Profitero+

More data isn’t the answer. Knowing what to do with it is. 📊 Enterprise CPG brands have no shortage of digital shelf, retailer, media and sales data. The harder part is connecting the right signals, focusing on what matters and turning insights into action. In our latest blog, Toby Heavenrich shares 5 takeaways from his recent conversation with leaders from Opella and Monster Energy, including: 🔎 How to focus on the metrics that actually connect to growth 🔗 Why digital shelf data becomes more powerful when connected across the business ⚡ How to move from a source of truth to a source of action 🤖 Why AI is raising the bar for getting to the next best action faster For brands being asked to do more with less, the opportunity isn’t another dashboard. It’s using the data you already have to make better decisions, faster. 👉 Read the blog: https://lnkd.in/gPTGrsau #DigitalShelf #eCommerce #AI

🍂 Check out September’s edition of the Digital Shelf Digest! This month, we’re spotlighting The 2026 eComm Org Benchmark Study, how PMI increased product sales by up to 62%, and where to meet us at Digital Shelf Summit Europe.

AI is changing how people shop. But brands are divided on the value it delivers today. According to our 10th annual eCommerce Organizational Benchmark Study: 🤖 74% of brands say shoppers are already changing how they shop because of AI 📊 54% say AI is overhyped relative to the value it delivers today Leading brands are not simply recognizing the shift. They are building a clearer view of its commercial impact. 🔎 Leaders are 2x more likely to have quantified the sales driven by Agentic Commerce Use the findings to sharpen your organization’s AI perspective and support the conversations already happening with leadership. 👉 Download the report: https://hubs.la/Q04yzq8Y0

London, we’ll see you at #DSSEurope! 🇬🇧 Profitero+ is proud to be a platinum sponsor of Digital Shelf Summit London 2026, with plenty happening onsite: 🎤 Andrew Pearl will lead the panel “Closing the Loop: Connecting Digital Shelf Performance to Business Outcomes” alongside leaders from Opella and Kraft Heinz, exploring how brands can connect digital shelf performance to broader business priorities and outcomes. 👋 Stop by the Profitero+ booth to meet the team, talk digital shelf and AI, and get a sneak peek at our updated report with the The Digital Shelf Institute on measuring success in the new age of commerce, including a new look at AI measurement. 🥐 Start DSS London with brunch. We’re teaming up with ProductWind and MikMak for good food, great company and conversation with fellow commerce leaders before the day gets underway. https://lnkd.in/g_yQDHYd Heading to DSS London? Come find us and say hello.

eCommerce is a priority. Turning that priority into progress is harder. If that tension sounds familiar, you’re not alone. Our 2026 eCommerce Organizational Benchmark Study found that: 📊 94% of brands say eCommerce is a strategic priority 📉 52% classify themselves as behind the competition 🎯 42% say eCommerce sales and share growth is their biggest challenge Based on more than 200 responses from brand manufacturers worldwide, the report reveals four areas where leaders stand apart: Consumer behavior, Organizational design, Data enablement and Execution strategy.  Together, these areas form the CODE playbook. 👉Download the report to benchmark your eCommerce performance and get the latest data to support your 2027 planning meetings. https://hubs.la/Q04ydvRS0

When your product is out of stock, shoppers don’t always wait. 🛒 In fact, 36% of U.S. shoppers say they’ll buy a similar product from a different brand, according to our 2026 Digitally Influenced Shopper Report, recently featured by EMARKETER. 📊 That makes availability a key part of protecting the sale. With digital shelf data, brands can monitor availability, spot out-of-stock risks and take action before shoppers move on. 👉 Explore the full 2026 Digitally Influenced Shopper Report to see how digital touchpoints are influencing the sale: https://lnkd.in/gtwZ2wiH

Having access to data doesn't guarantee teams are aligned on how to use it. 🔗 That's where operating models, shared priorities and cross-functional alignment comes in. Join us next Thursday, September 17 for our live webinar, Connecting the Dots: From Data to Decisions, featuring brand leaders from Opella and Monster Energy alongside the Profitero+ Advisory team. Hear how brands are bringing data and decision-making closer together, and what that means for teams looking to get more value out of their eCommerce investments. If this is on your organization's agenda, don't miss the live discussion. ⏰ 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04x1wGV0

Groceryshop is almost here. Will we see you in Vegas? 👋 The Profitero+ team will be there September 22–24, connecting with brands around the shifts shaping digital commerce, from AI-assisted shopping to how digital shelf data is informing broader business decisions. If you’re attending, we’d love to connect, share what’s new at Profitero+ and hear what’s top of mind for your team. Reach out to your Profitero+ Account Manager to set up time with us onsite. Ethan Goodman Jamie Dooley Laura Goncalves

What does it take to actually operationalize eCommerce data? 🧩 With fragmented data and limited resources, it’s a challenge to diagnose next best actions. Join us on September 17 for our live webinar, Connecting the Dots: From Data to Decisions, where experts from the Profitero+ Advisory team will break down a six-step framework for operationalizing eCommerce data to create a clear North Star: Define. Map. Prioritize. Connect. Democratize. Embed. Hear directly from brand leaders at Monster Energy and Opella about how they are putting these principles into practice across their organizations. 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04w7JGY0

71% of U.S. shoppers who use AI at least monthly turn to AI assistants when making purchase decisions. 🤖🛍️ EMARKETER recently featured this finding from our 2026 Digitally Influenced Shopper Report in its coverage of AI-assisted shopping. 📊 As AI becomes a bigger part of the shopper journey, the fundamentals matter even more. AI assistants are using content, reviews, availability and other signals to inform recommendations, while shoppers use many of those same signals to make decisions. 🔎 👉 Explore the full 2026 Digitally Influenced Shopper Report to see how AI and digital touchpoints are influencing purchase decisions: https://lnkd.in/gtwZ2wiH