Movement Strategy

‼️ PLOT TWIST: Most marketing feels disconnected because it was built for a world that doesn’t exist anymore. We’re watching the center of gravity in media move in real time from institutions to individuals. This Forbes piece by Jason Davis breaks down what that actually means as the lines between creators, brands, and IP start to collapse, with perspective from our CEO/co-founder, Jason Mitchell. People want to discover. Sounds simple. It’s not. Most brands are still structured for interruption. Different agencies, teams, and goals. No one owning the full picture. That’s why so much marketing feels off. Attention and trust have moved to creators. The infrastructure hasn’t caught up. That leads to a massive gap and an even bigger opportunity for brands. Companies now have to build new systems where: strategy + creators + brand = one thing, not three That’s the evolution of the game. It’s what we’ve been building toward at Movement. If you work in marketing, this will challenge how your org is actually set up. 📌Worth the read: https://lnkd.in/euHx7aHF 📷: Luke Hales/Getty Images

🎉BIG news from The Webby Awards! 🎉 Color e.l.f.nalysis just won BOTH a Webby Award and the People’s Voice Award in Social & Games- Fashion, Beauty & Retail Category.🏆 What started as a playful, culture-first idea turned into something people genuinely loved, shared, and made their own. We’re always focused on creating something meaningful for our clients, and this kind of recognition is the cherry on top. 💫 Hear from some of the team members behind the magic themselves: Taylor Farish, ACD: "This win is a reflection of what happens when strong ideas meet a team that knows how to make them live where people actually are. At Movement, we’re constantly pushing for work that feels native to culture and worth paying attention to. To see that recognized by the Webbys makes all the effort behind it feel very real." Kayla Young, Sr. Copywriter: "This was such a fun project. It allowed us to lean into our unapologetically fun, Pinterest girlie selves and create something we were truly proud of. Winning a Webby is just the cherry on top, and it's a reminder of why I love working at Movement—with like-minded people who love what they do and want to share it with the world." Jonathan Cunningham, Design Director: "Working alongside Box Creative, e.l.f. Cosmetics, Pinterest, with our team at Movement, along with the deep collaboration and trust made this project a joy to be part of. A perfect blend of open web tools, new technology, and genuine fun." Endless thanks to our partners at E.L.F. BEAUTY, Pinterest, and Box Creative, and to every single person who clicked, shared, and found their seasonal color palette. 🎨 Here’s to building what’s next! 😎

⏰ FINAL CALL! Less than 48 hours left to vote. ⏰ Our work with E.L.F. BEAUTY (Color e.l.f.nalysis) is nominated for The Webby Awards, and we need your help to bring it home. 🏆 We’re nominated in two categories (top 11% of 13k+ entries 🤯), and every vote counts as we head into the final stretch. 👉 Voting closes 4/16 at 11:59 PM PDT Cast your votes here: 💄Fashion, Beauty & Retail: https://wbby.co/58969N 📱Best AR Filter or Immersive Experience: https://wbby.co/58983N Got 30 seconds and good taste? Go make it official. 😉

🚨WE'RE HIRING!🚨 Movement is growing, so we're adding to the team. The work: brand + social-first campaigns, creator partnerships, cultural moments, and ideas that don't die in a deck. The people: multidisciplinary, collaborative, sharp, with a constant pulse on the industry, and very into building things that feel alive. For our strategy leaders especially, we're looking for people who don't just sit above the work. They live inside it. Deeply integrated with content, close to culture, and fluent in how ideas actually come to life on platform. Open roles: •SVP, Strategy •Creative Director, Art •Account Director (Fashion Client) If you're fluent in culture and dangerous with your craft, we should probably meet. ⭐️Apply now: https://lnkd.in/eMDbvghb

🎥The full replay of today’s panel just dropped! We uncovered how high-impact social is made from a mix of strategy, creators, and paid working together. Featuring the leaders who bring some of our best work to life: ✨Joseph Harris III Associate Director, Paid Media ✨Carissa Killion (Gatti) Associate Director, Paid Media ✨Vanessa Wong Sr. Influencer Marketing Manager Here's what we dove into: 🔹What brands get wrong about UGC and creator content 🔹What signals tell us something is worth scaling 🔹How we make content that feels native and actually thrives under paid 🔹Why connecting creators, content, and paid changes performance If you’re searching for a candid look at how we make magic happen for the brands we work with, this is a must-watch! 💬What moment from this convo stuck with you the most?

🎉It's official! Our work for E.L.F. BEAUTY (Color e.l.f.nalysis) is nominated for The Webby Awards!!! 🏆 That means we've been singled out as one of the best in two categories, placing us among the top 11% of the 13k+ projects entered. 🤯 We're now competing for some of the Internet's most coveted awards: The Webby Award, selected by their Academy, and The Webby People's Voice Award, voted on by the online public...aka YOU! ✅Vote for us NOW through 4/16 @ 11:59 PM PDT in these two categories: 💄Social & Games - Fashion, Beauty & Retail: https://wbby.co/58969N 📱Social & Games - Best AR Filter or Immersive Experience: https://wbby.co/58983N We are beyond proud of the incredible work our teams do to make magic for our clients each and every day. Guess what? We also secured Webby Honors for Color e.l.f.nalysis in the AI - E-commerce & Retail category & for Ease Intuit in the Social & Games - Fitness, Health & Wellness category. 🙌

👀Some content drives growth. Some just fills the feed. What’s the difference? You see the final post, a paid push, and a creator collab, but not the decisions behind it. The testing, iteration, and moments where something small turns into something worth scaling. Behind every high-performing campaign is a mix of strategy, creators, and paid working together. When they’re not, that’s usually where things fall short. Join our very own Joseph Harris III (Associate Director, Paid Media), Carissa Killion (Gatti) (Associate Director, Paid Media), and Vanessa Wong (Sr. Influencer Marketing Manager) as we unpack how this all comes together in real life for our clients: 🔹What brands get wrong about UGC and creator content 🔹What signals tell us something is worth scaling 🔹How we make content that feels native and actually thrives under paid 🔹Why connecting creators, content, and paid changes performance 📅 Friday, April 3rd @ 12:45 PM EST 💻 Live HERE on our LinkedIn page This is a candid look at what happens when these teams are aligned early and how that shows up in performance. Most brands are closer than they think. They’re just not connecting the right pieces yet. We’ll show you what that looks like in practice. 😉 Come through, bring questions, and take what you can use. See you there!

🤖AI is about to make your brand invisible. And you won’t realize it until it’s already happening... Most brands are about to make AI their entire content strategy. The real problem is what happens when everything starts to feel the same. In his latest Inc. Magazine column, Jason Mitchell talks about what’s actually at risk as AI becomes the default for content production. One line that stuck: “If AI becomes the default for everything, feeds will feel more synthetic.” You can already see how this plays out. Brands like Kraft Heinz and H&M are approaching AI very differently. One leans into it openly. The other builds transparency into the process. Both are intentional. Content is getting faster. But for some, it’s getting easier to ignore. That has real consequences for brands with trust, differentiation, and long-term growth. In the piece, Jason dives into: •Why more content doesn’t equal better •Where AI helps vs. where it starts to hurt •Questions leadership teams should be asking now •Why transparency is going to matter more than most brands think The brands that win in the industry are more intentional about their AI use. It’s worth taking a hard look at how you’re incorporating it. 📌If AI is part of your content strategy, this piece is worth your time: https://lnkd.in/dZ8v8ajk 🤔Curious how others are thinking about this. At what point does AI start to chip away at brand trust? 📷: Getty Images

📣BIG NEWS JUST DROPPED!!!🏆 We’re thrilled to announce that our work for E.L.F. BEAUTY (Color e.l.f.nalysis) & Intuit (Ease Intuit) are finalists in 6 categories for this year's Shorty Awards. Beyond proud of the incredible week our teams did to bring this to life. Guess what? YOU have the chance to vote for us in all 6 categories we're in the running for as often as you can (once a day) between now & April 8th! 🗳️ Ready? Set… 🎨Vote for Color e.l.f.nalysis: https://lnkd.in/eCFE7mVg 💸Vote for Ease Intuit: https://lnkd.in/en3we9Kb

🚨WE'RE HIRING!🚨 We are hiring an SVP, Strategy to define the future of strategy and content at Movement. Shape the vision, elevate our work across brand, content, influencer, and communications, while driving cultural impact at scale. Are you someone who... 🔷Defines and leads integrated strategy across brand, content, and communications 🔷Builds and influences senior client relationships at the highest level 🔷Translates cultural insights into breakthrough creative and content systems 🔷Leads cross-functional teams to deliver ambitious, social-first work 🔷Establishes frameworks that drive rigor, innovation, and measurable impact 👉Apply here: https://lnkd.in/ehmNuRX6 Ready to shape the future of social and strategy? Let's chat. 🤔Know someone who would be a great fit? Tag them below! #hiring #jobopening #strategy #socialmedia