Building a content syndication campaign shouldn't take days of manual setup. That's why we built Build Automation in Integrate. Upload your media plan, preview and validate it, and Integrate creates all your draft sources automatically. A build that used to take days now takes minutes. How it works: 📄 Upload your media plan. Drop in a standard spreadsheet and Integrate maps it to your workflow. ✅ Preview and validate. Row-by-row checks catch wrong CPLs, invalid dates, and mismatched partner names before anything goes live. ⚡ Auto-create in bulk. Every valid source is created at once, with no manual entry. 📊 Review the results. One summary shows SIDs, statuses, and any row-level errors. Your media plan stops being a document someone has to retype, and it becomes the system that runs your program. See it in action 👇 https://lnkd.in/et6CJ-6S
Integrate
Software Development
Phoenix, Arizona 75,208 followers
From disconnected data, to revenue ready leads. Integrate exists to make your data marketable so you can drive pipeline.
About us
Enabling B2B Marketers 🚀 Connect data across demand channels 🚀 Govern data + ensure integrity 🚀 Analyze impact + inform next best investments
- Website
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http://www.integrate.com
External link for Integrate
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Phoenix, Arizona
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Marketing Software, Top-of-Funnel Marketing Automation, Campaign Management, Predictive Demand Generation, Data & Lead Validation, Marketing Automation Integrations, Real-Time Analytics, Closed-Loop KPI Reporting, Data Governance, and Lead Management
Products
![Click here to view Integrate]()
Integrate
Demand Planning Software
Unmatched Lead Management and Data Governance. The Integrate platform makes every lead clean, compliant, and actionable, freeing enterprise B2B marketers from bad data and operational headaches so they can focus on what matters: generating revenue.
Employees at Integrate
View 300 employees at Integrate
or
Locations
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Primary
Get directions
2345 E Thomas Rd
#955
Phoenix, Arizona 85016, US
Updates
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B2B marketing has a missing link. Demand data sits in one place. Revenue data sits in another. Attribution falls into the gap between them, and marketers end up defending pipeline they can't fully prove. Closing that gap is why Integrate acquired CaliberMind. Our CEO Mehul Nagrani sat down with Mike Pastore at MarTech to explain the strategy behind the deal. The goal is to connect top-of-funnel and bottom-of-funnel data in one system, so marketing can finally draw a straight line from demand to revenue. He also covers how we plan to avoid the traps that sink most acquisitions. The timing matters. Buying committees keep growing. Sales cycles keep stretching. AI is reshaping how buyers build their shortlists. Single metrics like MQLs can't carry that weight anymore. Teams need a connected view of what's driving revenue. That's the market we're building for. Hear the full conversation 👇 https://lnkd.in/eUm8QRAa
20+ years in B2B marketing taught me one thing: closing the loop on marketing spend to revenue sounds great in theory, but falls apart in practice. Why? Because B2B buying involves actual people. They aren't predictable, and they couldn't care less about your KPIs. When Integrate acquired CaliberMind back in August, I wrote a piece detailing why this vision is so flawed. That post led to an email from Integrate CEO Mehul Nagrani, who said he (mostly) agreed with my take and invited me to have a chat. And that led to the latest episode of Conversations with MarTech to talk B2B marketing in 2026 and beyond. We covered attribution, measurement, AI, and where B2B marketing goes from here. Check out the full episode below 👇 https://lnkd.in/gY654ssk #b2bmarketing #marketingattribution #ConversationsWithMarTech
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AI doesn't fix bad data. It amplifies it. Our CEO, Mehul Nagrani, broke down why in DigitalCXO. 62% of leaders say data governance is the top blocker to agent success. Most ask "what will this cost us?" Mehul's question is better: "What's the downside, and is that harm contained?" Read the full piece here: https://lnkd.in/d_T2Wtdv
An agentic sales rep can fire off 4,000 emails before anyone knows what happened, and at 20 percent bad data you wake up with a tanked domain and three months of remediation, which is the kind of downside CXOs should be quantifying instead of making the general case for data hygiene. Governance is cited as the top data challenge by 62 percent of respondents and AI readiness sits at 17 percent, yet 42 percent of companies abandoned most of their AI initiatives last year and Gartner expects over 40 percent of agentic projects to be canceled by the end of 2027. Read the full article on why poor data poses a direct risk to agentic AI success and how to make the budget case to the board: https://buff.ly/095XWlG #DataGovernance #DataQuality #AI #AgenticAI
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This week Integrate teamed up with DEMAND.com to get a group of marketing leaders together in Boston for a night of cooking (and eating) at Eataly. Everyone got hands-on, the food turned out great, and the conversations about building pipeline in 2026 were honest, real, and refreshingly unfiltered. Thanks to everyone who came out and cooked with us!
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Integrate reposted this
Integrate and Demand Metric Study Finds AI Readiness Is Closely Linked to Marketing Data Governance and Revenue Growth “They built the data governance that makes AI worth buying. Governance is the least interesting line item in a marketing budget and one that has the highest impact on AI ROI." said Mehul Nagrani, CEO of Integrate. Read More: https://lnkd.in/grHnRXxd #Integrate #DemandMetric #Martech360 #News #marketingdata #AIreadiness #revenueoperations #MarketingGovernance
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What a night in Austin! 🤠 A huge thank you to everyone who joined Integrate and DEMAND.com for an evening of great conversations, new connections, and custom leather belts from ATX Leather Co. We loved bringing everyone together to connect, talk marketing, and leave with something made just for them. Because whether you’re customizing a belt or building your go-to-market strategy, the right fit makes all the difference. 😉
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Last week we brought together B2B marketing leaders for an evening of custom sneaker design with artist Takiyah "TDUB" Ward at The Re-Sole 206 in Seattle. Great conversations, great company, and everyone walked away with a one-of-a-kind pair. Thanks to Frannie Danzinger, Mehul Nagrani, Justin Eisner, Chris Reetz, and Chelsie Anderson for representing Integrate, and to everyone who came out. More of these to come. Let us know where you want to see us next!
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Integrate reposted this
Marketing's biggest problem isn't generating pipeline. It's proving it. 📊 You ran the campaigns. You drove the engagement. The numbers felt strong. Then finance walked in and asked: “How much of this quarter's pipeline is actually yours?” And “our engagement went up” didn't land the way you hoped. This is the exact problem CaliberMind was built to solve, and we put it to the test in our latest RevOps Demos That Don't Suck. And with CaliberMind officially joining the Integrate family, it’s a pretty exciting time to see where this combination of lead management, data governance, attribution, and revenue analytics goes next. 🎉 Here’s what stood out: 🎯 Attribution reporting that speaks finance's language: pipeline contribution split between pre-opportunity sourcing and post-opportunity influence. Not impressions. Not engagement scores. Pipeline dollars. 👥 ABM engagement dashboards that show which accounts are spiking, who in the buying group is active, and push buyer journey summaries directly into Salesforce before a rep's next call. 🧩 Custom MQA qualification: build your qualification logic around email engagement, intent data, G2 signals, Salesforce activities, or any combination. Not just ad clicks and web visits. 🤖 Agent Cal: an AI analytics assistant that answers ad hoc questions on the fly (“How many MQAs were generated between April 3rd and June 16th?”) and pushes audience lists to 170+ destinations like HubSpot, Marketo, LinkedIn, and Google Ads. ⚡ MCP server integration with Claude: ask CaliberMind questions in plain English inside your Claude instance and get back fully built attribution dashboards. No SQL. No formatting work. Minutes, not days. If your QBR deck feels more like a defense than a demonstration, this one's for you. Peep the reel below ⬇️ 📺 Catch the write-up on the RevOps Co-op site: https://lnkd.in/gyKAhCUH #RevOps #RevenueOperations #MarketingOps #ABM #Attribution #GTM
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Integrate reposted this
BREAKING. Oops, we did it again, Scott Brinker. We wrote a report for a SaaS vendor, and then they got acquired a few months later! ▪️First, PathFactory was acquired by Kaltura. ▪️Today, CaliberMind was acquired by Integrate. Both are nice combos! Both combine intelligence with execution. ▪️Kaltura offers a video platform and adds content intelligence from PathFactory. ▪️Integrate manages leads, and CaliberMind adds revenue intelligence. Congrats to both teams! Especially Nadia Davis, and Dev Ganesan! Who’s next? Somebody lunch? PS Tim Mohler, little did I know where this was heading when I hinted at CaliberMind to you back in April at our Amsterdam lunch.
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Integrate reposted this
Congratulations to CMO Coffee Talk member Nadia Davis, MBA and the CaliberMind team, now part of Integrate. Closing the loop between top-of-funnel activity and revenue outcomes is something most B2B marketing teams still cannot do cleanly, this is a combination worth watching. https://lnkd.in/gwzcQq5T