HawkPartners

Our Partner Alex Ain shaped the ARF Creative Council's new report on GenAI in advertising. We value our membership in organizations like the Advertising Research Foundation (ARF) that help our industry move forward thoughtfully. Congrats to Alex and the whole Creative Council team! https://lnkd.in/p/egpsvmxg

Annie Gilmore reflects on her experience working at HawkPartners as she celebrates her 15-year milestone.

Debbie Llewelyn, Jonathan Hollenberg, and Curtis Freitag share five principles for ensuring customer experience shines through in insights work.

Creating a cohesive brand strategy is essential in today’s ever-changing landscape - and teams often need to move at pace. Ask us about our brand diagnostics and sprint-based approaches, where we combine rigor and creativity to get you to a stronger brand, fast. https://lnkd.in/e8gRj7SE

Please join us in welcoming our fall interns Aastha Shah and Richard Wu.

Every insight is only as strong as the quality of data behind it. Our partnership with DQC, Inc. the first of its kind between an insights and consulting firm and a data quality clearing house, reinforces our commitment to delivering trusted insights backed by greater transparency into data quality and sourcing.  As Kyle Manlove, Partner at HawkPartners explains, “When the humans behind survey data are verified through a centralized source of quality intelligence, similar to a credit or trust score, our clients can have greater confidence in the insights and decisions that follow.“

Amy Weiser reflects on her experience working at HawkPartners as she celebrates her 10-year milestone.

Our team is at CRC Chicago (Insights Association) with Adam Mousa of Gotham FC to discuss how their recent segmentation supported insights-driven decision-making. If you're at CRC, come say hello! https://lnkd.in/p/eQrmYgCQ

Research teams are increasingly facing an AI mandate: do it better, faster, and cheaper. But when should AI actually be used? Which methods are ready for critical decision-making, and which are best suited for exploration and efficiency? At HawkPartners, we believe AI creates the most value when applied intentionally, not by default. The differentiator isn't adopting AI. It's knowing where, when, and how to use it. Jason Anderson and Scott Wilkerson share their perspectives on AI Personas, Synthetic Respondents, and AI moderation, along with where each methodology can add value and where additional caution is warranted. https://lnkd.in/p/eyRYU_8B

Building brand equity is more than the final transaction. It's how a brand makes customers feel throughout their journey. Whether booking a hotel stay, managing finances, or navigating healthcare decisions, customers are experiencing a brand at every step along the way. At HawkPartners, we look beyond touchpoints to understand motivations, emotions and friction that influence behavior over time. Chloe Taylor shares more about this idea from our recent event: The Wider Lens: Marketing Trends Across Industries.