Palette Group

The universe called... We're building out our freelance bench for a wave of upcoming work, and we're looking for people with real experience in experiential or creative production specifically. Focused in NYC/East Coast, primarily and West Coast secondarily. Categories of work coming our way: - Retail - Tech - Experiential production - Campaign Platforms Experiential & Placemaking Roles focused on physical craft: how a space is built, furnished, and felt. - Creative Directors with a high level of craft and placemaking sensibility - Art Directors who think in materials, furnishing, and spatial detail - Producers who can run point on builds, vendors, and logistics for live events and activations Creative Campaigns & Integrated Platforms Roles focused on taking strategy and turning it into full campaigns across digital, social, and creative. - Creative Directors who can take a strategic platform and build it into an integrated campaign - Art Directors with strong digital and social sensibility, not just print/static - Producers who can run point on integrated campaign production across multiple channels Strategists - People who can build the strategic platform these campaigns are built on, and translate insight into a creative direction If any of this is you, or someone in your circle, send a portfolio and a bit about your experience to: palettegrp.com/contact

One more for the season, and we saved a good one. Jack Falahee sends off sweetgreen’s Maple Glazed Brussels launch with the same energy the dish has: warm, golden, and a little bit extra in the best way. Four days, two talents, one very well-dressed vegetable. Grateful to have been part of the creative and production alongside the Sweetgreen team. Shout out again to Julia Chesky to leading the crew to syrupy richness. Photographer, Director: Julia Chesky Producer: Victoria Shchep Line Producer: Sherwyn

She’s the one holding the syrup. 🍯 sweetgreen’s Maple Glazed Brussels don’t dress themselves, so Maia Reficco stepped in to do the glazing. sweet, golden, and the best-dressed thing on the fall menu. proud to have supported on creative and production. Photographer, Director: Julia Chesky Director of Photography: Bradley Credit Producer: Victoria Shchepakina I Producer Line Producer: Sherwyn S. Creative Director: Nate Nichols Editor: Eric Bravo

Fall menu, but make it a fashion moment. sweetgreen brought in Maia Reficco to open its Maple Glazed Brussels season, because the best produce deserves a real debut. Caramelized, maple-kissed, and genuinely the most talked-about thing on the tray. Proud to have supported on creative and production for this one. Summer energy doesn’t have to cool off in September. Sometimes it just gets better dressed. Photographer, Director: Julia Chesky Producer: Victoria Shchepakina I Producer Line Producer: Sherwyn S.

Viva Méxicoooooo! 🇲🇽🇲🇽🇲🇽 MBooth Agency tapped us, again, after casting Cristo Fernandez, again. Then we cast him again. And again. And again. And again. And again. Six characters, one legend, from the home of Cazadores. Mexico is in the Round of 16 and we couldn't be more proud to have made something with this one. Arriba. Agency: MBooth Agency Agency-side Creative Director: Elizabeth Kim Agency-side Producer: Jordan Schroer Talent: Cristo Fernandez Director: Diego Rubio Producer: Andrea Nordgren Assistant Director: Gonzalo Robles Director of Photography: Bamba Kimball Photographer: Kate Dearman 1st AC: Genaro Limon 2nd AC: Diego Lucero Gaffer: Carlos Rubio Best Boy Grip: Daniel Munoz Key Grip: Julian Galvan Best Boy Electric: Isaac Jason Carranza Sound Mixer: Christopher Robleto Set Decorator: Cami Walker Art Assistant: Blake Bundy Senior Editor: Eric Bravo Audio Post: Scott Jennings Production Manager: Marilyn Brindis Production Assistants: Sara Macias, Alexander McDonald, Nancy Cena Diaz Production Company: Palette Group

The creative industry is figuring out AI in real time. Some are stuck. We're running it up. Tech maximalism is over. What's next is purposeful tech that scales experience. The feeling, not the spectacle. Surprise and delight at the human layer, not the firework layer. Cheering on the community learning out loud, right now. Illustrators picking up Cursor. Copywriters teaching themselves prompt craft. Strategists who can talk to a model AND to a focus group. Studios who still know that taste, cultural nuance, and lived experience are the parts that will never be automated. The tech stack is at our fingertips. The permission to start is the part nobody should be waiting on. So we're not waiting. Upskilling, running community labs, shipping cool stuff that proves the point. Today. Rosé Run is our love letter to that community. A free pixel-art runner you play right in your phone browser. Chase clout down the Croisette, grab the Golden Kitty, and run it up the Cannes Charts from anywhere. No badge, no yacht, no flight required. That's what scaling experience looks like when you build for surprise and delight instead of spectacle. It's also a giveaway. Top three on the global leaderboard at the end of festival week win mystery prizes from us. Apparel, subscriptions, the good stuff. Anyone, anywhere. Huge gratitude to our friends at Air, who are hosting the launch reel and gameplay footage and have been a creative-community home through this whole build. Their platform is where the best creative teams keep their work alive. Play now: rosérun.lol More on our thinking, in XP Land: https://lnkd.in/exUhQdn2 #rosérun #chasingclout

WOW, THAT WAS CRAZY. 🎬 The YouTube Creator Studio at the Winter Olympics is a wrap. The studio was open, the camera was rolling, and nobody left without dropping something iconic. As the Paralympics kick off, the Games aren't over yet, but we had to take a moment to say thank you to every single person who made this studio what it was. 🙏 Our Studio Hosts & Guests: Kyle Kelce, Jason Kelce, Bowen Yang, Matt Rogers, Tom Daley, Lexi Brooke Rivera, Empty Netters, Mikaela Shiffrin, Breezy Johnson, Tara Lipinski, Johnny Weir, Madison Chock, Evan Bates, Maxim Naumov, Laila Edwards, Kendall Coyne, Caroline Harvey, Megan Keller, Jason Demers, Jordan The Stallion Big shout out to Wave Sports & Entertainment | NGL with Kylie 🥇❄️ Senior Producer: Angelle Mills-Smith  Executive Producer: Stefanie Behringer  Producer/Camera Operator: Maurizio Martorana  Creative Director: Jody Orsborn Medina  Creative Director, Founder: Nate Nichols  Art Director: Andenew Ayele  Spatial Designer: Gisella (Gigi) Allen  Camera Operator/Tech Producer: Richard King  Camera Operator/DP: Oscar Oldershaw  Audio Operator: Joseph Campbell  PA: Lorenzo Calvio  Client Partner Leads: Arianna Oliver, Kelsey S., Celine W., Lala T. Fabrication Partner: blackwalnut  Lighting Partner: The Lighting Design Group  Creative Agency & Production: Palette Group

CIAOOO! We built a whole YouTube Studio inside NBC’s IBC for the Winter Olympics and we're still riding the Alysa and Eileen Gu Highhhhhs. This was the most-watched Winter Olympics since 2014 (that’s 12 years) — and getting to support the storytellers behind the broadcast was pure magic. From Matt & Bowen, and the @Empty Netters… to Jordan Howlett popping in… to Tom Daley sitting down with Max Naumov, Madison Chock, Evan Bates. And shoutout Kylie + NGL / Wave Sports & Entertainment team for holding it DOWN — catching athletes before + after gold. Mikaela Shiffrin, Laila Edwards, & More. Graziee Project Credits: Senior Producer: Angelle Mills-Smith Executive Producer: Stefanie Behringer Producer/Camera Operator: Maurizio Martorana Creative Director: Jody Orsborn Medina Creative Director, Founder: Nate Nichols Art Director: Andenew Ayele Spatial Designer: Gisella (Gigi) Allen Camera Operator/Tech producer: Richard King Camera Operator/DP: Oscar Oldershaw Audio Operator: Joseph Campbell PA: Lorenzo Calvio Client Partner leads: Arianna Oliver, Kelsey Spencer., Celine W., Lauren Lala Thompson Fabrication partner: blackwalnut Lighting partner: The Lighting Design Group Creative agency and production: Palette Group #WinterOlympics #WinterOlympics2026 #CortinaMilanoOlympics

For #SuperBowl weekend in #SanFrancisco, we had a real challenge: how do you tell 15 years of EMPIRE’s story: artists, disruption, culture, without turning it into a history lesson on a wall? EMPIRE recently acquired ONE MONTGOMERY for their HQ in downtown SF; so we took a piece of the space over and activated a Museum that moves like culture moves. Five pillars, each one a different doorway into the same truth: access creates culture, culture creates legacy: ORIGINS started with the receipts from the early days, when the infrastructure was still being built by hand. You saw it in EMPIRE’s original founding logo, the SXSW showcase fliers that captured community in motion, and the CD Press (early manufacturing equipment) that embodies the “we’ll build the system ourselves” energy. INNOVATION was the engine room, where you see how the circle widens when you keep betting on new models. Here, we pointed to artifacts that signal real shifts: the Clio Award for “Aaliyah Is Coming”, the Aaliyah catalog box set (rights + legacy restored), and the NBA2K25 box set, a historic cross-industry moment where gaming IP gets licensed to a music label. ARTISTS & IMPACT was where it hit the heart. Wins that felt personal and massive. We highlighted moments like Shaboozey’s People’s Choice Country Awards, Young Dolph’s commemorative painting, and the Mozzy Records chain, objects that hold weight because they’re tied to real lives, real communities, real scale. GLOBAL IMPACT stretched the story across borders while keeping the roots intact. This pillar carried global receipts: original cover art from Fireboy DML’s “Peru”, the Asake x Olamide GRAMMY nomination certificate, and the custom Olamide/YBNL record player, a symbol of building infrastructure, not just hits. BAY AREA was the home frequency. The center of gravity, we grounded this room with the Bay Area artist scrim wall, the Bay map scrim wall, and the listening stations with Bang & Olufsen, so people could literally hear the place that shaped the spirit. And then there’s the part that still feels unreal: we pulled it together at full speed, museum-grade finish, no shortcuts, because legacy deserves craft. The images will walk you through it. Lead Producer: Jen Truc Kaplan Creative Director: Larry Gordon Creative Director, Copy: Jerry R. Louis Creative Director, Design: Andenew Ayele Spatial Designer: Clinton Allen Creative Strategist: Adam Sanders Project Manager: Amanda DiLauro Executive Producer: Stefanie Behringer Creative Director, Founder: Nate Nichols Client Partner leads: Shauna Alexander 🔜 Superbowl LX, Peter Kadin, Nima Etminan, Ghazi Shami, Anysia Bryant - Thompson EMPIRE photographers: Kayla, Hannah Hazy, Kayla DeGuzman, Saylor Nedelman Fabrication partner: John Murray Productions, Inc. Creative agency and production: Palette Group

This one felt different. Activating in the Bay with EMPIRE during one of the biggest cultural weekends in the world was craaaaaaaaazy. It wasn’t because of the scale, but because of the why… samesquad, samesquad, samesquad. Fifteen years of EMPIRE showed up in that space. You could see it in the crowd: rising music execs, aspiring artists, fans, and icons all moving through the museum together. P-lo. TOO$HORT. E-40. Shaboozy. Fat Joe. 2 Chainz. Larry June. MC ABDUL. LARUSSELL. People came to celebrate a brand that’s been putting artists first long before it was buzzwordville. Behind the scenes, the team made it real. Install days that demanded trust and flexibility. JMP was delivering world-class execution. Partners like Levi Strauss & Co. and Nike Jordan brought real respect for the culture and the moment. It truly felt like a full-circle moment: Bay Area roots, global impact, and a community that showed up with support. Lead Producer: Jen Truc Kaplan Creative Director: Larry Gordon Creative Director, Copy: Jerry R. Louis Creative Director, Design: Andenew Ayele Spatial Designer: Clinton Allen Creative Strategist: Adam Sanders Project Manager: Amanda DiLauro Executive Producer: Stefanie Behringer Creative Director, Founder: Nate Nichols Client Partner leads: Shauna Alexander, Peter Kadin, Nima, Ghazi Shami, Anysia Bryant - Thompson, EMPIRE photographers: @yoookayla, @hannahHazy, @kayladeguzman, @saylornedelman     Fabrication partner: JMP, John Murray Productions Creative agency and production: Palette Group