now.

The best founders we know aren't optimizing for more hustle. They're optimizing for better rest, better travel, better relationships — the life around the company, not just the company. That's the idea behind EXEC. Membership that supports the builder, not just the business. Curious — what's one "non-work" thing that's made you better at work?

Most member benefits get evaluated once a year, in a survey, from memory. EXEC gets evaluated every time someone opens the app. Every redemption, every repeat booking, every hotel a member keeps coming back to tells your organization something a satisfaction score never will. It's not what people think they should say they value. It's what they actually do with their time and attention. That's the data EXEC hands back to the partners we work with: real usage, not recalled opinion. It's a simple shift with a real effect. Instead of guessing which benefit to renew, expand, or cut, you can see it. Instead of asking members to rate their membership, you can watch them use it, then adjust from there. That's the advantage of building the benefit inside the membership instead of bolting a survey onto the outside of it. What would you want to know about your members' behavior that a survey has never told you?

Since 2011, our partner, Hyperice has built the recovery tools that elite performers actually rely on — trusted and invested in by names like Naomi Osaka and Patrick Mahomes. But you don't need a championship ring to benefit. Sore muscles, tight shoulders, a body that's logged too many flights and not enough rest — Hyperice is built for anyone trying to perform at their best, on repeat.

Hot take heading into fall travel season: most people will spend hours comparing flight prices across five tabs — and zero minutes checking whether their membership already unlocks a better rate. That's backwards. The best deal isn't always the one you have to hunt for. Sometimes it's the one that's been sitting in your account the entire time, unused, because "I'll check it later" became "I forgot it existed." If you're booking fall travel, check your EXEC benefits before you check anything else.