Park Street

How do alcohol preferences shift across age demographics in America? 📊   While Heineken takes the overall #1 spot 🍺 as the most considered alcohol brand in the U.S., YouGov’s generational survey reveals that The HEINEKEN Company doesn't actually lead any single age group.   Instead, generational preferences diverge dramatically. Gen Z favors Smirnoff at 27.1% alongside Guinness and hard seltzers; Millennials favor Jack Daniel’s at 23.6%; and Gen X and Baby Boomers gravitate strongly toward Baileys. While older demographics stick to traditional beer and classic spirits, Gen Z displays a widely diverse palate spanning vodka, stout, lager, and RTDs 🍸.   💬 Were you surprised by which brands lead each generation?   #BeverageIndustry #MarketResearch #ConsumerInsights #BeerIndustry #SpiritsIndustry

What does it take to turn an unconventional idea into a global spirits phenomenon? 🥃   Join us at Bar Convent Berlin on Monday, October 12, for an exclusive live interview with Steve Yeng, co-founder of Skrewball Whiskey, as he shares the story behind the original peanut butter whiskey 🥜 and its journey from an Ocean Beach bar to a partnership with Pernod Ricard.   From taking risks and breaking through in a crowded spirits market to building a distinctive brand identity, Steve will share the pivotal moments, personal experiences, and business decisions that shaped Skrewball’s remarkable growth.   Stay tuned for additional speakers and session details 📌   #BarConventBerlin #SpiritsIndustry #BrandBuilding #Entrepreneurship #SkrewballWhiskey

In a world of endless content, how can spirits brands stand out and build meaningful connections with consumers? 🤔   At Bar Convent Brooklyn, Pierrick Bouquet, COO of Mermaid Gin, explores why brands should put authenticity first and technology second. Through Mermaid Gin’s augmented reality coaster campaign, he demonstrates how brands can transform overlooked touchpoints into memorable storytelling experiences.   Four ways spirits brands can put authenticity into action:   𝐓𝐞𝐥𝐥 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐁𝐨𝐭𝐭𝐥𝐞 📖 - Highlight your brand’s origin, craftsmanship, botanicals, and people to build a distinctive identity that sets it apart. 𝐌𝐚𝐤𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐒𝐞𝐫𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐭𝐨𝐫𝐲 💡 - Use tools like augmented reality to bring your brand’s unique qualities to life rather than adopting technology to follow trends. 𝐑𝐞𝐭𝐡𝐢𝐧𝐤 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬 🍸 - From bar coasters to menus, everyday interactions can become opportunities to introduce consumers to your brand. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐓𝐡𝐚𝐭 𝐒𝐭𝐢𝐜𝐤 ✨ - Interactive experiences can encourage consumers to engage with your brand, remember its story, and share it with others.   🎥 Watch the full presentation here: https://lnkd.in/eHJFFHkZ   #MermaidGin #BrandBuilding #BrandMarketing #SpiritsIndustry #BeverageAlcohol

A U.S. ban on Canadian alcohol imports has officially gone into effect, marking a significant escalation in North American trade relations and impacting roughly $800 million worth of beverages.   While spirits and liqueurs packaged in bulk containers exceeding four liters are exempt, spirits suppliers, distributors, and retailers face immediate compliance hurdles.   Although existing market stock may soften the short-term impact for consumers, trade experts view the move as a high-stakes strategy to pressure Canadian regulators toward tariff negotiations.   💬 How will this ban impact the U.S. beverage alcohol industry?   #TradePolicy #BeverageIndustry #SpiritsIndustry

Scaling a spirits brand looks nothing like the growth chart everyone pitches to investors 📊.   Join us at Bar Convent Berlin on Monday, October 12, at 4:00 pm, where industry leaders each take the stage for a focused presentation on one high-impact growth strategy: how to structure a business as it outgrows its founding team, what it actually takes to keep distributor and account relationships working as volume increases, the capital and operational decisions that separate a good year from sustainable growth, and how to protect a brand's identity while scaling it.   Featured speakers include:   🎤 Karen Xiang, Investment Lead, Btomorrow Ventures 🎤 Elwyn Gladstone, Owner, Biggar & Leith 🎤 Giuseppe Gallo, Founder & CEO, Italspirits 🎤 Vincent Hanna, CEO & Co-Founder, Brother's Bond Distilling Company   Stay tuned for additional speakers and session details 📌   #BarConventBerlin #SpiritsIndustry #BrandGrowth #BrandBuilding

What does it take to build a more resilient, agile supply chain in the beverage alcohol industry? 📦   At Bar Convent Brooklyn, Kerim Kfuri, President & CEO of The Atlas Network, LLC, explored the three pillars of supply chain resilience and how businesses can navigate global trade challenges while integrating new technologies.   Building a resilient supply chain starts with three essential elements:   👥 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐏𝐞𝐨𝐩𝐥𝐞: Foster adaptability, hands-on learning, and a culture of accountability and continuous improvement. ⚙️ 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬: Establish consistent workflows that reduce risk, protect margins, strengthen compliance, and support scalable growth. 💡 𝐀 𝐌𝐢𝐧𝐝𝐬𝐞𝐭 𝐟𝐨𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Challenge existing systems and combine human expertise with technology to improve forecasting and decision-making.   By aligning people, processes, and innovation, beverage alcohol businesses can become more agile, navigate disruptions, and uncover new growth opportunities.   🎥 Watch the full presentation here: https://lnkd.in/eCeFnWgB   #SupplyChain #BeverageAlcohol #Innovation #BrandGrowth

Major labor disruption is hitting the heart of the global Scotch whisky supply chain! 🥃⚠️   Union workers at Diageo’s Cameronbridge distillery in Fife, Scotland, are officially set to walk out following a marathon negotiation meeting that concluded without resolution.   Cameronbridge is one of the largest and most critical grain distilleries in Europe, producing the essential grain whisky that forms the backbone of flagship global brands like Johnnie Walker, J&B, and neutral grain spirits for Tanqueray and Gordon’s Gin. With over 100 members of Unite alongside GMB preparing for a coordinated series of strikes, the facility faces operational paralysis.   💬 How can spirits brands protect themselves against unexpected production disruptions?   #Diageo #Cameronbridge #ScotchWhisky #SupplyChain #JohnnieWalker

How can small spirits brands use AI to compete with larger players? 🤖   At Bar Convent Brooklyn, Joey Angelo (Founder & CEO) and Wyatt C. (Co-Founder) of Su Casa Mezcal shared how they built an automated AI workflow to turn sales data into real-time insights for their sales team, all for approximately $100/month.   Key takeaways include:   💡 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞: Connect sales data to an AI-powered Slack bot to access actionable insights in real time. 📊 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐭-𝐫𝐢𝐬𝐤 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬: Track purchasing patterns to spot accounts that may be slipping and prioritize outreach before customers churn. 📍 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐫𝐞𝐩𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐞𝐥𝐝: Give sales teams instant access to account activity, sales trends, and recommendations on which accounts to visit. 🚀 𝐂𝐨𝐦𝐩𝐞𝐭𝐞 𝐰𝐢𝐭𝐡 𝐟𝐞𝐰𝐞𝐫 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: Use affordable, low-code tools to streamline operations and make data-driven decisions without a large technology budget.   🎥 Watch the full presentation here: https://lnkd.in/eb73NnDu   #SuCasaMezcal #AI #SpiritsIndustry #BrandGrowth #SalesStrategy

Innovation in spirits used to mean a new bottle shape or a limited release. Now it spans four layers at once: AI reshaping product development and supply chains 🤖, real advances at the production and liquid level 🧪, packaging shifts driven by sustainability ♻️, and new routes bringing product straight to the consumer 🛒.   Join us at Bar Convent Berlin on Monday, October 12, at 2:30 pm, where our speakers map the layers of innovation in the beverage industry, separating where AI is actually being deployed in a meaningful way from where it's just a buzzword, what's genuinely new in production and packaging, and which new go-to-market approaches are actually gaining traction 🚀.   Featured speakers include:   🎤 Christina Stella, SVP of Adult Beverage, Surfside Solutions 🎤 Eleonore Eisath, Lead Innovation Lab, Milk. 🎤 Kathrin Leysaht-Abels, Business Development Manager, Avery Dennison   Stay tuned for additional speakers and session details 📌   #BarConventBerlin #SpiritsIndustry #BeverageInnovation #ConsumerTrends

Which alcohol brands are capturing the highest purchase intent across the United States? 🍺🥃   According to YouGov’s U.S. Alcohol Brand Rankings, Heineken has taken the #1 spot with 18.4% of American adults considering it for their next purchase, closely followed by Baileys and Jack Daniel’s!   While Guinness leads the beer category in quality perception and Jack Daniel’s secures top honors for consumer value 💰, Mike’s Hard Lemonade dominates ready-to-drink (RTD) consideration. Meanwhile, premium tequila continues its massive multi-year surge, with Don Julio showing the largest year-over-year brand gains 📈.   💬 Which brand on this list caught your attention, and why?   #BeverageIndustry #MarketResearch #BeerIndustry #SpiritsIndustry