Marketers That Matter®

As AI becomes more integrated into the workplace, it's important to consider who is carrying the hidden work that comes with adopting new technology. Explore why AI may be contributing to burnout for many women and what organizations can do to foster more equitable AI adoption. Read more: https://hubs.ly/Q04ymQjg0 #ai #futureofwork #leadership #womenintheworkplace #workplaceculture

THANK YOU to everyone who joined us for the Marketers That Matter® Forum with Jill Renslow of Mall of America, Lynn Farmer of the Minneapolis Institute of Art, Michelle Barbeau of eHealth, Inc., and Jennifer Seyller of Mayo Clinic. This session delivered thoughtful insights on navigating change, understanding evolving customer expectations, and balancing short-term priorities with long-term brand growth. We’re grateful to our speakers for sharing their perspectives and to everyone who joined the conversation in Minneapolis and virtually. Stay tuned for more insights from the Forum and upcoming Marketers That Matter® events! Sign up for our newsletter here: https://lnkd.in/ev2Gmnt3 #mtm #marketersthatmatter #marketing #futureofmarketing #brandstrategy #leadership #customerexperience #marketinginsights

Join us for the upcoming Marketers That Matter® Forum, Building Brands People Believe In, hosted by LinkedIn on November 5th, 2026, in a live virtual and in-person format. This event will bring together senior marketing leaders for a conversation on what it takes to build brands that earn trust, create meaningful connections, and stay relevant in an increasingly complex and AI-driven landscape. The discussion will feature Heather Hopkins Freeland, Chief Brand Officer at LinkedIn, and Nii Mantse Addy, CMO at Philo, alongside other senior marketing leaders, as they explore how brands can build credibility, create cultural relevance, foster active communities, reinvent themselves for new audiences, and leverage AI while keeping the human connection at the center of their strategy. Don’t miss this opportunity to hear directly from marketing leaders shaping the future of brand strategy, community, and innovation. Reserve your seat today: https://lnkd.in/gnsf47yp Marketers That Matter®, a 24 Seven Talent company, shares today’s top marketing perspectives. #mtm #marketersthatmatter #marketing #brandstrategy #brandmarketing #leadership #communitybuilding #innovation #futureofmarketing #marketinginsights

As AI makes generating polished work easier, the scarce skill is becoming judgment, knowing what to trust, question, and refine. Yet most organizations are training employees to use AI tools, not to think critically with them. Discover what it means to get better with AI, not just faster, here: https://hubs.ly/Q04ymQ8q0 #futureofwork #artificialintelligence #leadershipdevelopment #workplacelearning #aiinworkplace #talentdevelopment

In her role as Senior Director, Global Integrated & Brand Marketing at Toast, Margot Koehler works at the intersection of brand, growth, and category creation. With experience spanning energy and climate technology, cybersecurity, and restaurant and retail technology, Koehler brings a unique perspective to building brands at moments of transformation and connecting marketing investment to business results. In her feature, Koehler shared her insights on how Toast is using AI to test ideas earlier, the customer insight behind its “Built for Busy” brand platform, and why knowing when to draw from experience and when to take a different approach can make all the difference. She also explores how taking calculated risks can create meaningful opportunities for career growth. Read Margot’s full Marketers to Watch feature here: https://lnkd.in/gCid2AHz Marketers That Matter®, a 24 Seven Talent company, shares today’s top marketing perspectives. #marketinginsights #mtm #marketerstowatch #integratedmarketing #brandmarketing #AIinmarketing #marketingleadership

Join us for our upcoming Visionaries event featuring David Rich, Chief Marketing Officer of DTN, and Scott Morris, Chief Marketing Officer of Sprout Social, Inc. Taking place live on Zoom on Monday, October 26th at 11:15 AM PT | 1:15 PM CT | 2:15 PM ET, this virtual conversation will bring together two marketing leaders to discuss how today’s marketers are making strategic choices, navigating AI-driven change, and building new paths to growth. Don’t miss this opportunity to hear insights from two executives shaping the next growth playbook for marketers. Reserve your seat today here: https://hubs.ly/Q04ysd_r0 Marketers That Matter®, a 24 Seven Talent company, delivers today’s most relevant marketing insights. #marketersthatmatter #visionaries #marketingleadership #AI #growthmarketing #futureofmarketing

In her role as Director, Frontier Transformation at Microsoft, Rebecca Pollock explores what it means to build for the future while keeping people at the center of marketing. With experience spanning brand strategy, innovation, and emerging technology, Pollock brings a thoughtful perspective to how AI is changing the way marketers work, create, and connect with audiences. In her feature, Pollock shared her insights on how AI can create more space for human creativity, why marketers need to rethink how they approach experimentation, what it takes to lead through technological change, and how brands can continue building meaningful connections in an increasingly AI-driven landscape. Read Rebecca’s full Marketers to Watch feature here: https://hubs.ly/Q04y8Hln0 Marketers That Matter®, a 24 Seven Talent company, shares today’s top marketing perspectives. #marketinginsights #mtm #marketerstowatch #digitalmarketing #brandmarketing #aiinmarketing #leadership

Don’t forget to register for the next Marketers That Matter® Forum! 📢 On September 30th, leaders from Mall of America, Minneapolis Institute of Art, eHealth, Inc., and Mayo Clinic will come together to explore how marketing leaders are navigating change, evolving customer expectations, and the balance between immediate business needs and long-term brand growth. Join Jill Renslow, Lynn Farmer, Michelle Barbeau, and Jennifer Seyller in Minneapolis or virtually via Zoom. Reserve your seat today: https://lnkd.in/gTsdiU8D Marketers That Matter®, a 24 Seven Talent company, shares today’s top marketing perspectives. #marketinginsights #mtm #event #marketing #marketersthatmatter #futureofmarketing #cmo #leadershipinsights #customerexperience #insighttoimpact #forum

The marketing landscape continues to evolve, and the way brands access expertise is evolving with it.   We’re excited to see the launch of 24 Seven Agencies, bringing together SketchDeck, Futureman, and Markacy to connect specialist expertise across creative, digital, experiential, content, and performance marketing.   Three founder-led agencies. One connected partner. A new model for solving complex marketing challenges.   Learn more about 24 Seven Agencies: https://lnkd.in/gpTJc6mM   #marketersthatmatter #24sevenagencies #futureofmarketing #marketingleadership #creative #digitalmarketing

Waiting for certainty before making your next career move? In today's AI-driven landscape, that wait may cost you more than the uncertainty itself. Head to the full article here if you're thinking about what it means to future-proof your career right now: https://hubs.ly/Q04xVpNY0 #futureofwork #aiandwork #careertips #jobsearch #artificialintelligence #simplicity #professionaldevelopment