Pura Vida Miami stands as the premier wellness and lifestyle brand with locations in Florida, New York, California, Maryland, New Jersey, Virginia, and Washington, D.C., and has been transforming the way people eat since its establishment in 2012 by Founder Omer Horev in South Florida. Pura Vida Miami has become a beacon of health-conscious living, offering a diverse menu of nutritious and delectable dishes. Omer and Jennifer Horev, the husband-wife duo behind the brand, have meticulously curated a menu that harmonizes nutritious and indulgent offerings. From raw acai bowls to superfood smoothies and clean chef-driven salads, each dish is a celebration of high-quality ingredients. As we continue to expand, our brand remains committed to its founding principles of health and wellness. As part of our community culture, we actively engage in eco-friendly practices such as composting food waste and donating soil to local farms, exemplifying its commitment to a sustainable future. More than a culinary destination, we are a lifestyle brand that encapsulates the essence of a healthier and happier community.
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We’re excited to welcome Donnie Upshaw to Pura Vida Miami as our new Chief People and Culture Officer. Donnie joins our leadership team with extensive experience spanning people, brand and restaurant operations, including an eight-year tenure with Wingstop where he held senior roles during a period of significant growth and transformation. In his new role, Donnie will lead Pura Vida’s people and culture strategy, with a focus on attracting and developing exceptional talent, strengthening leadership at every level, improving employee engagement and retention, and building the systems and infrastructure needed to support the company as it scales. As Pura Vida continues its national expansion with 56 locations across six states, Donnie will play a key role in preserving the culture, hospitality and sense of community that have distinguished Pura Vida from the beginning. Please join us in welcoming Donnie to Pura Vida! Read more: https://lnkd.in/eufthRDc #PuraVidaMiami #Leadership #PeopleAndCulture #Hospitality #RestaurantIndustry
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Inter Miami CF and Pura Vida Miami celebrate the renewal of their partnership with the launch of an exclusive smoothie collaboration. 🥤⚽️ 🔗 Learn more about the continued partnership between the two Miami-born brands: https://lnkd.in/ehwSKVst
DC and Long Beach, paradise has officially arrived! We couldn't be more excited to announce that our two newest locations are now officially open. 🌴 East Coast, find us in Logan Circle where the sun rises: 📍 1443 P St NW, Washington, DC West Coast, find us where the sun sets: 📍 6460 Pacific Coast Highway #125, Long Beach, CA We can't wait to welcome you in!🩵
☀️ We’re hiring in Long Beach, CA! 🌴 Join us for our Long Beach Hiring Event to learn more about our brand, meet our team, and explore exciting opportunities in both our Front of House and Back of House. 📍 Location: 6460 Pacific Coast Hwy at Seaport Way, Long Beach, CA 90803 📅 Date: July 15th, 2026 🕒 Time: 12PM - 3PM Come be part of a team that values connection, hospitality, and making a positive impact in our community. We can’t wait to meet you! 🩵
A moment with our founder, Jennifer Horev, and a closer look at the story behind Pura Vida Miami. Jen joined Tara Keeney to talk about building the brand alongside Omer, growing through entrepreneurship, and how family has helped shape and continue to influence so much of what Pura Vida is today. From the recipes created for her family to the feeling she wanted to bring into each café, so much of Pura Vida started with care, intention, and a love for bringing people together. Thank you, Tara, for sharing Jen’s story so thoughtfully 🩵
What does it really take to build an iconic brand… and raise a family at the same time? I walked with the founder of Pura Vida Miami the wonderful Jennifer Horev 🥗 Everyone sees the beautiful cafés. Few people see the resilience, relentless hard work and sacrifices behind them. The ending, where Jennifer talks about becoming a mother while building the business, is so powerful. One question… what’s your favourite thing on the menu? I’m obsessed with the Caesar Wrap. 🥗 Follow Tara Keeney for more conversations with the founders building the companies shaping our world. ✨
You’re part of our team. Welcome to our Line Up. ⚽🌴 Introducing our newest limited-edition functional smoothie packed with 21G of protein + features our brand-new L-Glutamine enhancer to support you throughout the day. ✨ What's inside? ✨ L-glutamine, peach, coconut water, dates, greek yogurt, cinnamon, grass-fed whey vanilla protein, striped with organic ceremonial grade matcha and blue spirulina mixed with greek yogurt. Grab it before the whistle blows! Available for a limited time.
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One of the most important decisions a founder can make is knowing when to bring in leaders who can help take the business to the next level while protecting what made it successful in the first place. I’m proud to welcome three exceptional new team members to our leadership ranks. When Jen and I started Pura Vida Miami in 2012, we built it around simple principles: quality ingredients, genuine hospitality, and creating a place where people feel they belong. As we've grown, protecting those values has become even more important. Andrew McCaughan, Chad Brauze, and Bruno Cardinali have experience scaling some of the most respected brands in our industry, but what really stood out to me was their shared belief that growth should never come at the expense of quality, culture, or guest experience. Great brands are built by great people. Bringing exceptional talent into our leadership team is one of the most important investments we're making in Pura Vida's future. We're entering a new chapter for Pura Vida, and I'm excited to partner with leaders who understand how to build for the long term while staying true to the heart of the brand. Learn more: https://lnkd.in/eXAhBvgp
At Pura Vida Miami, we've always believed that growth is about more than opening new locations — it's about building the right team to help us preserve what makes this brand special as we continue to evolve. Today, we're excited to welcome three exceptional leaders to our executive team: - Andrew McCaughan, Chief Development Officer - Chad Brauze, Chief Culinary Officer - Bruno Cardinali, Chief Marketing Officer Together, they bring deep expertise across development, culinary innovation, and brand building, helping us strengthen the foundation for our next chapter of growth. What excites us most is their shared commitment to the values that have guided Pura Vida since day one: quality, hospitality, and community. Welcome to the Pura Vida team, Andrew, Chad, and Bruno. #PuraVidaMiami #Leadership #Growth #Hospitality Learn more: https://lnkd.in/eRZQ39GJ