Pixel Union

Shopify just made B2B more accessible across its platform, bringing native wholesale tools like company profiles, tailored pricing, volume discounts, quantity rules, and payment terms to more merchants. For wholesale brands, this means fewer apps or workarounds, smoother ordering, and a more unified buying experience. And when you pair these native B2B tools with Empire, you get a storefront built for large catalogs, fast navigation, quick add, and efficient reordering: baked-in theme features that wholesale buyers need when they already know what they want. If you’re building a wholesale storefront on Shopify, the combination of native B2B features and a theme designed for scale is worth a serious look. Try Empire in your store for free: https://lnkd.in/gJ7DqzKT

Excited to be joining so many Shopify experts at DTC Wine Symposium in Monterey 🍇 Over the past few months, I’ve been working closely with wine experts, operators, sommeliers, agencies and the broader Shopify ecosystem - and one thing became obvious: Wine brands don’t need generic ecommerce features. They need the right stack, built by people who actually understand how wine is sold. That’s exactly why we built Vino, a white-glove Shopify storefront solution for wine brands, combining the storefront with the apps + services needed to support real-world wine operations. If you’re working with wineries and attending the symposium, I’d love to connect!

We're so excited to be sponsoring at the DTC Wine Symposium and going with an incredible group of folks from the Shopify Ecosystem! Come by our booth to say hi to me and Adrian A., and meet Cam Balzer from Send to Many, John Evons from Angle, Wiktoria Swiecicka from Pixel Union and more Shopify Partners who have come together to deliver white-glove, future ready experiences for wineries on Shopify! Our friends at DRINKS and Klaviyo will be there too so your full wine-ready stack will be in one place!! Can't wait to see everyone!

Vintouch Jewels brings artisan Italian craftsmanship into the spotlight using our Atlantic Shopify theme 💍 Across their storefront, the design emphasizes elegance and purity, letting their silver and gold jewelry speak through uncluttered layouts and crisp visuals. The result is a refined, immersive shopping experience that mirrors the quality of the pieces themselves. Atlantic gives Vintouch tools to balance beauty and usability. Built-in features like image zoom, multi-column menus, and modular content sections let the brand present rich detail without overwhelming visitors. The layout flows cleanly from homepage to collections to product views, keeping navigation intuitive while giving prominence to storytelling elements and craftsmanship details. Across Vintouch’s catalog and editorial content, the look stays consistent. Every collection, every product page, every brand story section ties together visually and functionally. This consistency illustrates how a strong theme foundation can support complex brand identity without sacrificing performance or coherence. Explore Vintouch Jewels: vintouchjewels.com Try Atlantic in your store: https://lnkd.in/g6eUvtxF

LAFABLIGHT is a French lighting brand that celebrates slow design, craftsmanship, and natural materials 💡 Each light fixture is made with care in their Normandy workshop using eco-responsible components and timeless techniques. Their Shopify store reflects these same values of balance, simplicity, and authenticity. By choosing our Editions theme, LAFABLIGHT found a design that complements their artisanal identity. The theme’s clean, modular layout gives their product photography space to shine while maintaining a refined sense of order. It allows their storytelling, from the process of weaving and assembling each light to the natural textures of their materials, to unfold naturally throughout the site. The flexibility of Editions also supports the brand’s emphasis on sustainability and transparency. Visitors can explore collections, learn about craftsmanship, and move seamlessly from inspiration to purchase, whether browsing on mobile or desktop. It’s a smooth, editorial shopping experience that reflects the care and quality behind every light. We love seeing how brands like LAFABLIGHT use Editions to bring their story to life online. Their store is a great example of how thoughtful design can amplify a brand’s values and connect meaningfully with customers. Browse their storefront: https://lafablight.com Try Editions in your store: https://lnkd.in/gH_6h_2Y

Big update for Shopify Plus merchants using Pixel Union themes. Empire, Tailor, Startup, Grid, Editions, and Atlantic now all support high-variant products and Shopify’s Combined Listings 🎉 This means you can group related products together, improve SEO, and help customers find exactly what they’re looking for without overwhelming your catalog. It’s one more way our themes evolve with Shopify to keep your store modern, flexible, and ready for growth. Learn more about Combined Listings: https://lnkd.in/gggmGTex

Glow Theory has built a stunning online presence with our Grid theme, showing how a clean, modular design can elevate a wellness brand. Their Shopify store makes excellent use of Grid’s flexible sections to present curated skincare and wellness collections in a way that feels both calming and intuitive. The theme’s structured layouts guide visitors through products while still leaving space for storytelling about their mission and values. By pairing Grid’s strong visual framework with thoughtful content, Glow Theory has created a store that is both inspiring and functional. It is a perfect example of how wellness brands can use Grid to build trust, showcase their offerings, and create a smooth path to purchase. Explore their store: https://glowtheory.com/ Try Grid in your Shopify store: https://lnkd.in/geNwF6XT

Primitive Skateboarding blends street culture, art, and skating into a bold visual identity. Their Shopify store, built on our Atlantic theme, lets their brand shine through powerful imagery and intuitive shopping. With Atlantic, Primitive can deliver high resolution photos, zoomable product views, and clean galleries that let their decks and apparel speak for themselves. The built in live search and multi column menus make it easy for visitors to discover new decks, collaborations, apparel, and accessories. The theme’s quickshop and slide-out cart options streamline the purchase process so fans can act fast when drops land. Atlantic’s modular sections let Primitive weave in lookbooks, artist stories, new release teasers, and featured collections in a way that feels organic and immersive. Across desktop and mobile, Atlantic keeps the experience tight and responsive. Primitive’s aesthetic of bold graphics and curated drops feels cohesive and fluid as shoppers scroll, explore, and check out. Primitive turns skating into visual culture. Atlantic helps them bring that expression into every click. Check out their store: https://lnkd.in/gaVdMPZF Try Atlantic in your store: https://lnkd.in/g6eUvtxF