Primo Brands’ cover photo
Primo Brands

Primo Brands

Food and Beverage Services

Tampa, Florida 42,615 followers

Hydrate a Healthy America™ -- A leading North American branded beverage company with a focus on healthy hydration.

About us

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Website
https://www.primobrands.com/
Industry
Food and Beverage Services
Company size
10,001+ employees
Headquarters
Tampa, Florida
Type
Public Company
Specialties
Water, Beverages, Refreshments, Water Dispensers, 3 and 5 Gallon Water Exchange, Purified Water Refill Stations, Water Direct, Water Filtration, Packaged Water Products , and Healthy Hydration

Locations

Employees at Primo Brands

Updates

  • View organization page for Primo Brands

    42,615 followers

    As the official water of Major League Baseball (MLB), we can’t think of a better way to celebrate Opening Day.    Introducing: Baseball’s CEO of H2O: Hall of Famer Ken Griffey Jr.    Our new national campaign stars the Baseball legend who spotlights our powerhouse portfolio -- Poland Spring®, Ice Mountain®, Deer Park®, Arrowhead®, Ozarka®, and Zephyrhills®.  All across America, spring water helps fuel the love of the game for players and fans alike.     Learn more about the campaign: https://lnkd.in/ekvNQQc5

  • In recognition of #WorldWaterDay and as a water company dedicated to making healthy hydration more sustainable, responsible and accessible for everyone, we’re celebrating an exciting announcement.   We’re proud to share the launch of two new environmental stewardship funds for our spring water brands, Ozarka® and Arrowhead®.   Over the next four years, these funds will support grants through local community foundations to help advance conservation efforts, strengthen watershed resilience, and protect critical water resources in the communities where our brands operate. By investing in locally led projects, we aim to help address water scarcity, support responsible watershed management, and protect natural ecosystems that communities depend on.   Learn more here: https://lnkd.in/eUPD4Kcw Greater Houston Community Foundation Inland Empire Community Foundation

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  • The Luck of the Hydrated! 🍀 Poland Spring® returned for its second year, welcoming Ice Mountain® to the celebration as the “Unofficial” Official Waters of St. Patrick’s Day. From parade routes to packed pubs, we kept Bostonians and Chicagoans refreshed and hydrated throughout the weekend celebrations.

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  • View organization page for Primo Brands

    42,615 followers

    Partnership and collaboration are what drives true sustainability impact!   We are proud to partner with Casella Waste Systems, Inc. to demonstrate how circular economy solutions drive true environmental impact for our communities and our industry.

    Sustainability in action ♻️ Casella and Primo Brands are partnering to prove that circular economy solutions deliver real results! Through our collaborative cooler recycling and refurbishment partnership, end-of-life equipment is repaired, reused, or carefully dismantled to recover high-value materials, keeping resources in circulation and out of disposal. This critical work spans Primo Brands’ Somerset, NJ refurbishment facility and Casella’s Willimantic, CT MRF, where regional collaboration drives scalable impact. The results: 776 tons of coolers processed, 633 tons recycled, an 82% diversion rate, and $340,000 in recovered material value. Together, we’re turning waste into opportunity, helping advance sustainability while driving measurable economic return.

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  • Spring Training™ returns to Florida! America’s favorite pastime just got even more refreshing with the great taste of Zephyrhills® Florida Spring Water, the Official Water of Major League Baseball (MLB) Spring Training™. To kick off this year’s season, Baseball legend Ken Griffey Jr. is introducing a limited-edition Zephyrhills aluminum bottle, designed by Ft. Lauderdale artist Carlos Solano. Baseball fans across America can expect to see more of Ken this year – so stay tuned for more!

  • Join us at #ExpoWest2026 in Anaheim, California, as we showcase how our portfolio of trusted water brands is advancing sustainable hydration.  This year, we’re spotlighting:  ✅ Healthy hydration in formats which include reusable, refillable, and recyclable bottles   ✅ Driving waste reduction through circular packaging solutions   ✅ Partnering with organizations to deliver community impact through clean water access and environmental cleanup efforts If you’re attending #ExpoWest2026 through March 6th, stop by booth #881 in Hall A to discover how Primo Brands is Hydrating a Healthy America™. 

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  • Our Chief Legal Officer & Corporate Secretary Hih Song Kim recently joined fellow industry leaders at the Consumer Brands Association legal forum, the premier gathering for senior legal professionals in the consumer packaged goods industry from household and personal care to food and beverage products.     During the panel discussion, Hih Song shared insights on how to navigate legal and corporate pitfalls in "The Circular Sustainability Maze,” highlighting that sustainability initiatives are most effective when they are authentic to your business, aligned with your strategy and values, and supported by credible evidence.     Thanks to these expert panelists, a strong lineup of sessions and webinars rounded out a full 3-day event focused on collaboration and learning.  #PrimoBrands #ConsumerBrandsAssociation

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  • In Hollis, Maine, our new 13-megawatt DC solar project is more than panels and power – it’s a shared commitment to clean energy and community progress.  Together with Onyx Renewables and PowerFlex, the solar energy installation will help power a significant portion of electricity to our factory in Hollis, Maine  Hear from our team and see the solar project that’s helping to power our facility.  https://lnkd.in/ekjVd-CJ

  • This year’s most sought-after accessory during fashion week, Saratoga® Spring Water. We’re thrilled to announce that Saratoga® Spring Water was the Official Water of New York Fashion Week Collections. Our signature blue bottle was featured across NYFW Collections shows—refreshing designers, models, and industry leaders at fashion’s most talked about moments! Photo credit: New York Fashion Week Collections

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Funding

Primo Brands 1 total round

Last Round

Post IPO secondary

US$ 1.3B

See more info on crunchbase