This month, we’re looking at two shifts opening new opportunities for brands. AI is rewriting the rules of media. Gen Z is reshaping trust. Here’s what marketers should watch next.
About us
Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable. The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways. Ready to move forward? Let’s join forces. If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at darnold@hiebing.com. GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…
- Website
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http://www.hiebing.com
External link for Hiebing
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Madison & Austin
- Type
- Privately Held
- Founded
- 1981
- Specialties
- marketing, brand development and strategy, public relations, creative design, interactive design, interactive development, social media management, media planning, insight research, digital, advertising, and content
Locations
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Primary
Get directions
315 Wisconsin Ave & 316 W. 12th St.
Madison & Austin, US
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Get directions
315 Wisconsin Ave
Madison, WI 53703, US
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Get directions
406 Sterzing St
Austin, Texas 78704, US
Employees at Hiebing
Updates
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Our Chief Growth Officer, Dana Arnold will be sharing her data-backed thoughts on Gen Z for Content Marketing Institute in Denver. Last call to sign up starts now! 🔗 https://cmi.media/cmw26 See you at #CMWORLD !
We've spent years researching Gen Z. I'm also a mother to two of them! So, yes. I have thoughts - ha! This October, I’m bringing some of those thoughts — backed by Hiebing’s proprietary Gen Z research — to Content Marketing World 2026 in Denver. I’m looking forward to challenging a few assumptions, sharing what we’re seeing in the data and hopefully giving marketers a few things they can actually take back to work. If you’re going to #CMWORLD, please come say hi. Register at https://cmi.media/cmw26 and use code ARNOLD200 for a discounted price!
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Start your Wednesday morning by tapping into trends with two of our social media experts! Register for free at the link below.
𝗘𝘃𝗲𝗿 𝘄𝗮𝘁𝗰𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗷𝘂𝗺𝗽 𝗼𝗻 𝗮 𝘁𝗿𝗲𝗻𝗱 𝗮𝗻𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘁𝗵𝗶𝗻𝗸, "𝗢𝗛 𝗡𝗢!! 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴?" Knowing which trends actually fit your brand is exactly what Kathryn Graham and Bri Ugalde from Hiebing are tackling at our August Social Media Breakfast. Their session, 𝗧𝗮𝗽𝗽𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀: 𝗔 𝗦𝘁𝗲𝗽-𝗯𝘆-𝗦𝘁𝗲𝗽 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗔𝘀𝘀𝗲𝘀𝘀 𝗧𝗿𝗲𝗻𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 & 𝗕𝗿𝗮𝗻𝗱 𝗙𝗶𝘁, will give you a practical framework for knowing when to jump in, and when to politely sit this one out. And we're thrilled that this month's SMBMad is part of The Forward Festival, a full week of events bringing together entrepreneurs, innovators, and professionals from across Madison! 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗔𝘂𝗴𝘂𝘀𝘁 𝟭𝟵 | 𝟳:𝟯𝟬-𝟵:𝟬𝟬 𝗔𝗠 Looks like we're not the only ones excited. 𝟮𝟳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱, 𝗮𝗻𝗱 𝘄𝗲'𝗿𝗲 𝗰𝗮𝗽𝗽𝗲𝗱 𝗮𝘁 𝟲𝟬. 𝗧𝗵𝗮𝘁 𝗹𝗲𝗮𝘃𝗲𝘀 𝗷𝘂𝘀𝘁 𝟯𝟯 𝘀𝗽𝗼𝘁𝘀! If this one's on your Forward Fest bingo card, register for free today... https://lnkd.in/exndQiC8 #SMBMad #ForwardFest2026 #StartingBlockMadison #SocialMediaMarketing #MadisonWI
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