Samsung Ads

This month’s Samsung Ads Spotlight is all about what’s next in CTV. From the NewFronts stage to new innovations like Amazon Ads "Add-to-Cart" technology and expanded sports partnerships on Samsung TV Plus, we’re continuing to push Performance TV forward — connecting reach to real results. Plus: fresh insights, new data from nearly 80M households and a standout success story from Crumbl. Take a look at what’s shaping the future of streaming.

👥100 Million+ monthly users. 📈+25% YoY growth. 😊92% retention rate. Samsung TV Plus is where connection begins. And connection starts with the viewer. At Samsung TV Plus, we bridge the gap between massive scale and high-value targeting. We are reaching audiences that traditional linear TV simply cannot – modern, cord-cutting viewers who are affluent, highly engaged and ready to spend. Our viewers don’t just watch; they actively discover. When audiences are this invested, your ads don't just get served – they work hard for you. Viewers are 32% more receptive to ads in Samsung TV Plus than in other ad-supported services. The era of buying impressions is over–it’s time to buy meaningful connections. Learn more about the next era of CTV with Samsung TV Plus > https://lnkd.in/eMYQRgcd #Newfront2026 #SamsungTVPlus #FAST #CTVAdvertising

🚀 Exciting news from Samsung TV Plus 🚀 Last week at our 2026 #NewFront, we unveiled a thrilling lineup of live content, including a docuseries featuring the legendary Keanu Reeves, live motorcycle racing broadcasts and a groundbreaking global event with Mark Rober. 🎬 **Hooligans: The ARCH Racing Project** 🎬 Starring and executive produced by Keanu Reeves and Gard Hollinger, this six-part docuseries chronicles ARCH Motorcycle's entry into professional racing and is set to premiere this summer. 🏁 **Live Motorcycle Racing** 🏁 Catch every race of the MotoAmerica motorcycle road racing series in North America during the 2026-27 season, exclusively on Samsung TV Plus. 🌍 **Global Live Event** 🌍 A "top secret" two-hour global live event featuring popular science creator Mark Rober, an inventor and former NASA engineer, is also on the horizon. Stay tuned for more updates and get ready for an adrenaline-pumping experience on Samsung TV Plus. 🚀📺 Read more: https://lnkd.in/ehDia8Kv #SamsungTVPlus #KeanuReeves #Innovation #NewFronts2026

We've partnered with Amazon Ads to bring their remote-enabled interactive video ads to Samsung TV Plus — the first partner outside of Amazon to feature these capabilities. Starting this July, we are bridging the gap between awareness and action, transforming the largest screen in the home into a direct commerce vehicle. Why this matters for brands: ✅ Unrivaled Scale: Reach engaged audiences on Samsung TV Plus ✅ Interactivity: Seamless "Add to Cart" and "Send to Phone" features ✅ Full-Funnel Performance: Drive measurable conversions from awareness to purchase ✅ Actionable Insights: Optimize in real time with privacy-first technology We’re not just reaching households—we’re engaging them. 🔗 Learn more about how we are turning TV into a true commerce vehicle: https://lnkd.in/ejAtRqhb #SamsungAds #AmazonAds #CTV #DigitalMarketing #PerformanceMarketing #RetailMedia

ICYMI: Samsung NewFront in 3 words: Connection. Outcomes. Intelligence. If you couldn’t make it, here’s the quick take: 📈 Performance TV: Revolutionizing how advertisers connect, engage and convert audiences across multiple verticals 📺 Samsung TV Plus: New opportunities to partner with creators, live events and interactive (now shoppable) experiences 🧠 AI: Powering smarter experiences, deeper engagement, powerful 1P data intelligence and proven outcomes helping brands reach and engage the right audiences in the moments that matter most Don’t watch the future of TV advertising – be part of it. Discover how Samsung Ads can elevate your campaigns and catch the full event recap here: https://lnkd.in/e-xcKX4H #Newfronts2026 #PerformanceTV #SamsungTVPlus #SamsungAds

Your bracket might be busted by Friday. Your media strategy doesn’t have to be.   📺 1 in 3 Samsung TV owners who watch March Madness  🏀 17% of viewers are more likely to watch 📊Scale your reach and own 100% share of voice before tip-off Samsung Ads brings full-funnel precision to every play. No Cinderella story needed. Because winning isn’t luck, it’s strategy. If you’re ready to win, let’s chat 📢 https://lnkd.in/eCRXFSrh #MarchMadness #SamsungAds #CTV #SportsAdvertising

⏳Less than 1 week to go until Samsung NewFront 2026 The next era of CTV is about performance, premium content and smarter technology. Secure your first-look access to see how Samsung Ads is delivering on all three: 📈Latest innovations in Performance TV rewriting the CTV playbook to drive tangible results for advertisers 📺New content and star talent coming to our FAST channels on Samsung TV Plus 🤖Smarter ways to plan, target, and activate campaigns with AI-powered capabilities embedded into the DNA of Samsung Ads Don’t miss out. Sign up for exclusive announcements 👉 https://lnkd.in/dd73_huM #SamsungAds #NewFronts2026 #PerformanceTV #CTV

When Crumbl needed to go beyond social and search to reach new, high-intent customers, they didn’t just buy ads; they activated Performance CTV with Samsung Ads. The results? A masterclass in full-funnel marketing for CTV: 📲 16,000+ New App Installs 💸 5-Figure Attributable ROAS in just the 1st week 🤝 One of the brand’s highest-performing acquisition strategies of the year By targeting households on Samsung TVs, Crumbl turned passive viewers into active, craving-driven customers. The campaign directly tied exposure to sales, proving CTV's ability to drive revenue—not just awareness. A data-backed success story showing how strategic marketing delivers real results. Read the full case study to see how they did it: https://lnkd.in/ex9-zQKA #PerformanceTV #CTV #CaseStudy #Crumbl #MarketingStrategy #ROAS #SamsungAds

The best ideas rarely come from slides or agendas - they come from conversation, perspective, and the strength of great partnerships. Last week, we gathered with some of our valued agency partners in NYC for a series of dinners where we discussed how to not just keep pace with industry change, but how to get ahead of it. Samsung's relationship with consumers gives us a real-time understanding of how people are engaging with their devices. And when you truly understand the consumer, you don’t just build for where the market is today - you build for where it's going. And you help your most partners get there first. Grateful for our friends at Horizon Media WPP Media, dentsu, Stagwell, Publics Groupe and Omnicom, among others, who continue to challenge thinking and push the boundaries of what's possible alongside us. And a special thank you to Chef Matt Miggs for curating an unforgettable multi-course dining experience, and to the team at Maxwell Social for hosting us!

20 Years of Unmatched Excellence: Celebrating Samsung as the #1 Global TV Brand Two decades. 1,043 weeks. 146 million minutes - all spent leading as the #1 Global TV Brand. Why This Matters for Advertisers: 🔹 Unparalleled Trust: Samsung TVs have achieved #1 in product quality, service quality and service experience 🔹 Massive Reach, Precise Targeting: Access to a global audience at scale, while advanced targeting ensures you reach the right audiences, not just bigger ones 🔹 Premium Environment: From LCD screens to AI-powered displays, we deliver quality and engagement like no other CTV partner Discover the Samsung Ads difference today: https://lnkd.in/eGTEpwK9 #20YearsOnTop #GlobalLeader #CTVAdvertising #Innovation #SamsungAds