Hanna Andersson

Today, Hanna Andersson launches on Amazon, the latest step in how we're building a connected, multi-channel business! Since going digital-first in 2020, we've added new ways for families to find us: wholesale partnerships with boutiques, our Hanna-Me-Downs resale marketplace and personal shopper program. Amazon is the newest addition to the mix, adding convenience and reach as a whole new generation of families discover the magic, beauty and durability of Hanna. A huge thank you and congratulations to everyone across Hanna who helped bring it to life. 💙 And thank you Modern Retail and Julia Waldow for sharing the story behind our launch: 🔗 https://lnkd.in/epsQ9BAU Champions of Childhood. Now on Amazon. 🛍️ Shop our storefront: https://lnkd.in/g-wbWtxu #RetailStrategy #Omnichannel #Ecommerce #KidsApparel

At Hanna, we've always believed the best clothes are the ones made to last and loved long enough to be passed down. 🧵 In honor of #SecondhandSeptember, our HannaCares ERG hosted a wonderful hands-on Sashiko mending workshop - a traditional Japanese technique that uses simple, visible stitches to repair and reinforce fabric, turning a worn spot into something beautiful. Our employees walked away with a new way to give well-loved pieces a longer life. 💚 It was a great reminder that caring for what we already own is one of the most meaningful choices we can make. Thank you HannaCares (Julie Ewald, Ellybeth Dye, Avery Cortinas, Summer Sweet, Lauren Hunt, and Julie Klobusicky) for creating space for connection and shared learning all month long! #MadetoLast #EmployeeResourceGroups #LifeAtHanna

“The most durable organizations treat purpose as infrastructure, not positioning. When values are embedded in how decisions get made, culture becomes a genuine competitive advantage.” Words from our fearless Chief People Officer, Davida Lindsay-Bell!👏🏼 In her recent conversation with HR Daily Advisor, she talks all things culture, the future of work, and her belief that purpose creates the most impact when it shows up in how we lead, collaborate, and grow ourselves and our business. One piece of career advice we're taking with us: "Invest in your curiosity like it's a professional asset, because it is." We're proud to have leaders like Davida shaping Hanna's culture and challenging us to keep thinking about what's possible. Read the full interview here: https://lnkd.in/gJERPSdu #HRLeadership #WorkplaceCulture #FutureofWork #Career

Wow, what an honor!❤️Foster Love, thank you for recognizing Hanna Andersson with your "Corporate Hero Award" at your annual gala! The award recognizes a corporate partner that has gone beyond traditional sponsorship to meaningfully improve outcomes for kids in foster care, and for us, this recognition feels especially meaningful and close to our hearts! Since launching our "Championing Childhood in Action" partnership with Foster Love in May 2024, our employees have shown up in BIG ways. Together, we’ve contributed more than 300 volunteer hours through backpack drives, holiday shopping sprees, self-care kits, Disney Days, and more, while also donating more than 37,000 pieces of Hanna clothing and essentials to help bring comfort and joy to kids and families navigating foster care. This recognition is a beautiful reflection of what can happen when our purpose comes to life through action. Thank you Foster Love for giving us the opportunity to support your incredible mission; and thank you to every partner and Hanna employee (+ a special shoutout to our Hanna Gives committee: Kimberly Sarich, Kayla Smith, Angela Kourtoglou, Julie Ewald, Shannon McShane-Robbins, Davida Lindsay-Bell, Steven Mencos, Francheska Brandão) who has helped us Champion Childhood along the way. ❤️🪁 #ChampioningChildhood #FosterCare #CSR #CommunityImpact #PurposeDriven

This #InternationalLiteracyDay, we’re celebrating one of childhood’s sweetest rituals, curling up together with a favorite book! Our latest collection, “Hanna's Bedtime Stories,” inspired by Jon Klassen’s "I Want My Hat Back," is all about helping families make special memories through story time and very soft, cozy PJs. To bring this collection to life, we partnered with local NY/LA bookstores to host live story readings (with Jon himself!), that included performances, bookmark crafting, dancing, singing and more. Thank you MOTHER Mag for helping us create magic for the families and littles who joined us! As Champions of Childhood, we believe every child deserves the opportunity to discover the joy of reading; because when we nurture a love of stories, we open up a whole world of possibilities. 📚❤️ Full collection here! https://lnkd.in/g2mtX-dU

🏆 Hanna Andersson just won the 2026 Glossy Award for "Best Resale Business!" Our pieces are made to be loved again and again and again, and Hanna-Me-Downs makes it easy to find yours its next home! That belief is core to how we create and design our clothes, and now it's recognized as the best in the industry.❤️ As the #1 resold premium children's brand, we're proud to stand alongside category winners like Coach, SKIMS, and Canada Goose in this year's Glossy Fashion & Luxury Awards. https://lnkd.in/eeHvNGns #HannaAndersson #HannaMeDowns #GlossyAwards #CircularFashion #Resale #Sustainability

Summer's winding down, and so is Hanna's #summerschool! This summer, we took our Hannas #backtoschool with an entire curriculum built around feedback, development, and foundational skills - the courses, habits, and resources that help us grow at every level. Summer School is how we leaned into our #curious cultural value - whether it was digging into project management, rethinking what makes a meeting matter, and going back to basics on giving and receiving feedback in the tools we use every day. Thank you to Kayla Smith for leading this important work for our teams, and to our Hanna graduates🎓 who showed up, did the homework, and leaned into being a beginner again! #WorkplaceCulture #LearningAndDevelopment #BacktoSchool

Our Hanna Airstream 🚐 made its debut this month, bringing the most joyful shopping experience to families across California! Instead of scrolling our new Fall '26 collection, families got to experience it IRL - shopping our Apple 🍎, Rainbow 🌈, and Day Dreamers ☁️ capsules in person and feeling the Hanna softness and magic for themselves. This was a totally different way to introduce a collection - less about the launch, more about a moment to truly #championchildhood! Thank you to everyone who came out, and to our team who turned a trailer into a special experience families won't forget. #ExperientialRetail #PopUpShop #ChampionsOfChildhood

We’re thrilled to share that Hanna Andersson is a finalist for a 2026 Glossy Fashion & Luxury Award in Best Resale Business for our thriving Hanna-Me-Downs marketplace! 🎉 The Glossy Awards are especially meaningful because they recognize the brands and innovations shaping the future of fashion — from how brands connect with consumers to how we rethink the shopping experience and build more sustainable models for the industry. And we’re incredibly proud to be the only kids and baby brand among this year’s finalists. But what makes this recognition most meaningful is what Hanna-Me-Downs represents for our customers and our team. Our resale marketplace is thriving because of something we’ve believed in since the beginning: premium kids and baby clothing should be made to last. 💛 The softness, durability and quality families experience when they buy Hanna means those same pieces can be loved again — and again — by another child. Hanna-Me-Downs is a beautiful reflection of the trust our customers place in our products, and in one another, to pass along something special to the next generation of Hanna babies and kids. It’s also a testament to our incredible Hanna team, who continue to raise the bar on quality, innovation and the joyful experience we create for families. Congratulations to all of the 2026 Glossy finalists — and thank you to Glossy for recognizing the brands helping shape what’s next! #team #HannaAndersson #HannaMeDowns #GlossyAwards #Resale #Sustainability #ChampionsOfChildhood https://lnkd.in/gkB43wHw

This #IntersectionalityAwarenessMonth, one of our #ERGs opened up space for something we don't always make time for: a real conversation about who we are and how we got here. Our Hannas gathered for a virtual community conversation exploring the many experiences that shape us. Showing up, listening, and sharing as much or as little as felt right. As Champions of Childhood, we know every person carries a story shaped by more than one identity. Moments like this are why we're proud to give our ERGs the space to lead; it's how we live our #inclusive cultural value at Hanna.❤️ Want to learn more about life at Hanna? Explore our careers page here! https://lnkd.in/diUDPc7d