We are thrilled to share that PRN has officially become part of Perion! By combining our 30-year in-store heritage and network of 44,000+ screens across 12,800+ locations with Perion’s global digital reach, we are giving our brand and retail partners an unbeatable way to connect with shoppers from screen to shelf. Read the full announcement below.
Today Perion officially acquired PRN, a pioneer in point-of-purchase in-store retail media networks. Physical retail accounts for north of 80% of U.S. retail commerce, and in-store media inventory became one of the most attractive and desired parts of any big consumer brand media planning, where they can meet their customers at the point of purchase decisioning. As advertisers push for full-funnel continuity, closing that gap has become a structural requirement for the industry. By combining PRN’s established network scale - spanning 44,000+ screens across 12,800+ high-dwell locations including premier warehouse clubs, pharmacy networks, and healthcare settings—with Perion’s digital reach and proprietary AI technologies, we are completing the customer journey from couch to shelf. Through one unified partner, brands and agencies can now build intent upstream across all major digital channels, guiding high-intent shoppers all the way to the physical register. Together, we are unlocking net-new growth across the $70B+ U.S. retail media market while giving retail partners curated, store-first monetization that protects the shopper experience. Welcome to the team, PRN! Read the full press release here: https://lnkd.in/eAks8WbE #RetailMedia #AdTech #Omnichannel #Perion #PointofPurchase