NOBULL

For star professional softball player Maya Brady, pressure isn't something to avoid. It's something to live up to. She thrives on competition, embraces growth, and is always chasing the next version of herself. That's NOBULL. And we're proud to officially welcome her to our team.

I'm honored to share that I've joined NOBULL as President. What brought me to NOBULL is simple. It's a brand that stands for something bigger than sneakers and apparel. It believes that becoming stronger— mentally, emotionally and physically —comes from showing up, putting in the work, and earning it everyday. No shortcuts. No gimmicks. No BS. That message feels especially relevant today. In a world that too often promises quick fixes and cheat codes, NOBULL is a reminder that real growth comes from discipline, consistency, and resilience. Those values shape how I want to live my life and lead others, which is exactly why this opportunity feels like such a natural fit. I'd like to thank Mike Repole, C. Brent Hastie and the entire Impact Capital Private Equity team for the opportunity to join this incredible brand and team. Mike’s vision for NOBULL's potential—and the entire team’s commitment to building something special—is inspiring. I'm excited to help accelerate the brand’s momentum and build on the strong foundation that exists today. A special thank you to Susie Rubin Mulder for her partnership, support, and counsel throughout this transition. Susie's leadership has helped setup this next era for NOBULL, and I'm looking forward to partnering with her and the entire NOBULL team to push the brand even further! What excites me most is the opportunity ahead - helping more athletes discover what NOBULL represents and building a brand that can have an even greater impact on their lives. Our focus will be on bringing together an incredible team, creating partnerships, experiences, coaching and products that people trust and love; and continuing to grow and earn the loyalty of the community that has made NOBULL what it is today. I'm thrilled to work alongside our team, our partners and our loyal athlete community as we write the next chapter of NOBULL.  LFG. FB

NOBULL is excited to announce the appointment of Frank Bracken as President. A seasoned global consumer and retail executive with more than 25 years of experience, he will help lead our brand into its next chapter and prepare the business for sustained growth. Frank joins us following a 15-year career at Foot Locker, Inc., most recently serving as President where he was responsible for leadership across global retail, merchandising, marketing, digital, loyalty, and real estate operations. Throughout his tenure, his leadership experience included Chief Commercial Officer, Chief Operating Officer, Chief Executive Officer of North America, and General Manager of Foot Locker U.S., Canada, and Kids Foot Locker. Frank brings a unique combination of brand, consumer, retail, and operational experience. Together with the additions of Joe Martin as Chief Commercial Officer and Allison Giorgio as Chief Marketing Officer this year, Frank's extensive experience and expertise will continue to strengthen our leadership team and position the business for its next phase of growth.

Erin Andrews has built a career on showing up, doing the work, and getting better every day. That’s NOBULL. And it’s why we’re excited to officially welcome her to our team.

"Recovery has become part of the performance equation, encompassing sleep, nutrition, mobility, stress management, and the smaller decisions athletes make between demanding sessions. NOBULL is applying that broader philosophy to footwear with the Recharge Slide, a $60 recovery-focused model designed around cushioning, support, and secure everyday comfort." More on NOBULL Recharge Slides in stupidDOPE.com: https://lnkd.in/g3fZxKq3

“You just figure out a way. Failure’s not an option.” Mike Repole’s entrepreneurial success is a tribute to the work ethic that was instilled in him from a young age, and it’s those same values that have helped shape the NOBULL Mentality. Listen to his full interview with BBC’s Hannah Mullane: https://bit.ly/4bJiLT9

Meet the all-new Recharge Slides. Soft and supportive with a no-slip fit. Built for training recovery. Recharge and go again. Shop now: nobull.pxf.io/R0E2gX

"The Drive began as a versatile performance shoe, and the latest iteration strongly builds on that foundation. NOBULL brings more breathability and a snappier return to the 2, perfect for interval training and even short running sessions." More on NOBULL Drive 2 named Best Lifestyle Trainer by Men's Health: https://lnkd.in/gZWCJqic

"NOBULL was keen on preserving the elements that made it such a niche brand while becoming one of the biggest players in the space. This rings true to this day." The Best NOBULL Workout Gear, According to Men's Health Editors: https://lnkd.in/eEPZTB4K

Introducing Drive 2 Ripstop‼️ Our all-new hybrid trainer built for lifting, running and whatever your workout throws at you. Lock in and go. Shop here: nobull.pxf.io/oNGoWO