GOODLES

Twirly Mac is here! 🧀🌀 We took our revolutionary noodle and gave it a little twist. Made it twirlable, sauceable, entirely delectable. Then we paired it with bold, fork-pinnacle flavors you’ll want to eat again and again: 🧶 golden soup-for-the-soul Cheddar Weather 🏔️ creamy miso-y Alfredo Heights 🎰 electric chili garlic Hotshot Jackpot All Clean Label Certified. All still 14g protein, 7g fiber, and 21 nutrients from plants per serving. So take it for a spin! Give it a whirl! Available now at goodles.com, rolling out coast to coast — check goodles.com for where to find it near you! ✨

Our CEO and co-founder Jen Zeszut has been named a finalist for the E&Y Entrepreneur Of The Year Award - Bay Area region by EY, and we couldn’t be more thrilled! Under Jen’s leadership, we have built GOODLES from the ground up and are proud both of its positive business momentum and the emotional connection it’s made with people all over the country. Given that GOODLES is proudly a Santa Cruz company, Jen being named a finalist for the Bay Area region is especially sweet. Cheers to all the amazing Finalists! What an esteemed field of entrepreneurs! #EOYUS #EOYBAYAREA

GOODLES IS COMING TO NEW YORK! 🚕✨🪩🗽 We're turning a corner of NYC and into a joyful noodle BASH, and you're invited!!! 🤩 Friday May 15th, 1-6pm Saturday May 16th to Sunday May 17th, 11-6pm 📍 188 Lafayette St, NY Swing through, grab a bite, score some goodies, and get in on the fun!

We're just catching our breath after Expo West, but the GOODLES train isn't stopping: Our CEO Jen Zeszut is on the way to SXSW right now to keep the gooder vibes going! Here's where we'll be Saturday, March 14: @SXSW: 'Weird FTW: What Happens When Brands Zig While Others Zag' at 11:30am @Fast Company Grill: 'Cracking the Cult Brand Code' at 1:00pm @Axios House: "A New Recipe for Success: The Future of Food and Drink" at 3:30pm Sunday, March 15: @The Female Quotient: 'Built For What's Next: The CEO As Builder' at 12:00pm @Inc. Magazine Founder House: 'Secrets of Great Challenger Brands' at 3:50pm See you there! #GOODLES #SXSW #AxiosHouse #FastCompanyGrill #IncFounderHouse #FQLounge

Guess who’s back on the Inc. Female Founders list for 2026? That’s right, our CEO Jen Zeszut is a two-peat! Under Jen’s leadership, the delicious and nutrient-packed GOODLES mac is the bright growth spot in the category, The product, brand and business results are turning heads, and apparently, Inc. agrees. Again! We’re endlessly proud of our fearless leader for this incredible achievement. Now pass the Cheddy Mac because we are celebrating. #IncFemaleFounders #Goodles

We're beyond thrilled to share that GOODLES has been named to Bain & Company's Brand Insurgent List for the second year in a row! The list recognizes U.S. consumer brands that punched way above their weight in 2025 by capturing about 36% of market growth while representing less than 2% of total market share. Less than 2% of the market. Over a third of the growth. We love the underdog advantage! To every mac & cheese enthusiast who picked up a box, told a friend, or simply refused to settle for sad noodles, this one's for you. The legacy brands may have a head start, but we've got the best mac! #GOODLES #BrandInsurgent https://lnkd.in/gxgHcXs2

IT'S EXPO WEEK! Tomorrow, the GOODLES Brand BFFs Charm Hunt officially kicks off, and we are SO EXCITED to see it come to life! ✨ Here's what you need to know: Head to our booth (N2106/N2107, North Hall) to pick up your bracelet and a map. From there, visit each of our 9 partner brand booths to collect their custom charm. We have limited quantities each day, so get there EARLY! See you tomorrow! 🤩 Jesse & Ben's • happy®• Smash Foods • Laoban • Kooshy • Ayoh Foods • De Soi • Back to Nature Foods • The Only Bean

Expo West is in less than a week, and we’re doing something NEW this year! We’ve partnered with 9 of our INCREDIBLE BRAND BFFs to create a little adventure all over the show floor. Pick up a GOODLES Bracelet at our Booth (#N2106) and then get ready to go on a CHARM HUNT to fill it with custom charms from some of our brand faves! We’ll give you directions, all you have to do is meet our friends and complete your set! It’s the first Expo for some of these brands. We remember those first show jitters well! “Will anyone want to meet us? Will they be able to find our booth?” Well, get ready to meet Jesse & Ben's • happy® • Smash Foods • Laoban • Kooshy • Ayoh Foods • De Soi • Back to Nature Foods • The Only Bean

ALL OUR WARM & FUZZY FEELS ARE COMING TO EXPO! Join us at BOOTHS N2106 and N2107 for a JOYFUL, UNMISSABLE, MAC-TASTIC visit. Surround yourself in the same feels you get from your favorite flavor of GOODLES! Forget House of Blues, because this year, the party is in the aisle, with yummy mac to try and a few SURPRISES that just might make your MAC DREAMS come true! We’ve even got an ADVENTURE for all the food-lovers out there that’ll make walking the Expo halls MORE FUN than ever! We can’t wait to see you!

GOODLES is living proof that you don’t have to be the biggest brand in the room to make real noise. By building a fearless culture and doing things our own way, this scrappy underdog is shaking up a category that hasn’t changed in decades. Our cofounder & CEO, Jen Zeszut, sat down with Charlotte Apps at Bain & Company to talk about how GOODLES got started, why our growth has been anything but typical, and what we’re cooking up next. Read more about how we're rewriting the rules here: https://lnkd.in/g-p6ZshE Thank you to Bain and Charlotte for the great conversation! #GOODLES