Novitas Communications

How long have we been doing this? Since 2008. 🎉 That’s nearly two decades of helping Colorado organizations tell their stories, navigate challenges and connect with the audiences that matter most. And our team’s combined experience goes even deeper, spanning media relations, crisis communications and government affairs. We’ve seen just about every kind of communications challenge — which means when yours shows up, there’s a good chance we’ve helped solve something like it before. Experience matters. Knowing what to do with it matters even more. Have a communications challenge you’re navigating? Let’s talk. #NovitasCommunications #PublicRelations #PR #CrisisCommunications #GovernmentAffairs #ColoradoPR

What if the next phase of search has less to do with your website and more to do with your reputation? In her latest blog, Novitas Founder & CEO Michelle Lyng examines how AI has reshaped search and makes the case for rethinking the traditional SEO retainer. For years, the goal was simple: rank higher on Google. That's changing. According to Pew Research, when an AI summary appears, users click a traditional search result only 8% of the time, compared to 15% without one. At the same time, Muck Rack's analysis of more than 25 million AI citations found that 84% came from earned media, while only 0.3% came from paid sources. The question is no longer which webpage ranks highest. It's which people, companies and sources show up again and again across the conversation about a subject. What does that mean for how organizations build visibility? And where should communications and marketing leaders be investing now? Read the full blog: https://lnkd.in/giRHZuBM #PublicRelations #GEO #AISearch #MarketingStrategy

Join the conversation; we’d love to hear your thoughts! #thoughtleadership #crisis

Ever send a pitch and hear... nothing? That's usually not a "your story wasn't good enough" problem. It's a "wrong inbox" problem. Good media relations isn't a numbers game — it's knowing which reporter actually covers this beat, what they care about, and how they like to be pitched. That's the part most companies skip, and it's the part that gets you real coverage instead of a full spam folder. Curious what that looks like for your organization? Check out our full range of services: https://lnkd.in/egrZh5n9 #MediaRelations #EarnedMedia #PublicRelations #WeDoThat #NovitasCommunications #ColoradoPR

On #PRGN Presents, Aaron Blank of PRGN partner agency Fearey and Peter Tomozawa of Seattle FIFA World Cup 26 talk with host Abbie S. Fink of HMA Public Relations about how Seattle used the World Cup to think bigger about local businesses, community involvement, access to soccer and the city’s story on a global stage. Listen and read more: https://lnkd.in/eQPRY2Xf #PR #ThoughtLeadership #Community #FIFA

Here’s what you told us last month.📊 When the pressure is on, how do communications professionals stay calm? Our August poll ended in a three-way tie: 🥇 Pre-prepared playbook/checklist 🥇 Talking it through with a trusted colleague 🥇 Focusing on the next actionable step Thank you to everyone who weighed in! Want to have your voice heard in future polls? Sign up for the Novitas monthly newsletter and join the conversation. Subscribe to the newsletter 👉 https://lnkd.in/dMC5Bhum #NovitasCommunications #PR #CrisisCommunications #PublicRelations #Poll # Newsletter

84% of respondents to the 2026 Public Relations Global Network influence Insights survey say an influential brand should significantly impact consumer behavior. Abbie S. Fink of HMA Public Relations breaks down the findings and why the easiest metrics to track may not always be the ones that matter most. Intrigued? Read more in a new #PRGN blog post and download the full survey white paper. Read here: https://lnkd.in/e3EEnH8S #PRGN #thoughtleadership #meaningfulstatistics #BrandStrategy

By the time a risk becomes a headline, you're not managing the issue anymore — you're managing the fallout. The organizations that come out ahead are the ones who saw it coming and had a plan before anyone else was talking about it. That's the difference between issue management and crisis response: one happens quietly, months before the story breaks. The other happens in front of everyone, after it already has. Curious what that looks like for your organization? Explore our full range of services: https://lnkd.in/egrZh5n9 #IssueManagement #CrisisPrevention #ReputationStrategy #WeDoThat #NovitasCommunications #ColoradoPR

🌟Our own Michelle Balch Lyng Lyng was recognized as a Most Admired CEO! Congratulations Michelle, we happen to agree.😉 Denver Business Journal's Most Admired CEO awards program seeks to honor the leaders who successfully meld the duties of ✅creating a vision and ✅guiding their business + ✅taking on community service roles and ✅advocating for change in their industry. Find the full stories in two DBJ articles: 1️⃣https://lnkd.in/g9A9H_wf 2️⃣https://lnkd.in/g6vMEuty #Admired #CEO #Denver #Leader

What builds trust in a crisis? 👀 We want to hear from you! In our latest poll, we’re asking: Which type of initial response do you believe builds the most trust with stakeholders? Do you favor transparency, empathy, data-driven updates or careful internal alignment? Take the poll and share your perspective. Your voice helps shape the conversations we explore in our monthly newsletter. Take the poll 👉 https://lnkd.in/g3BP3fAd Want to weigh in on future questions? Subscribe to the Novitas Communications monthly newsletter and make your voice part of the conversation. Sign up for our newsletter 👉 https://lnkd.in/dMC5Bhum #CrisisCommunications #PublicRelations #Communications #StakeholderTrust #Poll #PR