iResearch, Inc - iResearch.com

What happens when AI becomes part of the marketing workflow? In this episode of Getting to Aha!, Susan Rose, VP of Strategic Marketing amp; Advisory Services at GovExec, discusses how marketers can use AI without losing the human thinking that makes their work valuable. The insight? AI can help synthesize research, identify patterns, and turn existing content into new formats much faster. But faster doesn't automatically mean better. Susan emphasizes the importance of treating AI output as a first draft. Human judgment is still needed to fact-check information, challenge generic conclusions, add context, and make sure the final message actually reflects the audience. The opportunity isn't to choose between AI and human expertise. It's to use AI for what it does well while keeping critical thinking firmly in the process. Because the most valuable insight still requires someone to recognize it. 📌 Full episode in the comments. #AI #MarketingAI #ContentMarketing #CriticalThinking #GettingToAha!

🎙️ Getting to Aha! Greatest Hits In this Greatest Hits episode, we revisit a powerful conversation with Arielle Lechner, Executive Coach and Founder of NewPO, on something many high-achievers quietly experience. Sometimes, the biggest aha! is realizing that you’re not the only one who feels this way. 🎧 Tune in to Getting to Aha! Greatest Hits and revisit this insightful conversation with Arielle. #GettingToAha #Leadership #ExecutiveCoaching #CareerGrowth

In this episode of Getting to Aha!, Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, discusses a deceptively simple question that can transform research, content, and customer conversations: What is the one thing you really need to learn? The insight? Trying to answer everything at once can make it harder to discover anything meaningful. Susan explains her "One Thing" framework for focus groups and content development: identify the most important insight or outcome before getting started, then use it as a north star throughout the process. That means separating must-ask questions from nice-to-have questions, staying focused during research, and resisting the temptation to chase every interesting piece of information. The result is deeper research, sharper messaging, and insights that are much easier to turn into action. Sometimes, getting to the aha moment starts with knowing exactly what you're looking for. 📌 Full episode in the comments. #MarketResearch #CustomerInsights #ContentStrategy #MarketingStrategy #GettingToAha!

In this episode of Getting to Aha!, Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, explores why truly understanding customers has to come before selling to them. The insight? Great marketing isn't just about creating better content. It's about making people feel seen and heard. Customers may not always tell you what is really driving their decisions. Their stated needs can sit on top of deeper motivations, concerns, and emotions that influence how they respond. Susan shares why marketers need to listen without immediately trying to persuade, validate without necessarily agreeing, and look beyond the obvious pain points to understand the bigger "game" customers are playing. Because before customers connect with your product, they need to feel that you understand them. 📌 Full episode in the comments. #CustomerInsights #Marketing #CustomerExperience #B2BMarketing #GettingToAha!

🎧⚖️ Data vs. Intuition: The Leadership Balancing Act On this Greatest Hits episode of Getting to Aha!, we featured Fabiana Lacerca-Allen, JD, LLM, Chief Compliance Officer at Cipla USA. She shares why waiting for perfect data is a mistake and how intuition, humility, and flexibility help leaders seize opportunities in fast-changing markets. 📌 Full episode in the comments.  #DecisionMaking #Leadership #GettingToAha

🎙️ New Episode Coming Soon on Getting to Aha! We’re joined by Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, who shares a powerful perspective on connecting with customers. ✨ The takeaway? Lead with the customer’s needs, not your pitch. Stay tuned for the full episode with Susan Rose! 🚀 #GettingToAha #Marketing #CustomerExperience #B2BMarketing #CustomerCentricity #Leadership #MarketingStrategy

🎧⚖️ Data vs. Intuition: The Leadership Balancing Act On this Greatest Hits episode of Getting to Aha! Fabiana Lacerca-Allen, JD, LLM, Chief Compliance Officer at Cipla USA. She shares why waiting for perfect data is a mistake, and how intuition, humility, and flexibility help leaders seize opportunities in fast-changing markets. 📌 Full episode in the comments.  #DecisionMaking #Leadership #GettingToAha

In this Greatest Hits episode of Getting to Aha!, Fabiana Lacerca-Allen, JD, LLM uncover how situational awareness and intuition can give leaders an edge. Learn how to spot risks early, stay calm under pressure, and turn uncertainty into opportunity. 📌 Full episode in the comments. #Leadership #CrisisManagement #GettingToAha

In this episode of Getting to Aha!, Darshan Mehta sits down with Adam Bai, Chief Strategy and Chief Client Officer at Panoplai, to explore what happens to human value as AI takes on more of the work we once did ourselves. The insight? The more AI makes execution cheap and fast, the more valuable human judgment becomes. Tasks that once required specialized skills—from data entry to programming surveys—can increasingly be automated. But AI still depends on people who can ask the right questions, connect seemingly unrelated insights, navigate ambiguity, and make decisions when there is no obvious answer. That changes what it means to be valuable at work. The goal isn't to compete with AI at the tasks it does best. It's to develop the judgment, curiosity, and problem-solving abilities that allow you to use AI better than everyone else. Because in an AI-driven world, your advantage may not be knowing more answers. It may be knowing which questions are worth asking. 📌 Full episode in the comments. #FutureOfWork #AI #HumanJudgment #Leadership #GettingToAha

✨ Greatest Hits from Getting to Aha! 🎙️ What does it really mean to be an authentic leader? As Fabiana Lacerca-Allen puts it: 👏 Authenticity isn’t about being perfect. It’s about being honest, transparent, and willing to own your mistakes. In this Greatest Hits episode of Getting to Aha!, we’re revisiting powerful insights on leadership, growth, and what it takes to create meaningful connections. 🎧 Tune in and discover your next Aha! moment. #GettingToAha #Leadership #Authenticity #LeadershipLessons #PersonalGrowth