IGN Entertainment

Today is the 30th anniversary of IGN! We've been celebrating all year with IGN30, a program of original content, event activations and merch that kicked off in January. Check out IGN's homepage today to catch up on anything you missed, watch a new episode of our Icons series featuring Guillermo del Toro, and play special IGN30 editions of Trivia and Gamescope. Additionally, you’ll notice some upgrades as we have updated our site layout, improved our search function, and added a deeper personalization layer for logged in users. While celebrating three decades of IGN, it was important to us to mark the occasion with a step forward, one that lays the groundwork for the next thirty years. Thank you to everyone who has partnered with, collaborated with and supported IGN since 1996. We couldn’t have done it without you and can’t wait to keep building with you through 2056 and beyond.

Nobody arrives at IGN by accident. People come to decide what to play, what to watch, what's worth their money. That intent is rare across entertainment, and after 30 years it's still the most valuable thing we have. The problem has always been what happens next. The intelligence about those people has gotten better every year. The ad has stayed exactly the same. This Thursday at IAB PlayFronts, Karl Stewart and Kim Hatfield from @IGN Entertainment alongside Michael Rubenstein from Firsthand are showing what happens when that changes. IGN Entertainment's IMAGINE platform models audience behavior into specific, quantifiable audiences and the reasons behind them. Firsthand's Brand Agents turn those into adaptive experiences grounded in the brand's own products and voice. One campaign, opening on a different story depending on why each person is there. We'll show it live, from a campaign running on IGN right now with AMD. The Next Level of Audience Experiences IAB PlayFronts | Thursday, September 17 | 1:45pm Convene, 360 Madison Avenue, New York #IABPlayFronts #IGNEntertainment #Firsthand

Gaming is more than entertainment, it's shaping culture, community, and consumer behavior at scale. Join IGN Entertainment and our partners Firsthand at #IABPlayFronts on September 15-17 to unpack what's next in gaming, media, and advertising. Get ready to play by requesting your pass here: https://lnkd.in/eSHg8uWC #advertising #events #b2b #videogames #entertainment #media #community #future

From streaming to live sports and global entertainment, hear from the leaders shaping what's next at the FT Business of Entertainment Summit, which IGN Entertainment is proud to be supporting. You'll hear from Bela Bajaria, CCO of Netflix, Ravi Ahuja, Chairman and CEO of Sony Pictures Entertainment; Jon Snoddy, Co-Founder and CEO of Operative Games; Tian Xiao, Head of North American Partnerships of Tencent Games; Mark Shapiro, President and COO of TKO Group and Stan Kasten, President of Los Angeles Dodgers.   Use code IGN20 and register now to save 20% on your pass https://lnkd.in/ev7tjJaE #FTEntertainment #business #trade #events #entertainment #streaming #sports #leadership

gamescom is just around the corner and IGN is looking for co-streamers!   If you're interested in co-streaming gamescom studio programming or gamescom awesome indies showcase, fill out the form below and let us know.   We'll be showing exclusives and deep dives into games like Fable, Control: Resonant, Tomb Raider: The Legacy of Atlantis, Dune: Awakening, and much more. Everything starts August 26, so don't miss out.   Register your interest here: https://lnkd.in/eAC_W9BF

We're incredibly excited to host our first Women in Gaming event in Cologne this year! On Wednesday 26th at 8:30am, join us for a light breakfast, networking and our latest Gaming Trends presentation, hosted by Jane Douglas. If you’re heading to gamescom this year, we’d love you to be a part of it. RSVP here: https://lnkd.in/eheNniqM We hope to see you there.

So, a few people might know that we've moved into a lovely new office, but what we haven't had the chance to show off is our very, very cool new studio as well. Yesterday, myself along with a couple of others helped film our first IGN Daily Fix from the UK, and Maria was our fantastic host! Really excited to put the studio to good use going forward.

📢We are thrilled to announce Rory N. as our new Guides Editor! Rory brings years of hands-on industry experience, project management, and strong guides judgment to the table. In this role, Rory will be managing IGN's extensive content library and ensuring key projects stay updated to meet both SEO standards and IGN's high-quality bar. Please join us in giving Rory a warm welcome to the IGNE family! We can’t wait to see the impact you'll make here. 👋 #NewHire #IGNE #Gaming

This week we launched Daily Games on IGN featuring original IGN game, Game Scope!, and daily pop culture trivia. Playable directly in your browser, those that are logged into IGN will have their scores automatically appear in our global leaderboard. During internal testing, most members of IGN’s staff got 50-80 points on Game Scope. Can you do better? Get involved here: https://lnkd.in/eR7QXkuN And keep an eye out for more pop culture-centric games coming soon. For sponsorship opportunities please reach out to salesinquiries@ign.com

We hope everyone attending San Diego Comic-Con is having a great show so far; but if you’re not there, then we have just the thing for you.   Today and tomorrow from 2pm PT / 5pm ET we’ll be streaming from our Comic-Con studio with some of the biggest names in entertainment, comics, anime, and games.   We’ll be talking Lanterns, Control Resonant, and Blade Runner 2099, among many, many more. You can find all the details on how and where to watch it here: https://lnkd.in/gwbjVCt6   Additionally, IGN will be providing SDCC showfloor updates on all our channels throughout the weekend so you won’t miss a thing!   Whether you’re at the convention centre or watching at home, we hope you enjoy the show! #comiccon #sandiego #livestream #entertainment #comics #gaming #anime #conventions #events