Giant Spoon

How do you introduce the world to their next favorite alien? Last week, Giant Spoon and Prime Video & Amazon MGM Studios turned Lincoln Center into an alien landing site as one of NYC’s most iconic plazas became the stage for a *world's-first* interactive sky-scale hologram show for Project Hail Mary. First, strange messages interrupted media from Times Square to the furthest boroughs with a plea for help to save the stars. Thousands gathered to the red carpet premiere. Then, the stars in the sky interrupted the stars on the carpet as a 50-foot hologram transported the crowd 11.9 light years away. And just when it couldn’t get any stranger, Ryan Gosling walked out to fist bump his extraterrestrial co-star Rocky. A massive effort from an incredible group of partners, designers, engineers, and storytellers to make the impossible feel very real. It was a spectacle written in the stars. 🪨 + 🧑🚀 save 🌟🌟🌟

#1 on Fast Company's Most Innovative Companies List 💥🥄   And our 3rd year on the list. This time, we’re in the company of those whose work we admire in the “Public Relations & Brand Strategy” sectors. Creating conversations that drive business results is always the goal of ours. Creating breakthrough ideas that are always on strategy does just that. Our clients recognize that. And now Fast Company does too. So, thank you to them. And mostly, thank you to our Spoons for always stirring things up. 🔗 More over at Fast Company: https://lnkd.in/eKezk2fn

When Coinbase wanted to shift thinking from "why crypto?" to "how crypto?" they partnered with us and Vox Media Creative to turn Bitcoin Pizza Day into cultural content that actually moved business metrics. 🍕 Yosef Johnson, SVP at Vox Creative, shares the four questions that helped deliver 20M+ impressions in our latest issue of The Stir. His words to the wise: Stop buying audiences. Start trusting publisher expertise while maintaining clear brand objectives. Each piece—from Eater food truck coverage to Vox explainer videos—served editorial standards while advancing brand messaging through stories that felt authentic to each property's audience. What came out of it? Campaigns that break through the noise and deliver measurable impact. Not just impressions. Get the full scoop by subscribing to The Stir ➡️ https://lnkd.in/ekHr7WSu

We've got a bone to pick with dog dinners. 🦴 With JustFoodForDogs, we've raised the bar(k) in our first campaign for the brand, spelling out the science-backed truth: their #1 vet-recommended fresh dog food is made with real, 100% human grade ingredients.

While temperatures hover around freezing (in NY, at least), we're warming up for our annual Summer Internship Program ☀️🥄 We're recruiting interns on both coasts to join our team this summer (June 2nd through August 7th). This 10-week program is an exciting opportunity to learn about the inner workings of our agency, while gaining hands-on experience under the direction of our Spoons. Interested? Apply via the job descriptions below or pass it along to a friend. 💻 Account Management NY: https://lnkd.in/ebyjQFiD LA: https://lnkd.in/e4MRKqdw 🎨 Art Direction LA: https://lnkd.in/ex2WqmKM 📊 Business Development NY: https://lnkd.in/eaqabjjs ✍ Copywriter LA: https://lnkd.in/euhkE4pN 🐉 Experiential Account Management NY: https://lnkd.in/et6nuCtV 💡 Experiential Production NY: https://lnkd.in/enfr-vG3 📺 Media NY: https://lnkd.in/eEz8svF5 LA: https://lnkd.in/eYyxiQBk 🛜 Project Management NY or LA: https://lnkd.in/ex4-cpbx

OLIPOP PBC is bubbling with interesting media insights 🫧🥤 While legacy soda brands spent millions on traditional media advertising that 85% fails to reach the “attention threshold” OLIPOP's 🥤Steven Vigilante built something different: 🤝 Creator partnerships that feel like recommendations, not ads 📺 Content people actively choose to watch 📈 Relationships that compound over transactions ➡️ Subscribe to The Stir for today's rendition featuring OLIPOP & Steven's takes: https://lnkd.in/ekHr7WSu

Giant Spoon signed Executive Producer Lee Nichnowitz and Creative Director Bari Schechter at the top of the year, following the news of the independent agency’s acquisition by Wpromote. The two will report directly to Giant Spoon Chief Creative Officer Ian Grody, further bolstering creative strategy and execution for Giant Spoon's roster of clients, which includes: Autodesk, Google Play, Lucid Motors, and more. “Lee is the missing piece we’ve been after, a proven entity behind killer campaigns, who’s all about mentoring the next generation of producers. And Bari? Bari is a force to be reckoned with, who’s bound to take our creative to the next level. We couldn’t be happier they’re here.” https://lnkd.in/eSZg9emp

What will define media in 2026? 🗞️📺📈 As we look ahead, it’s clear the media landscape is entering its next era of transformation. We’ve gathered perspectives from leaders across the industry – from execs at Reddit, Bloomberg, and Axios to authors and ‘media cartographers’ – culminating in our 💡26 Media Predictions for 2026: a collection of bold ideas, smart provocation, and a few takes the industry might not be ready for (yet). 💡 From how brands can stand out in an increasingly crowded marketplace to the boundaries worth pushing and the tools that may redefine relevance, these predictions offer a sharp look at what’s coming and which shifts will matter most. Shoutout to all who contributed: Ryan Pauley Frank Lee Christine C. Cook Brian Rappaport Sara Fischer Michael Stone Guy Griggs Brian Albert Evan Shapīro Nick Brien Susan Billingsley Brian Morrissey Sol Betesh Mark Schaefer Laura Correnti Ari Klaristenfeld Alex Lieberman Rishad Tobaccowala Erin Madorsky Aaron S. Kransdorf Rich Antoniello Mike McCue Ian Grody Marc Simons 🥄 Jonathan Haber Trevor Guthrie More in our media newsletter The Stir: https://lnkd.in/ekHr7WSu 👇 Which prediction resonates most? What do you think was missed? #MediaPredictions #2026Trends #FutureOfMedia

ADWEEK Experiential Award Winners 💥 In yet another standout year for experiential, it's an honor to have our people and work recognized for doing what drives us most: connecting consumers to brands in meaningful, memorable ways. Thank you, #Adweek, for the hardware: 🏆 Monica Herman, our Executive Creative Director, is this year's Experiential Executive of the Year (!) 🏆 Walmart's The Shoutout has been named 'Best Activation by a Retail Brand' 🔗 https://lnkd.in/eM7SJFfb #adweekexperientialawards #experientialmarketing

Lucid Motors put athletes Jalen Brunson and Josh Hart in the driver's seat to interview Timothée Chalamet on all things 'greatness.' 🐐 Hard questions. Fast answers. While going from 0 to 60 in the quickest electric sedan on Earth. Please enjoy: "Hard Launch" ⚡