Modern Currency PR

Q3 gave us plenty to talk about. This quarter brought standout stories, major openings, and continued momentum across Modern Currency PR’s portfolio, with #bigwins for our clients who were featured in The New York Times, Los Angeles Times, Forbes, Travel + Leisure Co., Condé Nast Traveler, Food & Wine, Afar, Vogue France and more. Hotel Willa made its mark in The New York Times and Condé Nast Traveler, while the Hotel Lucile opening landed in the Los Angeles Times with a look inside the transformation of a 1931 Silver Lake church into LA’s newest boutique hotel. JSX founder Alex Wilcox spoke with Forbes about why time is the ultimate luxury in air travel, while Wequassett Resort and Golf Club earned features in both Travel + Leisure Co. and Food & Wine. Fairmont El San Juan Hotel also landed in Food & Wine’s Best Meals of August. Closer to home, The Aster and STILE DTLA were featured in the Los Angeles Times’ exploration of how today’s hotels are reimagining the idea of a sanctuary, while Four Seasons Resort Maui at Wailea was recognized by Afar for its approach to family travel. Casa Cody took Palm Springs international with Vogue France, The Resort at Pelican Hill and Omni La Costa Resort & Spa landed in Condé Nast Traveler, Fairmont Miramar Hotel & Bungalows was featured in Forbes, and The William Vale joined Travel + Leisure Co.’s guide to experiencing the U.S. Open. Another strong quarter in the books for our clients and the teams behind the stories! Swipe through for some of our top Q3 coverage highlights.

Modern Currency PR is #growing! We're looking for a seasoned Senior Account Executive to join our luxury travel & hospitality PR team. If you are a strategic storyteller and strong communicator who knows the media landscape, thrives in a fast-paced agency environment, and is ready to take the next step in their PR career, please send your resumes directly to contact@moderncurrencypr.com. The ideal candidate brings a strong foundation of 5-6 years of media relations experience in a related field, thoughtful client service, creativity, and a genuine passion for the world of travel and hospitality. At MCPR, you’ll join a collaborative, senior-led team with the opportunity to work on some of the industry’s most exciting hotels, resorts, restaurants, destinations and travel brands while playing an active role in shaping smart, creative campaigns that move the needle. #Hiring #PRJobs #PublicRelations #HospitalityPR #TravelPR #LuxuryTravel #AgencyLife #Careers

Modern Currency PR is #growing! We're looking for a seasoned Senior Account Executive to join our luxury travel & hospitality PR team. If you are a strategic storyteller and strong communicator who knows the media landscape, thrives in a fast-paced agency environment, and is ready to take the next step in their PR career, please send your resumes directly to contact@moderncurrencypr.com. The ideal candidate brings a strong foundation of 5-6 years of media relations experience in a related field, thoughtful client service, creativity, and a genuine passion for the world of travel and hospitality. At MCPR, you’ll join a collaborative, senior-led team with the opportunity to work on some of the industry’s most exciting hotels, resorts, restaurants, destinations and travel brands while playing an active role in shaping smart, creative campaigns that move the needle. #Hiring #PRJobs #PublicRelations #HospitalityPR #TravelPR #LuxuryTravel #AgencyLife #Careers

AI visibility is quickly becoming the next frontier of brand reputation, and the communications industry has an important role to play in shaping what comes next. Modern Currency PR was recently featured in PRWeek’s roundup of agencies advancing AI and communications technology, recognizing the launch of our dedicated AI Visibility + Generative Engine Optimization practice, built specifically for luxury travel and hospitality brands. As consumer discovery evolves from traditional search engines and social platforms to AI-powered tools, the question is no longer simply where does your brand rank? It’s what does AI know about your brand, and what is it telling consumers? Our approach brings together AI search audits, visibility assessments, reputation monitoring and content optimization with the earned media, digital and social strategies already shaping brand authority. Because as search evolves, the fundamentals of strong communications still matter: credible editorial coverage, consistent messaging and authoritative digital content all influence how brands are understood, surfaced and recommended. As AI visibility has become a critical extension of brand visibility, we’re focused on helping our clients not only show up in this new discovery landscape, but show up accurately, competitively, and with the reputation they’ve worked hard to build. Thank you to PRWeek and Jeremy Sodergren for highlighting our work and the evolution of search. Read the full feature: https://lnkd.in/gNiZfxaG

We are so pleased to share that L'Ermitage Beverly Hills has retained its Two Key MICHELIN Key designation in the MICHELIN Guide's 2026 global hotel selection. L'Ermitage is one of only five hotels in Los Angeles to hold this distinction, recognized alongside an exceptional collection of properties for character, service, and overall guest experience. This continued honor is a testament to the L'Ermitage team and the standard of hospitality they deliver every day! https://lnkd.in/e7ku9TVw

Future of flight is almost here -- exciting news drop today via JSX and Heart Aerospace! #JSX #aviation #AV #avgeek

We are honored to share that Fairmont Breakers Long Beach has been awarded a 2026 One MICHELIN Key, recognizing the world’s most outstanding hotel experiences. This recognition is a testament to our dedicated team, who bring the hotel to life each day, and to our guests who continue to be part of our story. We are incredibly grateful to celebrate this milestone together. https://lnkd.in/djTXM38a

A milestone 100 years in the making. Last week, we had the privilege of celebrating 100 years of Fairmont Breakers Long Beach, a landmark woven into the city’s history since opening its doors in 1926. Set atop the property’s stunning rooftop bar, HALO, the centennial gala brought together those who have been part of the property’s story to celebrate a century of history, hospitality, and memories made within its walls, while looking ahead to its next chapter. And there’s even more to celebrate. As Fairmont Breakers marks its centennial, the property has also earned its first-ever MICHELIN Key, a fitting recognition as it enters its next century. Milestones like this are a reminder that the most enduring hospitality brands are shaped by the people, stories, and experiences that give a place meaning across generations. Congratulations to the entire Fairmont Breakers team on an incredible 100 years. Here’s to the next century ahead! Visit Long Beach, Historic Hotels of America | Historic Hotels Worldwide, Mayor's Fund for Long Beach, Fairmont Hotels & Resorts, Meghan Patke, Kimberly Brello, Giana Scambray, Hannah Wirsta, Abbie Copas, Monalisa Reyna

Los Angeles’ most divine new boutique arrival. A landmark reborn. A gathering place reimagined. Hotel Lucile is officially open—and its long-anticipated debut is already making headlines. In just its opening week, Hotel Lucile and its signature restaurant, Sous Sous, have been featured by the Los Angeles Times, T Magazine, Eater, Wallpaper*, Opulist, Los Angeles Magazine and Time Out, and more introducing a singular new destination in the heart of Silver Lake, Los Angeles’ most vibrant and eclectic neighborhoods. Set within a thoughtfully restored 1931 church, Hotel Lucile brings another season of life to one of Silver Lake’s most recognizable landmarks. Part intimate 25-room stay, part living art gallery and part neighborhood gathering place, the hotel balances nearly a century of history with a distinctly contemporary point of view—preserving original stained glass, soaring arches and the monumental former chapel with interiors that blend contemporary and antique touches, an living art gallery and spaces created for connection. Through collaborations with incredible partners such as Rhett Baruch Gallery, Uprise Art, Erewhon and more, Hotel Lucile carries forward the building’s legacy as a place for gathering— shaped by art, music, hospitality and the creative spirit of Silver Lake. At its heart is Sous Sous, a vibrant restaurant and bar by Patrick Costa and Lee Zaremba bringing together the coastal traditions of Southern France and the warmth of the American South. We’ve been proud to work alongside the Casetta Hotels team and incredible partners to introduce this one-of-a-kind property, from sharing a piece of its history to spotlighting its incredible art, design, dining and deep connection to Silver Lake. Congratulations to the entire Casetta Hotels crew and Hotel Lucile team on an incredible opening week. After so much anticipation, we’re thrilled Lucile is here—and we’re only just getting started. ⛪️