Los Angeles Lakers

We are thrilled to welcome BMO U.S. to the Lakers family with a long-term partnership, bringing BMO into some of the team’s most visible moments. As the Official Bank of the Los Angeles Lakers, this partnership marks a significant new relationship for both organizations. From training camp and premium courtside experiences to new fan programs and community initiatives, BMO and the Lakers will connect the team, fans and communities across Los Angeles and Southern California.   Read more here: https://lnkd.in/gyjbhTPt.

This season, we will honor legendary head coach, Phil Jackson, with a statute at Crypto.com Arena. The statue, set to be unveiled in April, will commemorate his championship legacy and commitment to excellence. For more information: https://lnkd.in/gMEuAEhi.

Legendary Partners since 1976. Throughout the 2025-26 season, the Los Angeles Lakers and Toyota celebrated 50 years of driving together. Through a court refurbishment in the Los Angeles community and gameday fan activations, the two brands highlighted their shared pursuit of excellence, innovation and performance.

The Los Angeles Lakers and Libby are spotlighting sports-themed children’s books in this month's reading list. Visit the Libby app to check out the following recommendations. Book Recommendation Series: Part 3 📓Becoming Kareem: Growing Up On and Off the Court by Kareem Abdul-Jabbar 📓Little Shaq by Shaquille O’Neal 📓Training Camp by Kobe Bryant 📓Champion by Kareem Abdul-Jabbar Please visit https://lnkd.in/gc9PPn3S for more information on these titles. OverDrive | #CheckOutYourLibrary

The Los Angeles Lakers announced a multiyear partnership with Goldin as the team's Official Auction House Sponsor. The new agreement gives fans access to authentic Lakers memorabilia, one-of-a-kind items and historic pieces from the Lakers vault. Read more here: https://lnkd.in/gXebtKPV.

The Los Angeles Lakers are proud to announce Albert, the personal financial assistant for your money, as the official jersey patch partner. Generation after generation, the greatest players in the world have worn the Lakers jersey making it one of the most valuable and visible assets in sports marketing. Albert, welcome to the Purple & Gold! For more about the agreement: https://lnkd.in/gWKMnqbz.

This week, the Los Angeles Lakers, SIXT, and the Regine Sixt Children’s Aid Foundation DRYING LITTLE TEARS teamed up to reveal a complete renovation of the basketball gym space at the Boys & Girls Club Pasadena Mackenzie-Scott Branch. To commemorate the renovation, Lakers Legend Sasha Vujačić joined 50 youth students for a ribbon cutting ceremony and basketball clinic. The court, which was modeled after the Lakers practice court, gives local youth the opportunity to play the Lakers way.

The Los Angeles Lakers today announced a multiyear partnership with Daiso, creating a first-of-its-kind agreement that will connect the Japanese retailer with the iconic Laker Girls dance team. As part of the landmark agreement, the Daiso logo will be included on the Laker Girls uniform during select regular season games, marking the first time a branded patch is featured on the uniform. For more about the agreement: https://lnkd.in/g-R4dx59.

Last week, the Los Angeles Lakers teamed up with Libby to unveil renovated spaces at the Malabar Branch Library. Students were the first to experience the new library spaces, joining Lakers Legend Robert Horry for a ribbon-cutting ceremony and children's book reading. Horry capped off the afternoon signing books for the kids in attendance.

Last month, the Los Angeles Lakers and Toyota unveiled a new community court at the Boys & Girls Club of Pasadena with a ribbon-cutting ceremony and basketball clinic. The event highlighted both organizations’ shared commitment to empowering local youth and investing in safe, high-quality recreational spaces. The ceremony featured remarks from key leaders, including Lakers legend Robert Horry, who emphasized the importance of providing enriching opportunities and spaces for children in the community. The celebration concluded with a basketball clinic, where local youth participated in drills inspired by the Toyota Skills Challenge and had the opportunity to experience the new court firsthand.