Wellness doesn't have a product problem. It has a decision problem. Walk into any supplement aisle or open any wellness app and the issue isn't a shortage of options, it's that no one can tell you which of them are right for you. That gap is where we think the next generation of category winners will be built, and it's why Pentland Ventures has invested in Healf as part of the round led by SEMCAP Beauty & Wellness. Healf has taken the harder route: combining expert curation, blood biomarkers, wearable data and practitioner guidance so customers can work out what actually suits their own biology. The result is over £100m in annualised revenue with a team of fewer than 100 people, and the top spot on the Financial Times' FT1000 as Europe's fastest growing company. What gave us conviction, though, was the team. Lestat McCree and the Healf team have an unusually clear view of where personalised wellbeing is heading, and the discipline to build towards it rather than chase the noise around them. Plenty of businesses in this category grow quickly and then find they've rented their customers rather than earned them. Healf has done the opposite, and that's a function of how the team has chosen to build. As part of Pentland Group, we've spent decades building brands that help people move, train and recover. Healf sits naturally alongside that: a business earning trust in a category where trust is scarce. Congratulations to Lestat and the whole Healf team. We're glad to be backing you through the next phase, scaling the personalisation platform and building on the recent launch in Germany. #ConsumerHealth #PersonalisedWellbeing #Wellbeing #HealthTech #ConsumerBrands Read more here: https://lnkd.in/eNWgGR4X
Pentland Ventures
Venture Capital and Private Equity Principals
Pentland Ventures invests in exciting and uplifting brands that help people live healthier and more sustainable lives.
About us
- Website
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https://pentland.vc/
External link for Pentland Ventures
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at Pentland Ventures
Updates
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Very proud to be backing Mexican beauty brand SARELLY alongside new investors Siddhi Capital, Silas Capital, Scoop Ventures and GMX Ventures, as well as existing investors Wollef, Sandbox Studios and Semilla Ventures. Rémi, Anna, Quentin and the entire SARELLY team have been working incredibly hard to bring the brand to the US, and we’re excited to support them as they embark on their nationwide retail launch with Target Beauty Studio in just a couple weeks. A huge milestone for the team and an exciting next chapter for SARELLY!
SARELLY has raised $3 million in a new funding round, the Mexican beauty and lifestyle brand announced Wednesday. Read more https://lnkd.in/erXEDnmk
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We are convinced that live events and experiences are going to continue to grow, and there is no one better providing seats to the best events than Seat Unique. Excited to partner with James Duffy and Robin Sherry. Onwards!
Delighted to finally be able to announce the completion of our latest £20 million fundraise, led by Nickleby Capital, with Hearst Ventures, Pentland Ventures, Active Partners and The Players Fund backing our journey. We started Seat Unique because getting to the best seats in live sport and music was simply too hard. We are fixing that, event by event, country by country - with official, premium tickets and hospitality, direct from the rightsholder. This raise means we can now go further and faster. More events. More partners. More unforgettable live experiences, for fans from around the world. A massive thank you to Saav Shah, our team, our investors and partners and to every fan who backs us - we are, once again, just getting going! Hearst Ventures, Pentland Ventures - welcome to the world of premium live - we hope you enjoy the ride 😊 ! Thanks for the coverage Sky News 👉 https://lnkd.in/eJdU-Udr Big thanks to Richard McGlasham and DLA Piper for the support!
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Excited to build on the partnership and support Player Data as they continue to change the game and bring truly innovative products to market. Congrats Roy Hotrabhvanon Jessica Brodsky and the Player Data team.
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Proud to have supported Aaron Gatti and the Brami Inc. team over the past two years. A huge congratulations to the team on this exciting milestone, and to VMG Partners as they join for BRAMI’s next chapter of growth across the US.
Huge congratulations to Aaron Gatti and the entire Brami Inc. team on the company’s $33 million Series B, led by VMG Partners. Having worked with Aaron and BRAMI over the past two years, I’ve seen up close what makes this milestone so special: a founder with exceptional resilience, passion, and work ethic; a team that executes to a consistently high standard; and a brand that is meeting consumers exactly where they are. That hard work is showing up in the results. BRAMI is now the fastest-growing pasta brand in the US and is on track for about 400% year-over-year growth by the end of this year. When Pentland Ventures first invested in BRAMI, the appeal was clear: pasta is one of the world’s great foods. It should be enjoyed often, not treated like something to feel guilty about. BRAMI makes that possible: it’s pasta that doesn’t need to be qualified. It just tastes like great pasta. We’re thrilled to see VMG partner with Aaron for this next chapter, helping BRAMI bring its pasta to more households across the US. As more Americans come back to pasta as something that can be both joyful and better for you, BRAMI has a lot more ahead. Congratulations to Aaron, the BRAMI team, Wayne Wu, and the team at VMG Partners. A special thank you as well to Adam Slutsky at Gather Ventures and Daniel Maffezzoli, who has supported BRAMI both as an investor at Gather and now in an operating role within the business. Link to Forbes article the comments
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Meet Pentland Ventures at #ExpoWest2026 👋 Pentland Ventures’ Omar Hatteea and Katie Martin will be in Anaheim March 3–6 to meet with founders and teams building standout brands across food & beverage, active lifestyle, performance nutrition, and better-for-you innovation. We’re proud to partner with brands including Brami Inc., Catalina Crunch, LOVE CORN, Algae Cooking Club, Misfits, and Form® - and we’re always excited to connect with founders who are pushing their categories forward with real conviction (and real execution). Heading to Expo West? Message us to meet on-site. Looking forward to great conversations, new ideas, and the inevitable “wait… can I try that?” moments.
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Big moves for Misfits! Henry Sether
Target is doubling down on wellness. The retailer is expanding its wellness offerings 30% to meet growing demand across fitness, BFY food and bev, supplements, apparel, and beauty. What’s new: 💪 Protein: Beefing up, David, Bloom Nutrition, and Misfits are joining the roster. 💊 Supplements: Following the success of Cymbiotika and Arrae, Lemme, Grüns, and Seed Health are hitting shelves. 💄 Beauty: The store’s expiring shop-in-shop deal with Ulta is making way for clinician-backed skincare from Prequel and La Roche-Posay alongside expanded K-beauty lines. Target isn't alone in the shift — read the full story for insight into big-box wellness retail → https://lnkd.in/eTfu4X4p
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We are so excited to see this collaboration come to life between Mitre Sports and PlayerData! Congrats to everyone involved!
What if the football itself could unlock performance insight? Today, we’re excited to reveal a new collaboration between Mitre Sports and PlayerData to develop the world’s first GPS-enabled ‘Connected Ball’ - coming to the game in Summer 2026. By embedding PlayerData’s elite GPS technology directly into the ball, this new solution makes advanced technical, tactical and physical insight more accessible across football - from grassroots to the professional game. Coaches and players will soon be able to: • Track touches, passes and ball velocity • Combine physical, technical and tactical load • Support return-to-play after injury • Assess whether training truly reflects playing style Built on Mitre’s iconic FIFA Quality Pro Ultimax range and seamlessly integrated with the PlayerData App and platform, this is a major step forward in how football performance is measured, understood and improved. Simply roll out and play. Discover more and find out about pre-order: playerdata.com/mitre #DifferentLeague #NeverADoubt
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Exciting new launch from Freaks of Nature!
We launched a deodorant that proves sweat can smell good. Since day 1, our team has worked to create innovative, premium products that support your skin microbiome. The Everyday Endurance Deodorant is the newest edition to our clean and clinical assortment. 48-hour protection, zero barrier disruption, and a first-of-it’s kind formula built for performance. https://lnkd.in/gBuwZu6S