As AI agents reshape discovery, we need to think beyond placements and performance in isolation. Join Jessica Spar, EVP of Social & Digital at HUNTER, and Imogen Wakefield of Meltwater for Episode Four, HALO, the fourth step in HUNTER’s Hi⁵ GEO Framework. Together, they’ll explore how earned media, social listening, and GEO function as a continuous feedback loop, helping brands understand which narratives are gaining traction, which signals are sticking, and what to optimize next. Join us live on Wednesday, June 3 at 12 PM ET on LinkedIn!
Hunter
Public Relations and Communications Services
New York, NY 65,214 followers
Earning attention and elevating corporate reputation for leading brands around the world
About us
HUNTER is an award-winning, integrated marketing communications firm with offices in New York, Los Angeles, Chicago, and London and partnerships that extend our reach globally. Our 300+ person firm, recently bolstered by combining forces with KWT Global, employs a powerful blend of marketing solutions for corporate and consumer clients including public relations, social and digital media, experiential marketing, influencer and talent relations, multicultural outreach, and content creation and distribution across all platforms to earn attention and drive positive reputation for some of the world’s best known and most beloved companies and brands. Founded in 1989, HUNTER proudly serves a broad range of consumer and corporate communications needs across the food + beverage, wine + spirits, technology, fashion + lifestyle, home, travel + hospitality, health, beauty, financial and professional services, and education sectors. Our motto is “We Earn It,” and at HUNTER we focus on doing so in three key areas: earning attention, earning client relationships, and earning staff dedication. Our creative approach, client service orientation, and values-driven culture have led to one of the longest average staff tenures and most enduring client relationships in the business including TABASCO® Pepper Sauce, our first client over 36 years ago and still a client today. For more information, please visit: hunterpr.com www.facebook.com/HunterPR instagram.com/HunterPRNY For job and internship opportunities, please visit: www.hunterpr.com
- Website
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http://www.hunterpr.com
External link for Hunter
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 1989
- Specialties
- Food & Beverage PR, Wine & Spirits PR, Home & Lifestyle Product PR, Toys & Games PR, Health & Beauty PR, Consumer Electronics PR, Social Media, Entertainment, Graphic Design, Retail & E-commerce PR, Travel & Hospitality, Education, Insights, Strategy, Media Relations, Publicity, Influencer Strategy, Multicultural, Cause Marketing, Experiential, Corporate Reputation, Technology, and Financial Services
Locations
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Primary
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New York, NY 10007, US
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25 Charterhouse Square
London, England EC1M 6AE, GB
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225 W Wacker Dr
Chicago, Illinois 60606, US
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1041 N Formosa Ave
West Hollywood, California 90046, US
Employees at Hunter
Updates
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Earned media is integral to a successful GEO strategy. Join Lisa Horn, EVP of Media at HUNTER, and Brian Maehl of Muck Rack as they unpack Episode three, HOOK, the third step in HUNTER’s Hi⁵ GEO Framework, focused on how compelling narratives, and the right media relationships help brands earn visibility in AI-generated search. Register below for our LinkedIn Live this upcoming Wednesday, May 27 at 12 PM ET.
HUNTER Hi⁵ LinkedIn Live Series, Episode Three: HOOK
www.linkedin.com
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Creators are reshaping how communities connect, learn and advocate online. Michael Lamp joined The The Michael J. Fox Foundation for Parkinson's Research for its first Social Influencer Summit, speaking with creators and advocates about the power of digital storytelling, community-building and discoverability in today’s evolving media landscape. The conversation focused on how creators are using digital platforms to build meaningful communities, share personal stories and help important information reach the audiences who need it most. 🏘️
Had one of the best days of my year last Friday when I joined The Michael J. Fox Foundation for Parkinson's Research for their first Social Influencer Summit here in NYC. It was my great honor to represent Hunter and speak with a room full of Creators who are sharing so much of themselves every day with an audience that has so much to learn. My thanks to Blaire Fraser and Kylie Zarro (and the rest of the endlessly lovely team at MJFF) for having me. More👇 on my chat covering trends that matter (macro elements vs. micro formats). 🌉 We talked about building bridge strategies to tell a uniquely personal story through language that meets people where they are and relates to their own experience. 🤖 We discussed AI search (obviously) and the opportunity to amplify their voices through better visibility in these systems. 🏘️ And we talked about what it means to be part of community that connects almost exclusively online. How to move people from the parasocial dynamic of 'following' someone toward a more connected feeling of belonging. I shared the value of using mass social platforms as awareness tools but moving your most engaged community members to IG Broadcast Channels or WhatsApp Communities to mobile real action and advocacy.
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Next up in the HUNTER Hi⁵ LinkedIn Live Series: HIGHLIGHT. On Wednesday, May 20 at 1 PM ET, we’ll explore how brands can develop and amplify the content and data that earns visibility inside LLM responses and AI-generated search. Join Carl Sorvino (Executive Creative Director, HUNTER) and Abhinav Ademmagari (AI Product Manager Stagwell The Marketing Cloud, Agent Cloud) live on the HUNTER LinkedIn for a 20-minute conversation and live Q&A on building smarter, more visible content strategies for generative search. Click below to register
HUNTER Hi⁵ LinkedIn Live Series, Episode Two: HIGHLIGHT
www.linkedin.com
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Introducing the Hi⁵ LinkedIn Live Series: a five-week series exploring our Hi⁵ framework and the evolving world of AI search. Every Wednesday, we’ll unpack one Hi⁵ step and what it means for brands navigating generative discovery and visibility across LLMs. The first session, May 13 at 12 PM ET, will spotlight HUNT, exploring how brands are seen, understood and recommended in AI-powered search. Join Michael Lamp (Chief Digital Officer of HUNTER) and Dave Burnett (Founder of AOK Marketing) live on the HUNTER LinkedIn channel for a 20-minute conversation and live Q&A. Click the link below to watch live: https://lnkd.in/eM4vjgaA
HUNTER Hi⁵ LinkedIn Live Series, Episode One: HUNT
www.linkedin.com
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A memorable evening for HUNTER at the PRovoke SABRE Awards. Honored to be named one of PRovoke Media’s North America Agencies of the Year alongside other respected agencies across the industry, a reflection of the incredible people, partnerships and work that continue to move HUNTER forward. The night was made even more meaningful as our CEO, Grace Leong, received the SABRE Award for Outstanding Individual Achievement. Throughout more than three decades, Grace’s leadership and commitment to enduring relationships have helped shape both HUNTER and the communications industry. Thankful for our teams, clients and partners who continue to make moments like this possible.
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Happy one year anniversary, Bobbie! Born from HUNTER, Bobbie was created with a clear understanding of where creator marketing is headed. U.S. spend is projected to reach $43.9B this year according to the Interactive Advertising Bureau, but what’s even more telling is that over 90% of creator partnerships are still driven by smaller, more agile brands. The ones winning are building trust, consistency, and real relationships, not just running one-off activations. In just one year, Bobbie has built exactly that: real relationships, thoughtful partnerships, and work that goes beyond one-off moments. Excited for what’s ahead. 🎉
It's officially been one year of Bobbie. A year ago, we set out to build something simple but important, an agency rooted in real relationships, because influencer marketing only works when there's trust. And trust doesn’t come from a one-off post or a perfectly optimized brief. It comes from consistency, from creative freedom, from creators who genuinely believe in what they’re sharing. Over the last year, we’ve had the chance to partner with brands we admire, collaborate with incredibly talented creators, and build a team that shows up for each other every single day. We even picked up a few awards along the way, which was pretty cool too. As we head into our next year, we’re excited to keep evolving, creating, making friends, and driving real impact for the brands that trust us with their programs 💙
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"HUNTER would not be HUNTER without Leong." Hard stop. Congratulations to our leader extraordinaire on this well-deserved honor. Read more via PRovoke Media: https://lnkd.in/ezSMxuxA
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Congratulations to our client Meals on Wheels America on this major $70 million donation from MacKenzie Scott, the largest gift in the organization's history. We’re grateful for the opportunity to support Meals on Wheels America and the network of Meals on Wheels providers who help older adults stay nourished, connected, and independent in their own homes. This gift is a meaningful step forward, but there's more to do to #EndtheWait and ensure every senior who needs Meals on Wheels gets it!
We are incredibly grateful and honored to announce that philanthropist MacKenzie Scott has made a $70 million unrestricted donation to Meals on Wheels America. This gift is a powerful vote of confidence in Meals on Wheels America’s mission, its leadership and the incredible work of the nationwide Meals on Wheels network of local providers and our collective ability to create lasting impact for seniors and communities throughout the national network. With nearly 14 million older adults worrying about having enough to eat, at a time when only 1% of philanthropic funding is directed toward senior causes, this investment has arrived at a particularly important moment. Meals on Wheels America will steward the gift thoughtfully to strengthen the capacity of the Meals on Wheels network so that providers can reach more seniors, more efficiently, and sustainably over time — so together, we can #EndTheWait and ensure every senior who needs Meals on Wheels gets it Read our full statement here: https://lnkd.in/eY4-WhuC
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Say Hi to the future! HUNTER hosted our first Hi⁵ Hackathon last month, bringing together cross-disciplinary teams to build AI-powered solutions that supercharge efficiency, creativity, and collaboration. Using Stagwell’s Agent Cloud, participants developed and pitched custom agents designed to support workflows across research, insights, and internal processes. Teams tackled real operational and strategic challenges, building tools that streamline complex workflows, surface culturally relevant insights, and enhance decision-making across the agency. It was a difficult decision and competition was fierce. Our four brilliant judges, Michael Lamp, Jessica Spar, Lisa Horn and Mark Goberdhan , announced that the winning team would be… The Sherlock Homies (Vann Ceniceros, Flora Tennant, Kelly O'Neill and Meredith Ferguson)! Their winning agent, aptly named Talent Tattler, was built to gather data around sentiment, chatter, and past controversies surrounding potential celebrity and/or influencer partners—helping strengthen and streamline the vetting process. The inaugural winners in our March Hackathon are among a long line of HUNTERs leveraging AI-powered solutions for real agency and client challenges—and Earning It, always.