Public Relations Global Network reposted this
The FIFA World Cup came to Seattle. But the opportunity was much bigger than 90 minutes on a soccer field. Millions of eyes. Visitors from around the world. A global stage that cities rarely get and one that disappears almost as quickly as it arrives. So how did Seattle make the most of it? My Public Relations Global Network partner Abbie S. Fink and I sat down with Peter Tomozawa, CEO of SeattleFWC26, a Fearey client, to talk about what it actually takes to prepare a city for an event like the FIFA World Cup and how Seattle thought beyond the matches themselves. We talked about the enormous coordination that was happening behind the scenes, the opportunity to tell Seattle’s story to the world, and what businesses and organizations did to prepare for the moment. 🎧 Listen here: https://lnkd.in/eJJKUwiT #FIFAWorldCup #Seattle #WorldCup2026 #Seattle2026 #Communications