iSpot

Knowing who saw an ad is just the beginning. Knowing what they did next is where the money is. We're thrilled to announce that Hallmark Media has partnered with iSpot for our Outcomes and Cross-Platform Measurement solutions. Through this partnership, Hallmark Media can now: 🔗 Connect exposure to action: Deliver outcomes-based measurement linking ad views directly to real consumer behavior like website visits, box-office sales, and in-store purchases. 📊 Prove incremental reach: Give advertisers evidence of streaming and FAST audiences captured beyond traditional linear broadcast. ✅ Provide advertisers what modern campaigns require — at scale: complete transparency and independent validation of ROI. As iSpot's own Stuart Schwartzapfel puts it, the partnership delivers, “true unification of Hallmark’s linear, digital, and FAST properties, all measured through one lens, apples-to-apples approaches.” Read more about this partnership from ADWEEK's William Bradley at the link in the comments.

Attention is easy to talk about. Proving its impact is another story. Join iSpot and industry leaders at Advertising Week NYC for conversations on creative effectiveness, the power of sports fandom, and the fight for consumer attention. 📍Monday, October 5 | Innovation Stage | 11:10 AM From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy Featuring Tom Murray (Mattress Firm) and Julie Van Ullen (iSpot). 👉 https://lnkd.in/gaq3cR9R 📍Monday, October 5 | Tech Stage | 12:10 PM How Sports Fan Emotion Drives Measurable Business Outcomes Featuring Gina Waldhorn (Genius Sports), Doug Buser (Rocket), and Stuart Schwartzapfel (iSpot). 👉 https://lnkd.in/gs8ugcmt 📍Tuesday, October 6 | Brand Innovators Summit | 1:10 PM Reverse Panel: The Battle for Attention Featuring Trip Malone (iSpot) alongside leaders from KERV.ai, BIG HAPPY, and OLLY PBC, moderated by James Monderine (Zillow). 👉 https://lnkd.in/gt_nKt2j Less guesswork. More proof. See you at #AdvertisingWeekNYC.

Want to see how video strategy turns into actual revenue? Hear directly from Farmers Insurance and Havas Media Network as they unpack the media blueprint behind their recent rebrand. Learn how connecting linear, CTV, and digital video—anchored by sports advertising—drove a 200% lift in binds per impression. Plus, get an exclusive look at brand-new performance data showcasing the full business impact. Stream online or join in person at ANA’s Measurement & Analytics Conference on Sept 30 @ 9:40 AM CT. Don’t miss this high-impact session 👉 https://lnkd.in/g8TEmg3R

SAGE Says: Corona is winning on TV with sensory storytelling, making it the No. 1 beer/hard seltzer brand by reach so far this year. The brand's 2026 TV advertising is anchored in escapism. What's making it resonate? 🏖️ Aspirational beach visuals that create a sense of relaxation. 🍋 Sensory refreshment cues that make the product experience feel tangible. 🌴 Brand affinity that taps into what existing Corona fans already love. 🎬 Simple storytelling that keeps the focus on the brand. The takeaway: When creative makes viewers feel like they’re experiencing the product, a simple story can go a long way. Read more of what SAGE has to say in the comments below.

What happens when AI accelerates in the wrong direction? At yesterday’s annual CIMM Summit in NYC, our very own Julie Van Ullen explored the foundation required to make AI useful and trustworthy in advertising: accurate measurement, transparent intelligence, and human expertise. Because more signals don’t necessarily mean more truth. The future of AI-powered optimization is built on a trusted view of what actually happened—and the outcomes that matter. Huge thank you to the Coalition for Innovative Media Measurement (CIMM) for hosting us! Learn more about our outcomes POV here 👉 https://lnkd.in/g6jw_NJQ

Stay up-to-date on NFL ad trends starting with Week 1 wins 👉 https://lnkd.in/gPGEERYw

Without reliable, independent cross-platform audience measurement for advertising, the market cannot transact with clarity and confidence. Program based proxies don’t cut it in a streaming world. That’s why brands and publishers trust us to know what’s really happening, and why we’re proud to be re-certified by the U.S. Joint Industry Committee (JIC) for another two-year term. Hats off to the hard work of buyers and sellers in the JIC that came together to verify the veracity of our unique approach to ad-centric audience measurement across platforms and for their work to move the industry forward. Read more about our take on currency at the link in the comments.

10x increase in brand awareness. 42x lift in website visits. 2.3x return on ad spend. We sat down with Carmela Fournier (VP & GM of Data at Comcast) to unpack how she delivered these results by turning traditional TV inventory into a full-funnel performance engine. Catch the quick clip below, then head over to the blog for the full interview: https://lnkd.in/dGQrXrTe

A holiday campaign that drives 55% purchase intent and becomes the highest-performing festive creative in brand history? That’s how Mercedes-Benz USA cuts through the seasonal clutter. At #Brandweek, Ryanne Webber and iSpot’s Wes Howard dove into the data behind the iconic Mercedes-Benz holiday campaign. They unpacked the delicate balance between brand equity and yearly innovation, plus why returning to true "Santa" messaging gave dealers and audiences exactly what they wanted. When you pair brand distinctiveness with real-time creative signals, high-impact storytelling becomes a measurable science. Big thanks to Brandweek for bringing the industry together in Atlanta!

There's a new surge in sports betting this year, and prediction markets are part of it. iSpot data shows that prediction markets like Kalshi and Polymarket emergence has led to a rise in sports betting ads this year. Through August, sports betting spend is up 39% (in the same timeframe) year-over-year, and is already nearing $275 million. Prediction markets account for $50 million of this year's spend so far (18%), and that number is only likely to rise. Read John Cassillo's full breakdown in Forbes 👉 https://lnkd.in/gfa7nqKd