’90s Ad Industry Throwback: We Need Your Photos! 📸 A lot has changed in 30 years, and we want to see your transformation too! As part of IAB’s 30th Anniversary, we’re inviting you to dig into the archives and send us two photos: one of you in the ’90s and one of you today. Whether you were already building your career or still figuring out what advertising even was, we want to see it. If you'd like to be featured in our The Industry: Then & Now series, submit your photos here: https://bit.ly/4AKtQOE or send them to social@iab.com! ✉️ #IAB30
IAB
Advertising Services
New York, New York 130,176 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Employees at IAB
View 745 employees at IAB
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Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Updates
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Join Caroline Giegerich in conversation with Jing Feng and Ross Bucholc on November 13 for a webinar where they'll explore who gets credit when AI influences a purchase and what attribution looks like in an AI-driven world. You won't want to miss this - register today! ⤵️
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From emerging sports to entertainment IP to fan-first brand building, Jupiter Festival Miami is bringing together leaders shaping how culture moves. Swipe through to meet speakers including Merritt Beason of the Omaha Supernovas, Jeff Ratner of Quigley-Simpson, Jessica Kavanaugh of JAKKS Pacific, Lauren Hartstone of Sibling Rivalry, and more, each bringing a unique perspective to the stage. Join IAB in Miami, October 6-9. Explore the agenda and register now: https://okt.to/urYpFa
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San Antonio, here we come! #IABALM registration is open 🤠 The IAB Annual Leadership Meeting returns February 1-3, 2027, bringing digital media’s brightest minds to Texas for three days of bold ideas, candid conversations, and connections that move the industry forward. 💥 The future starts here. Register now and grab your EARLY BIRD ticket: https://okt.to/dfw9U5
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How is AI reshaping influencer marketing and its legal landscape? On Tuesday, October 27, IAB's Richard Cohen and Matthew Savare of Lowenstein Sandler LLP will break down contracts, content restrictions, persona rights, influencer commerce, and working with SAG-AFTRA talent. Register for Influencer Marketing in the Age of AI: The Legal Issues: https://okt.to/s3fgDH
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When does a data clean room actually add value? Our new Data Clean Rooms in Commerce: Common Use Cases framework helps retailers, brands, agencies, publishers, and technology partners understand when clean rooms can meaningfully support data collaboration and measurement, and when other solutions may be sufficient. 👉 Download the framework to make more informed clean room decisions: https://lnkd.in/eGKpnH4F We want to thank German Federal Association of the Digital Economy (BVDW e.V.), IAB Australia, IAB Canada and IAB Europe for their contributions!
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Meet the industry leaders joining us in Atlanta for The Agentic Shift: AI Rewriting Discovery, Commerce, and Growth! Together, they’ll unpack how agentic AI is changing the way products are discovered, compared, and chosen, and what that shift means for advertising, commerce, customer relationships, and brand growth. Swipe through to meet the panel, and join IAB and the American Marketing Association Association for the conversation and networking reception. 🔗 Register now to join Jared Belsky (Acadia), Caroline Giegerich (IAB), Brian McDevitt (Life360), John Mitchell (The Coca-Cola Company), Jason O'Toole (dentsu), and Angela Wall (Oracle): https://okt.to/qba3ws
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📺 Video has changed. Our definitions need to catch up. #IAB's A New Standard for Classifying Video Advertising creates a common framework for how the industry defines video across CTV, online video, social, retail media, video podcasts, and more. Built with input from across the industry, the Redefining Media Types (RMT) standard brings more consistency to how video is planned, bought, measured, and reported. Download the final version: https://okt.to/gLuFoK
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How can privacy accountability work in practice? At the 2026 IAB Privacy Compliance Salon, Daniel B. Rosenzweig (DBR Tech Law), Richy Glassberg (SafeGuard Privacy), Andy Hepburn (SafeGuard Privacy), Rebecca Shore (The Weather Company), and Bridgette Harris (VIZIO), will lead two interactive breakouts on contracting, due diligence, vendor assessments, and third-party risk across advertisers, publishers, and ad tech. Register for the event: https://okt.to/Z09OJk
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Get under the hood of your adtech. Join IAB and sponsor Charles River Associates for the 2026 Online Tracking Technology Insights and Implementation Workshop, a hands-on session focused on data flows, vendor oversight, risk, and AI-enabled advertising. 📍 IAB Ad Lab | New York City 📆 Space is limited – register today: https://okt.to/FX1S4D
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